The 2018 Ford EcoSport Starts at $20,990, But How Much Could You Spend on a Loaded EcoSport?

Timothy Cain
by Timothy Cain
the 2018 ford ecosport starts at 20 990 but how much em could em you spend on a

For the 2018 model year, your local Blue Oval dealer will sell you an India-built Ford EcoSport Titanium AWD, with a handful of options, for $29,960.

Yes, that’s an uncomfortable MSRP for the funny-looking, tippy-toe-styled EcoSport, which Ford likes to pronounce echo-sport as if it’s a particularly athletic Toyota subcompact sedan circa 2003. But the entry point for Ford’s new entry-level crossover is much, much lower. At $20,990 including delivery — a 16-percent discount compared with the Ford Escape S — a 2018 Ford EcoSport sends power from its 1.0-liter turbo triple to the front wheels through a standard six-speed automatic transmission.

All-wheel drive and a 166-horsepower 2.0-liter four-pot add only $1,500 to the sticker of the basic 2018 Ford EcoSport S, which comes standard with a 123-horsepower EcoBoost 1.0-liter producing 125 lb-ft of torque.

While that basic EcoSport tips the scales at just over 3,000 pounds, when fully weighted down with all-wheel drive and a 2.0-liter Ford says the cute-ute weighs 3,327 pounds. Ford says the 1.0, which isn’t available with all-wheel drive, can tow 1,400 pounds. The 2.0-liter, which will be equipped exclusively with all-wheel drive, tows up to 2,000 pounds. Entry-level wheels are interesting low-gloss magnetic-painted machined-face aluminum 16-inchers that lend an air of ruggedness to the EcoSport. Hey, don’t be so quick to snicker.

The EcoSport was originally geared towards emerging markets where roads are often questionable and the terrain untenable. The EcoSport thus offers 7.8 inches of ground clearance, substantially more than the Mazda CX-3, Honda HR-V, or Buick Encore.

But the EcoSport is tiny, stretching just 161.3 inches stem to stern and offering only 20.9 cubic feet of cargo capacity behind the rear seats. Ford’s own Escape, no Expedition mind you, is 17 inches longer and provides nearly two-thirds more cargo capacity. Even the Honda HR-V is eight inches lengthier than the EcoSport.

With a dearth of dimensional dominance, how does the 2018 Ford EcoSport compete on price?

VehicleBase MSRP: Automatic Transmission & AWDBuick Encore Preferred AWD$26,790Chevrolet Trax LS AWD$23,395Fiat 500X Pop AWD$24,885Ford EcoSport S AWD$22,490Honda HR-V LX AWD$22,610Jeep Renegade Sport 4×4$23,915Mazda CX-3 Sport AWD$22,300Mini Countyman All4$30,950Mitsubishi Outlander Sport ES AWC$23,435Nissan Juke S AWD$23,075Subaru Crosstrek 2.0i$23,710

Every EcoSport save for the $27,735 SES comes standard with the 1.0-liter and front-wheel drive. (Every SES is an AWD 2.0.) The $23,900 SE adds SYNC 3, a sunroof, and dual-zone automatic climate control to the S. The Titanium, which starts at $26,735, is equipped with navigation, premium audio, leather seating, and 17-inch alloys. In between the Titanium and Titanium AWD 2.0 sits the SES, with sport suspension, navigation, and blind spot monitoring. At the top of the heap, a $28,235 2018 Ford EcoSport Titanium AWD 2.0 can be optioned up with special alloys, Ford’s keyless entry keypad, a Cold Weather package with, for example, a heated steering wheel, and numerous small goodies. The grand total is $29,960.

Think that’s crazy? According to Kelley Blue Book, the average transaction price for a subcompact crossover in August 2017 was $24,387, just $395 less than the ATP of an average midsize car.

U.S. subcompact crossover sales are up 10 percent this year, forming 3.3 percent of the overall market. So far this year, the Jeep Renegade is the segment’s top seller, but General Motors (with the Encore and Trax) own the largest chunk of the segment: 29 percent. Honda’s HR-V, up 28 percent through 2017’s first two-thirds, is the fastest-growing subcompact crossover in America.

[Images: Ford Motor Company]

Timothy Cain is a contributing analyst at The Truth About Cars and and the founder and former editor of Follow on Twitter @timcaincars and Instagram.

Join the conversation
5 of 46 comments
  • Oosh Oosh on Sep 18, 2017

    Easily the worst new car I've ever driven, had one for a day last year, and it compared unfavourably to my wife's old 90s beater Hyundai Excel.

    • See 1 previous
    • Adam Tonge Adam Tonge on Sep 18, 2017

      @DeadWeight I don't think he will. The EcoSport is Third World trash that shouldn't exist in the US market.

  • Brettc Brettc on Sep 18, 2017

    I was looking around on Ford's site over the weekend and was surprised to see that I could now build an Echo-sport. I couldn't believe that it could be optioned up to the $30000 range, but I would some imagine people will buy loaded trims. But they will probably also buy a lot of S trims. At least you get actual alloys with the S instead of the steel wheels and wheel covers of the Ess-cop-ay S. These things will probably be cheap in 2019 and beyond on the used market.

    • Adam Tonge Adam Tonge on Sep 18, 2017

      This is the time of year they update the configurator for the new models. The Expedition build & price is now live too.

  • SCE to AUX Toyota the follower, as usual. It will be 5 years before such a vehicle is available.I can't think of anything innovative from them since the Gen 1 Prius. Even their mythical solid state battery remains vaporware.They look like pre-2009 General Motors. They could fall hard.
  • Chris P Bacon I've always liked the looks of the Clubman, especially the original model. But like a few others here, I've had the Countryman as a rental, and for the price point, I couldn't see spending my own money on one. Maybe with a stick it would be a little more fun, but that 3 cylinder engine just couldn't provide the kick I expected.
  • EBFlex Recall number 13 for the 2020 Explorer and the 2020 MKExplorer.
  • CEastwood Every time something like this is mentioned it almost never happens because the auto maker is afraid of it taking sales away from an existing model - the Tacoma in this instance . It's why VW never brought the Scirrocco and Polo stateside fearful of losing Golf sales .
  • Bca65698966 V6 Accord owner here. The VTEC crossover is definitely a thing, especially after I got a performance tune for the car. The loss of VTEC will probably result in a slower vehicle overall for one reason: power under the curve. While the peak horsepower may remain the same, the amount of horsepower and torque up to that peak may be less overall. The beauty of variable cam lift is not only the ability to gain more power at upper rpm’s on the “big cam”, but the ability to gain torque down low on the “small cam”. Low rpm torque gets the vehicle moving and then big horsepower at upper rpm’s gains speed. Having only one cam profile is now introducing a compromise versus the VTEC setup. I guess it’s possible that with direct injection they are able to keep the low rpm torque there (I’ve read that DI helps with low rpm torque) but I’m skeptical it will match a well tuned variable lift setup.