Confirmed: Volkswagen Canada Won't Be Offering the T-Roc, Either

Timothy Cain
by Timothy Cain
confirmed volkswagen canada wont be offering the t roc either

Not only is Volkswagen’s recently unveiled T-Roc subcompact crossover destined to avoid U.S. shores, Volkswagen’s Canadian dealers won’t be offering the T-Roc, either.

Revealed last week, we had always assumed the T-Roc was the logical next step for a Volkswagen brand that had suffered long and hard from a limited, delayed, premium SUV strategy in North America.

But it turns out Volkswagen of America will skip the T-Roc, likely in favor of a different small utility vehicle. So we asked Volkswagen Canada whether the T-Roc would arrive for the 2018 model year, the 2019 model year, or never at all.

Volkswagen’s response is the third option. “At least for now,” company spokesperson Thomas Tetzlaff tells TTAC.

Surely small-car-loving Canada — where the Honda Civic has been Canada’s top-selling car for 19 consecutive years and subcompact cars hold 19 percent more market share than they do in the U.S. — wants another subcompact crossover? Nah, not so much. Like Americans, Canadians haven’t fully latched onto the subcompact crossover, either. Not yet.

Largely on the basis of massive year-over-year growth from the Honda HR-V, Canadian sales of subcompact crossovers are up 13 percent this year. Of the 4,611 additional sales generated by the segment in 2017’s first seven months, 3,071 were of the Honda variety.

24 percent of the subcompact crossovers sold in Canada in 2017 have been HR-Vs. General Motors owns another 21 percent of the segment with the Encore and Trax.

With the America’s segment leader, the Jeep Renegade, failing to generate much Canadian attention and consequently elevate the segment as a whole, the subcompact crossover category garners the same amount of market share north of the border that it does south of the border: a tick over 3 percent.

Perpetually late to the game, Volkswagen’s entry into this sphere will be further delayed. The T-Roc, for reasons Volkswagen won’t share, is directed more specifically at Europe and China, markets that account for 80 percent of global subcompact crossover volume.

Holding the fort for the time being will be a carryover edition of the first-generation Tiguan known as the Tiguan Limited. With dimensions as suitable for the subcompact sector as the compact sector where the new Tiguan will do battle, the Tiguan Limited’s U.S. price cut places it squarely in the sights of vehicles such as the HR-V and Subaru Crosstrek, which is all new for the 2018 model year.

[Image: Volkswagen]

Timothy Cain is a contributing analyst at The Truth About Cars and and the founder and former editor of Follow on Twitter @timcaincars.

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2 of 13 comments
  • Th009 Th009 on Aug 30, 2017

    "Holding the fort for the time being will be a carryover edition of the first-generation Tiguan known as the Tiguan Limited." This will be available in the US only, not in Canada.

  • Phila_DLJ Phila_DLJ on Aug 30, 2017

    I would never buy this, but the decision not to offer it in the US or Canada just seems ludicrous. There is no way this would not sell like hotcakes in either market.

  • ScarecrowRepair Most drivers in city traffic pass thousands of cars every day. We don't notice the many who drive sanely, only the few screwups. How many times a year are we the screwup? Call it 5 times. That means that 1 out of 73 drivers on the road are going to screw up sometime today. I'd say that comes to seeing one screwup a day, and we sure do remember them.
  • Arthur Dailey This car is also in my all time favourite colour combination for 1970s' Town Cars. The black exterior with the deep red (burgundy) interior. Even took my driving test in one. The minute that the driving examiner saw the car I knew that I had passed. He got in and let out a long sigh and started asking about the car. My Old Man always had a Town Car in that black/burgundy colour combination for 'business meetings' that required the use of a back seat for passengers. No way that his full sized associates could fit in the back of a Mark IV or V. So I also have quite a bit of driving time behind the wheel of Town Cars. Just add in the 450 cid engine and the 'optional' continetal hump and I would love to have one of these in my driveway.
  • Art Vandelay 15k for some old rusty 80s junk that is slower to 60 than the Exxon Valdez? Pass. Plus no TikTok on the old Mercedes
  • JMII I know people behind me get POed when I refuse to turn (right or left) depending on traffic. Even my wife will scream "just go already" but I tend err on the side of waiting for a gap that gives me some cushion. It's the better safe then sorry approach which can be annoying for those behind. Oh well.
  • Bobbysirhan Next thing you know, EV drivers will be missing the freedom to travel on their own schedules instead of their cars'.