There's More Than Just Booze in Ex-Honda VP John Mendel's Future

Steph Willems
by Steph Willems
there s more than just booze in ex honda vp john mendel s future

After retiring on April 1 following 13 years at American Honda, former executive vice president John Mendel isn’t fading quietly into obscurity.

Sure, he plans to form a distillery business with his sons — who doesn’t? — but retired auto executives rarely take both feet out of their former world. So, it doesn’t come as a shock that Mendel is poised to join the board of directors at the car shopping website TrueCar.

In a statement released today, TrueCar said it has nominated Mendel for election in the hopes of filling a seat vacated by Abhishek Agrawal. Stockholders will give their yeas or nays on May 18th.

Mendel joined Honda’s U.S. division in 2004 after stints at both Ford and Mazda. He served as chief operating officer at Mazda North America from 2001 to 2004, after moving on from his director of marketing role at Ford Britain. His career began at Ford in 1987.

At Honda, Mendel’s role is now filled by Jeff Conrad, the division’s former general manager.

“We are very excited to nominate John Mendel for election to serve as a director to the TrueCar Board,” said chairman Chris Claus. “John is a seasoned automotive executive with more than 30 years of experience leading great automotive brands in sales, service, marketing and executive management. We believe John would serve all TrueCar shareholders with distinction, and would provide invaluable advice and counsel to our management team, as he has a deep understanding of all of the forces at play in our category that influence OEMs, dealers and consumers.”

Mendel claims he’s looking forward to “being part of an even more exciting future” for TrueCar.

Mendel having a seat at the board would be a win for TrueCar, which began a Automotive News] [Image: Mike Mozart/ Flickr ( CC BY 2.0)]

Join the conversation
  • Pete Skimmel Pete Skimmel on Apr 03, 2017

    I would avoid use of any TrueCar service simply based on my dislike of the bearded bloated snowflake they feature in TV ads. What a dweeb.

    • See 5 previous
    • Pete Skimmel Pete Skimmel on Apr 04, 2017

      @OldManPants Would hate to see my proud gene pool contaminated by that one. Thank God daughter is safely married off to a real mensch.

  • ToolGuy CXXVIII comments?!?
  • ToolGuy I did truck things with my truck this past week, twenty-odd miles from home (farther than usual). Recall that the interior bed space of my (modified) truck is 98" x 74". On the ride home yesterday the bed carried a 20 foot extension ladder (10 feet long, flagged 14 inches past the rear bumper), two other ladders, a smallish air compressor, a largish shop vac, three large bins, some materials, some scrap, and a slew of tool cases/bags. It was pretty full, is what I'm saying.The range of the Cybertruck would have been just fine. Nothing I carried had any substantial weight to it, in truck terms. The frunk would have been extremely useful (lock the tool cases there, out of the way of the Bed Stuff, away from prying eyes and grasping fingers -- you say I can charge my cordless tools there? bonus). Stainless steel plus no paint is a plus.Apparently the Cybertruck bed will be 78" long (but over 96" with the tailgate folded down) and 60-65" wide. And then Tesla promises "100 cubic feet of exterior, lockable storage — including the under-bed, frunk and sail pillars." Underbed storage requires the bed to be clear of other stuff, but bottom line everything would have fit, especially when we consider the second row of seats (tools and some materials out of the weather).Some days I was hauling mostly air on one leg of the trip. There were several store runs involved, some for 8-foot stock. One day I bummed a ride in a Roush Mustang. Three separate times other drivers tried to run into my truck (stainless steel panels, yes please). The fuel savings would be large enough for me to notice and to care.TL;DR: This truck would work for me, as a truck. Sample size = 1.
  • Art Vandelay Dodge should bring this back. They could sell it as the classic classic classic model
  • Surferjoe Still have a 2013 RDX, naturally aspirated V6, just can't get behind a 4 banger turbo.Also gloriously absent, ESS, lane departure warnings, etc.
  • ToolGuy Is it a genuine Top Hand? Oh, I forgot, I don't care. 🙂