Dyson Hoovers Up Talent for Electric Car

Matthew Guy
by Matthew Guy
dyson hoovers up talent for electric car

Noted dust magnate Sir James Dyson is moving ahead at cyclonic speed with his electric car endeavors, hiring 300 new employees to work on an EV due for launch in 2020.

Apparently seeing a vacuum in the car market, Dyson intends to use its expertise and recent acquisition of a battery company to clean up the world’s air pollution. Plans are moving at such a swift rate that the EV team is moving into a new state-of-the-art 750 acre campus, Dyson’s second R&D campus in Britain.

Dyson already makes a V8; sadly, it is simply the name of their cordless stick vacuum cleaner. However, if one puts all the pieces together, a low-volume EV from Dyson is not too far-fetched.

After spending $90 million in 2015 to acquire battery company Sakti3, Dyson does now appear to possess the technology to realistically push forward with the development of an EV. Sakti3, a startup company with connections to the University of Michigan, claims to have developed solid-state lithium-ion batteries which nearly double the punch provided by those found in California’s favorite EV – Tesla.

Claims aside, if Dyson can indeed figure out the solid-state puzzle it will be a huge revolution in battery technology. Right now, lithium-ion batteries generally operate at about 95 degrees Fahrenheit, necessitating complex cooling solutions. Instead of a pressurized liquid electrolyte, solid-state batteries can incorporate a thin layer of non-flammable material to act as both the separator (keeping + and – electrodes from playing together) and electrolyte.

Back in September, the company starting making noise about its forthcoming EV, releasing a wealth of information about the product on Twitter. In the statement, Sir James references his ambition to find a solution to the global problem of air pollution, a goal that certainly aligns with the production of an EV.

James Dyson just announced to @Dyson employees that we’ve begun work on a battery electric vehicle, due to launch in 2020. pic.twitter.com/yUZNvIsYIi

— Dyson (@Dyson) September 26, 2017

At that time, Dyson stated they had “over 400” people working on the EV project, meaning the new hires bring the total number of workers toiling away at a Dyson electric car to be in the neighborhood of 700 people. This, then, sure doesn’t seem like a flash in the pan or some sort of PR stunt. It’s worth noting that James Dyson himself is reportedly investing at least £2 billion of his own money to bring this car to market.

A company seeming to suddenly appear with a ready-for-market electric vehicle is not entirely without precedent. In 2017, a company called Bollinger showed up with its B1, all-electric off-roader complete with impressive off-road creds and t-square styling cues. Dyson (both the company and the inventor) has a long history of innovation and is certainly not risk-adverse, so the thought of a low-volume EV from the company does hold water.

Dyson is based in the U.K. and is a privately-held company. Its revenue has grown to £3.5 billion in 2017 from £1.7 in 2015. Almost three-quarters of that revenue growth has come from Asia. Last year’s earnings topped $1 billion USD.

[Image: Dyson]

Join the conversation
3 of 16 comments
  • La834 La834 on Mar 01, 2018

    I actually have one of those Dyson V8 cordless vacs; it's far and away the best vacuum cleaner I've ever used. Lightweight and cordless, yet picks up as well as heavy plug-in units. Very quiet. A cinch to clean out - hold it over a trash can and press a button, it empties the collected dirt and cleans the filter in one action. Comfortable-to-hold handle. Easy to use attachments. A roller brush that's right at the front of the floor part and reaches all the way to the left & right edges, so you can get right up against walls or corners. The battery lasts long enough to clean the whole house. Can be used as just a dustbuster, or you can attach a tube and it will clean high shelves or curtains. It hangs on the wall when you're done with it. It's an exquisite piece of industrial engineering, designed by people who sweated the details and got everything right. If their EVs are anything like their vacuum cleaners, look out, automotive world.

    • Art Vandelay Art Vandelay on Mar 02, 2018

      The cinch to clean out part is where the design shines. Anywhere that a normal vacuum clogs can be popped right off and easily cleared. Mine is 12 years old so while more costly initially, It has paid for itself as we typically got 2 or 3 years out of them prior to that.

  • Rick T. Rick T. on Mar 01, 2018

    If you listen to podcasts, the recent 'How I Built This' with Dyson was worth your time if you don't know much about him beyond the commercials.

  • El scotto Y'all are overthinking this. Find some young hard-charging DA seeking the TV limelight to lock this kid up. Heck, have John Boehner come up from Cincy to help the young DA get his political career going. Better yet, have the young DA spin this as hard as he or she can; I'm the candidate for Law and Order, I defied our go-easy office and leadership to get this identified criminal locked up. Oh this could be spun more than a hyper active kid's top.Now I'd do some consulting work for Little Kings Original Cream Ale and Skyline Chili.
  • El scotto Pondering if he has a clean brandy snifter. Well but, ah, I mean the original Grand Wagoneer was fully loaded and had a V-8. The original Grand Wagoneer had an almost cult-like following with a certain type of woman. Attractive, educated high earning women; or those that put on the appearances of being that way.Our esteemed HerR DOKtor Perfessor again shows how ignorant he is of the American market. What he deems "bread-vans on stilts" are highly coveted by significant others that are also highly coveted. The new Grand Cherokee with the new well engineered V-6 will sell as well as the ones from the 80s some of us get wistful over. The only real question will be: LL Bean or Orvis edition?
  • El scotto Well, I've had cats that are smarted than a great many members of congress. I rather doubt that any of the congresspeople Matt named are engineers, finance people or project managers. Ya know, professionals you call in to get a job done.Today is Wednesday, this will be out of the 36 hour news cycle by Friday. Oh it might get mentioned again on OCT 6. Unless there are cute animals to put on TV that day.
  • El scotto Oh My Good Lord Yes! Gents, this is a Caddy that carries on the soul of Caddy. Loud, brash, and apologetically American. Also large and in charge and one of GM's best evah engines. What used to be a flash roll is now bottle service.Can't deal with that reality? There are plenty of excellent SUVs/CUVs on the market. I'm a former Escape owner. The Escape was a sensible lil CUV, this Caddy is just way over the top.Canyon carver? Not a chance, this is based on a Silverado frame. Easy to park? Toss the valet the keys. Will some of the other high-end SUVs have better "soft touch" materials that make car journalist get tingly all over? Of course.This Caddy is designed to eat up huge and I mean huge amounts of American interstate miles. Four people and their luggage? Easily.
  • Miguel I have a Mitsubishi Diamante VRX 2003,and I think this is one of the luxury and sport car.