Volvo's First Electric Model Will Roll Out With a Minimum 250-mile Range

Matt Posky
by Matt Posky

Though its debut will lag that of Chevrolet’s Bolt and the Tesla Model 3, Volvo’s first entry into the world of all-electric vehicles looks to be right on par with the current generation’s maximum range and requisite financial investment. Starting between $35,000 and $40,000 when it debuts in 2019, the Swedish EV should be capable of at least 250 miles between charges.

Away from the main stage of the Geneva International Motor Show, CEO of Volvo America Lex Kerssemakers indicated to journalists that the standards set by the Bolt would be the benchmark. “That’s what I put in as the prerequisite for the United States,” Kerssemakers said. “If I want to make a point in the United States, if I want to make volumes, that’s what I believe I need.”

What it will look like remains unconfirmed, however. Volvo hasn’t given an indication if the EV will be a standalone unit or a refitted model from the company’s existing lineup. Based on the narrow timeline, the smart money is on one of its smaller cars being converted to a BEV — perhaps the upcoming compact XC40. Still, depending on where the model’s development process stands, Volvo could come to market with something unique by 2019. The C30 DRIVe Electric concept came out in 2010, closely resembling a production unit, so the company has definitely been thinking about EVs for a while.

Kerssemakers admitted that the schedule would be challenging, but claimed that Volvo’s modular platforms would make it possible. The company’s Scalable Product Architecture underpins the majority if its new vehicles, but the CEO was likely referring to its Compact Modular Architecture, which underpins the XC40.

The company also has a Modular Electrification Platform currently in development specifically for BEVs, but details on that are extremely limited. It hasn’t specified where that project is in terms of completion, just that it provides modular building blocks for electrification than will allow Volvo to deliver vehicles ranging between 100 and 450 kW of propulsive power, with battery packs of “up to 100 kWh in size.”

Volvo could certainly build a larger EV off the larger platform but the added weight would likely diminish range without being supplemented by a large battery pack. The price point Kerssemakers mentioned takes that off the table and replaces it with something smaller. He’s not about to sacrifice range for legroom.

“Why are people reluctant to buy a full electric car?” Kerssemakers said. “It’s between the ears. It’s that they believe there’s not sufficient range.”

[Source: Automotive News] [Image: Volvo]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • HotPotato HotPotato on Mar 13, 2017

    If they can meet that pricing target, then damn, son, things are about to get interesting. That's Chevy Bolt money (unless they're figuring the price with the tax credit already included). What's the secret? Made in China and available only in lots of 5000 via Alibaba.cn?

  • Art Vandelay Art Vandelay on Mar 13, 2017

    The last SUV I had was a 93 Land Cruiser. It could't get 250 miles of range out of a tank of gas. If these Range figures hold up this is going to get interesting for sure.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh *Why would anyone buy this* when the 2025 RamCharger is right around the corner, *faster* with vastly *better mpg* and stupid amounts of torque using a proven engine layout and motivation drive in use since 1920.
  • Kjhkjlhkjhkljh kljhjkhjklhkjh I hate this soooooooo much. but the 2025 RAMCHARGER is the CORRECT bridge for people to go electric. I hate dodge (thanks for making me buy 2 replacement 46RH's) .. but the ramcharger's electric drive layout is *vastly* superior to a full electric car in dense populous areas where charging is difficult and where moron luddite science hating trumpers sabotage charges or block them.If Toyota had a tundra in the same config i'd plop 75k cash down today and burn my pos chevy in the dealer parking lot
  • Kjhkjlhkjhkljh kljhjkhjklhkjh I own my house 100% paid for at age 52. the answer is still NO.-28k (realistically) would take 8 years to offset my gas truck even with its constant repair bills (thanks chevy)-Still takes too long to charge UNTIL solidsate batteries are a thing and 80% in 15 minutes becomes a reality (for ME anyways, i get others are willing to wait)For the rest of the market, especially people in dense cityscape, apartments dens rentals it just isnt feasible yet IMO.
  • ToolGuy I do like the fuel economy of a 6-cylinder engine. 😉
  • Carson D I'd go with the RAV4. It will last forever, and someone will pay you for it if you ever lose your survival instincts.
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