Is It Time to Kiss the Jaguar XJ - at Least As We Know It - Goodbye?

is it time to kiss the jaguar xj at least as we know it goodbye

The Jaguar XJ, a slinky lineage of high-end saloons known for shuttling around British PMs, fictional heads of MI6, and The Equalizer, might not be around for much longer. At least not in the manner we’re used to seeing it.

British publication Autocar claims the automaker plans to spring a wholly new, “reinvented” flagship model on us before too long, and it won’t have an inline-six, V8, or V12 under the hood. It won’t use any gas at all. Nor will it remain a sedan.

Looking around at today’s vehicular landscape, it may be the only way to save the XJ.

According to the shadowy source of Autocar‘s information, it seems Jaguar still wants a flagship in this era of hot-selling F-Pace SUVs and shrinking large sedan sales. However, it also wants a technological halo car. It’s a strategy we’ve seen followed by several high-end automakers, but the car being replaced (or supplemented with) is usually never a legend. And that the XJ is.

Appearing in 1968 and soon replacing the girthy and slow-selling Mark X as the marque’s flagship, the model’s styling cues and overall silhouette didn’t completely fade to history until the release of the radically revamped current generation in 2009. Along the way, the XJ line ditched its famed inline-six and less-revered V12 engines, adopted aluminum architecture, and fell in love with V6 and V8 powerplants.

Also along the way, premium buyers gravitated elsewhere. While 2017 was the brand’s best sales year in the U.S. and on a global scale, it wasn’t because of the popularity of the XJ. Sales of the range-topping sedan fell 29 percent in the U.S. last year. Volume is half of what it was in 2013, and a quarter of what Jaguar recorded 2004.

It’s no wonder people whispered about whether the XJ had a future at all.

Now we hear the next XJ will appear late this year and go on sale in 2019, earlier than some predictions, as a purely electric car. While the sedan-like profile is said to remain, the model gains five-door practicality in its future iteration.

Interestingly, the Ian Callum-designed car is said to ditch the styling cues of the previous generation, creating a new design direction for the marque. It’s alleged the new model sufficiently impressed top brass in Coventry. Besides these scant details, the model’s capabilities, including range, remain a mystery. However, expect plenty of I-Pace technology to find its way into the XJ.

Jaguar’s upcoming all-wheel-drive electric crossover makes 400 horsepower and 516 lb-ft of torque from two motors, with a battery pack sufficient for 220 miles of range.

Developed with the Tesla Model S buyer in mind, an electric XJ would also allow the well-heeled to virtue signal their way past top-flight BMW and Mercedes-Benz buyers. As well, Europe’s increasingly strict regulatory environment means a de-emissioned Jag could soon be the only way for Anglophiles to put on airs and not find themselves banned from entering city centers.

Hardcore Brits might shake their head, but traditional passenger cars are in serious danger. Survival often means sacrilege.

[Images: Jaguar Land Rover]

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  • Cdnsfan27 Cdnsfan27 on Jan 25, 2018

    Here is what we have been told so far by Jaguar. All Jaguars from 2020 on will have some type of electrification from mild hybrid to full BEV. The XJ will remain the flagship, it will be radically different and one of the drivetrains will be a BEV. That does not preclude an ICE version. Will it be a hatch, maybe. Jaguar considers Porsche its prime competition. A Jaguar alternative to the Panamera would make a lot of sense. With Ian Callum penning it, the new XJ will be beautiful, fast, luxurious and worthy of the XJ name.

  • Cobrajet429 Cobrajet429 on Jan 26, 2018

    Jaguar will be gone in 15 years, they have become the modern day Packard, you will understand that if you know what happened to them.

  • Tane94 are both eligible for federal tax credits? That's the big $7,500 question.
  • Jkross22 Toenail says what?
  • MaintenanceCosts This sounds like old-school GM drama!
  • SCE to AUX It's not really a total re-badge since some of the body parts are unique, and the interiors are quite different.As I mentioned the other day, the Tonale has a terrible name and a dim future.As for the Alfa team - guess what, this is how corporate ownership works. You are part of Stellantis partly because you're not viable as a standalone business, and then your overlords decide what's shared among the products.By the way: That Uconnect infotainment system found in Alfas was originally a Chrysler product... you're welcome.
  • Kurkosdr Someone should tell the Alfa Romeo people that they are a badge owned by a French company now.The main reason PSA bought FiatChrysler is that PSA has the technology to enter the luxury market but customers don't want a French luxury car for psychological/mindshare reasons. FiatChrysler has the opposite problem: they have lots of still-respected brands but not always the technology to make good cars. Not to say that if FCA has a good platform, it won't be used in a PSA car.In other words, if those Alfa Romeo buds think that they will remain a silo with their own bespoke platforms and exclusive sheet metal, they are in for a shock. This is just the start.
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