By on March 13, 2017

2016 Volkswagen Tiguan

You’ll have a choice of Tiguans after the newly enlarged 2018 model goes on sale. As it desperately seeks ways of diversifying its utility vehicle lineup in the U.S., Volkswagen will have the old compact crossover soldier alongside its updated, three-row successor.

The company has listed SUVs as the central pillar of its new American product strategy, but coming up with new models isn’t easy for a car-centric company that’s low on cash. Satisfying the  public’s seemingly insatiable demand for mobile cargo space requires a solid plan, and VW thinks it has one.

At last week’s Geneva Motor Show, VW North American Region CEO Hinrich Woebcken laid out the next steps. Diesels are out, but that’s not news — Woebcken said last fall that he saw no future for the technology in America. The brand’s four and six-cylinder gas engines will have to carry the utility burden.

“We’re currently at 12% and the industry is nearly 60% light trucks and SUVs, so we are severely underrepresented,” he told reporters.

The first page of VW’s plan involves keeping the smallish current-generation Tiguan around as an entry-level crossover. Given that its seven-seat successor has grown nearly 11 inches in wheelbase, the two models won’t exactly trip over each other’s toes. A price cut — something VW hasn’t mentioned — would increase the gap.

While the premium Touareg will remain in the stable, demand calls for another large crossover. The automaker might produce a new CUV from the Atlas’ platform, Woebcken said. Last year, Matthias Erb, chief engineering officer for VW in North America, mentioned that a five-seat version of the Atlas could help the model cover more ground.

“It’s possible that the Atlas could sport two wheelbase lengths in the future,” he claimed. Woebcken’s remarks imply VW is proposing an entirely new model, in addition to a possible short-wheelbase Atlas.

One thing VW won’t do is go the Honda route. There’s no enthusiasm in Wolfsburg to offer a unibody Ridgeline fighter, Woebcken said.

Volume is key, but the company still needs a product that links to memories of a happier past. Because of this, the endangered Beetle won’t see an execution. The world needs smiles, it seems.

“This is typical with emotional products that peak early and then wind down. It is an emotional car, not a real family car so the numbers are limited,” Woebcken said. “But there still is a huge community out there that still loves the car. We’re going to continue bringing out special editions to keep that product fresh.”

[Source: Wards Auto] [Image: Volkswagen]

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30 Comments on “Tiguan Klassisch? Old Model to Stay as Volkswagen Scrambles to Flesh Out SUV Offerings...”


  • avatar
    brettc

    What would really be smart on VW’s part is to put the 1.8 TSI in the Tiguan Classico so it can get around on 87 Octane. Requiring premium fuel in a “cheap” SUV is not a great idea.

    • 0 avatar
      White Shadow

      Or just slightly detune the 2.0T to run on low octane. That would be much easier…

      • 0 avatar
        brettc

        They could do that, but the 1.8 seems to be a decent engine so far and it’s more modern than the 2.0 they’re currently using.

        No problems in 30K miles on my wife’s 2014 Jetta as long as you feed it some 502 every oil change.

        If they were to put the 1.8T in and reduce the price of it, upgrading to the 2.0T in the LWB Tiguan could be a step up for the people that want a larger vehicle with a bigger engine.

        • 0 avatar
          TrailerTrash

          What’s with having to add 502? Is there an issue with the VW similar to the Subaru?

          Looking forward to purchasing a new SUV this fall to replace the Escape stolen from our burglarized home…and the two new VWs seem worth the look.

          • 0 avatar
            brettc

            502 oil is what the TSI requires. Wal-Mart sells Mobil 1 European car formula for about $25 per 5 quart jug, which meets the spec.

            Keep in mind that the TSI requires close to 6 quarts of oil at change time.

          • 0 avatar
            TrailerTrash

            brettc
            Isn’t Mobil 1 Extended Wear the other pure true synthetic?
            And would using it, as I do, in a volkswagen cause issues with a warranty?

  • avatar
    seth1065

    if they cut the price it may help separate demand perhaps w the 1.8 TSI mentioned by brettc

  • avatar
    sirwired

    Well, this is the first admission I’ve seen from VW that it’s SUV/CUV plans are YEARS late at this point. That’s a start I guess…

  • avatar
    bunkie

    Why does the headline for this article engender the automatic response:

    Klatuu borada nikto!

  • avatar
    Der_Kommissar

    Seriously- the thing that holds the current Ti back the most is that gas guzzling engine. Way too low MPG in exchange for an older 2.0 turbo that’s not comparable in power to their current engines. Slap the 1.8t in there, or at least a more modern 2.0.

  • avatar
    sckid213

    They should have taken the opportunity to re-name the Tiguan with the new generation. For some reason, I really dislike the name Tiguan and it makes me really dislike the car. They should have named it “Marrakesh” like they were originally going to. And they blew their chance to use that cool name again. :-(

    • 0 avatar
      Kyree S. Williams

      Something tells me that xenophobic Americans would have found the name “Marakesh” to be too Middle-Eastern-sounding. Besides, it seems VW now uses Marrakesh Brown to describe the new brown interior available on the Golf Alltrack, and probably other models as well.

