Toyota Pares Down Mexican Plant Plans, but 100,000 Extra Tacomas Are Still on the Way

Steph Willems
by Steph Willems

The only thing better than two plants producing North America’s hottest-selling midsize pickup is three plants churning them out. That’s a big part of Toyota’s plan to stay ahead of General Motors and future competitors like Ford in the small yet vital segment.

Despite making every effort over the past year to build more Tacomas at its Tijuana, Mexico, and San Antonio, Texas, assembly plants, those facilities are maxed out, leading to Toyota’s August decision to punt Corolla production (initially bound for a planned Guanajuato, Mexico, plant) to a new $1.6 billion U.S. facility in the near future.

On paper, the Guanajuato plant aimed to produce 200,000 Corollas per year. Well, those plans have changed. Toyota now says it will drop its investment in the plant from $1 billion to $700 million, with production capacity dropping by half. That still means 100,000 extra Tacomas for a hungry customer base.

According to Reuters, the updated plan would allow for a future production increase, if needed. Despite the drop in investment, Toyota claims it remains committed to Mexico.

“Our biggest concern today in the way we produce cars in North America – we don’t have enough trucks,” said Toyota executive vice president Didier Leroy at the Tokyo Motor Show. “We now can have a hub between Texas, Baja, California, and the new plant in Mexico, and in the three different locations we will produce the Tundra and the Tacoma, which is the best in terms of global supply for the North American market.”

Leroy added that fears of a U.S. withdrawal from NAFTA and threats of import tariffs from President Donald Trump did not play into the plant decision.

“We are not playing any political games,” he said.

The extra production adds to the 160,000 Tacomas built annually in Tijuana and the 135,000 coming from Texas. While the midsize pickup segment remains somewhat fickle, there’s no denying Toyota’s status as king of this particular hill.

Tacoma sales in the U.S. in September were up 15 percent, year-over-year, with sales over the first nine months of 2017 coming in just over 3 percent higher than the same period in 2016. The segment’s second-best-selling pickup, the Chevrolet Colorado, sold 8,767 fewer units than the Tacoma last month, despite seeing sales rise compared to both August 2017 and September of last year.

[Images: Toyota]

Steph Willems
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  • Matt3319 Matt3319 on Oct 25, 2017

    Now that we have a few years of the current Taco done been built, I got to say the previous version is still much better by a long shot! The 4.0L V6 is much better than the what ever cycle the 3.5L V6 is. The old version just seems stouter and better. That's my opinion of course. The old one still has rick solid resale numbers.

  • Scott A Scott A on Nov 16, 2017

    I'll be in the market for a new Tundra in 2019. I won't take any truck made in Mexico.

  • Jkross22 Their bet to just buy an existing platform from GM rather than build it from the ground up seems like a smart move. Building an infrastructure for EVs at this point doesn't seem like a wise choice. Perhaps they'll slow walk the development hoping that the tides change over the next 5 years. They'll probably need a longer time horizon than that.
  • Lou_BC Hard pass
  • TheEndlessEnigma These cars were bought and hooned. This is a bomb waiting to go off in an owner's driveway.
  • Kwik_Shift_Pro4X Thankfully I don't have to deal with GDI issues in my Frontier. These cleaners should do well for me if I win.
  • Theflyersfan Serious answer time...Honda used to stand for excellence in auto engineering. Their first main claim to fame was the CVCC (we don't need a catalytic converter!) engine and it sent from there. Their suspensions, their VTEC engines, slick manual transmissions, even a stowing minivan seat, all theirs. But I think they've been coasting a bit lately. Yes, the Civic Type-R has a powerful small engine, but the Honda of old would have found a way to get more revs out of it and make it feel like an i-VTEC engine of old instead of any old turbo engine that can be found in a multitude of performance small cars. Their 1.5L turbo-4...well...have they ever figured out the oil dilution problems? Very un-Honda-like. Paint issues that still linger. Cheaper feeling interior trim. All things that fly in the face of what Honda once was. The only thing that they seem to have kept have been the sales staff that treat you with utter contempt for daring to walk into their inner sanctum and wanting a deal on something that isn't a bare-bones CR-V. So Honda, beat the rest of your Japanese and Korean rivals, and plug-in hybridize everything. If you want a relatively (in an engineering way) easy way to get ahead of the curve, raise the CAFE score, and have a major point to advertise, and be able to sell to those who can't plug in easily, sell them on something that will get, for example, 35% better mileage, plug in when you get a chance, and drives like a Honda. Bring back some of the engineering skills that Honda once stood for. And then start introducing a portfolio of EVs once people are more comfortable with the idea of plugging in. People seeing that they can easily use an EV for their daily errands with the gas engine never starting will eventually sell them on a future EV because that range anxiety will be lessened. The all EV leap is still a bridge too far, especially as recent sales numbers have shown. Baby steps. That's how you win people over.
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