    • 0 avatar
      bullnuke

      Tiguan rather sounds like a lizard that lurks in the corners of one’s tropic abode in a jungle somewhere. With Marrakesh I think of Cosby, Stills and Nash smoking some large suspicious waterpipes.

  • avatar
    th009

    In spite of the diesel crisis costs, cash is not really the issue (VW had EUR 27B in cash at the end of September, and generating EUR 4B+ cash per quarter).

    The real issue is that new models take too long. And for this, continuing the existing Tiguan (“City Tiguan?”) with reduced options and reduced prices can be an effective option.

  • avatar
    klossfam

    Makes sense as development and tooling costs have long been paid for. We have a 2011 SEL Premium with 82,500 miles on it and has been solid (knock on wood). My wife loves it and will be driving even less soon, so maybe a cheap lease (vs another purchase) on a Tiggie Classic…Tons of front and rear seat room in these surprisingly and although the cargo space is limited, it’s well shaped (My wife throws her road bike in the back with no issues).

    P.S. The 1.8T or de-tuned 2.0T that runs on 87 octane is a good idea. Premium fuel is the downside although our mixed calculated mpg after 82K miles is nearly 23 which is respectable.

  • avatar
    RobertRyan

    @Steph Willems
    Do not know about the US, but we are getting 7 SUV’s here
    “followed by two all-new small SUVs and two seven-seaters in 2018; Amarok-based SUV to follow
    Volkswagen Group Australia will dramatically boost the number of SUV models in its range from two to seven by early next decade, including two all-new small SUVs now confirmed for local showrooms in 2018.

    Designed to cash in on Australia’s unabated love for SUVs, the German brand’s rapid SUV expansion will be led by this month’s new Tiguan, which will spawn a long-wheelbase seven-seat ‘Tiguan XL’ model also confirmed for release here in 2018.

    As we reported last month, when Volkswagen promised five new SUVs for Australian showrooms within 30 months, the five models were also believed to include a five-door ‘coupe’ or ‘CC’ version of the Tiguan, the third-generation Touareg and a small SUV.”

    • 0 avatar
      John-95_Taurus_3.0_AX4N

      What does VW pay shills these days?

      Die-hard Ford guy as I am, I don’t stick my head in the sand when talking about 3.8L disaster engines, horrible FWD minivans (Transit Connect not included) and the modern duds, like the awful PowerSsshhuuudddeerrrrr DCT I just spent 1,200+ miles with.

      All you do
      is defend that lady (VW)
      when I call you

      Bonus points (possibly to include a fresh batch of internet cookies?) to those who get the reference.

      • 0 avatar
        RobertRyan

        little Troll, does Ford pay you? Seems like it

        • 0 avatar
          John-95_Taurus_3.0_AX4N

          They pay me so good I just ranted about a few of their f’ups.

          Reading comprehension seems to be a consistent issue for you and your twin.

          Pointing out your white washing of VW’s issues isn’t trolling, its a civic duty.

          • 0 avatar
            RobertRyan

            Little Troll,
            Your stupidity knows no bounds. VW is going gangbusters. Maybe you can attack GM, they are going backwards rapidly, may stop the slide

  • avatar
    Chetter

    Have they abandoned their stubborn teutonic attitude? If not, they should just cut bait and leave Murica.

  • avatar
    Wheatridger

    Tiguan fuel economy isn’t, in the city stop-and-go. But where the roads open up and run long, it’s not too thirsty. A 300-mile country drive from Denver to Telluride yielded 30 mpg, and the return trip, with 3,000 ft. net elevation loss tallied at 33 mpg. I wouldn’t expect much more from the Tiguan’s size, weight and profile…but Mazda seems to do better with the CX-5.

    My most-desired upgrade would be substituting the DSG transmission -more responsive and efficient (though that won’t match the increased maintenance cost). And the replacement Tiguan better have improved rear seat accommodations. The current seat is very narrow, leaving a gap of several empty inches to the door. It’s forward-aft and recline adjustments are great, but I feel like I’m not quite all on it when I sit there.

  • avatar
    John-95_Taurus_3.0_AX4N

    I saw a Tiguan today for the first time in a long time.

    Fittingly, it was in Chattanooga, although its not built there to my knowledge, just because its home to VW’s only U.S. plant.

    Saw the Hyundai plant in Alabama (from the freeway) today as well.

    (I didn’t see the VW plant, only the “Volkswagen” sign on the freeway for the exit, and I did know beforehand it was in/near Chattanooga).

  • avatar
    el scotto

    American’s do love their American built SUVs/CUVs. VW/Audi’s SUV/CUV market share will be as large as that slice of pie your anorexic cousin eats. GM and Ford will take most of the SUV/CUV pie.


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