The Mitsubishi Eclipse Returns! (Unrecognizable and in the Wrong Segment)
Today, Mitsubishi announced that its next model will be called the Eclipse Cross, acknowledging the defunct sport compact beloved by enthusiasts and teenage girls alike while simultaneously spitting on its memory. “Cross is short for crossover,” Mitsubishi helpfully explained in its announcement, as if anyone would have had trouble piecing that puzzle together.
“Eclipse is a word used to describe an astronomical event,” the Japanese automaker continued. “Marrying stylish coupe lines with the freedom of movement the SUV genre gives, the Eclipse Cross’ beautiful, dynamic form serves to bring about the same sense of excitement and inspiration as the diamond ring seen immediately before and after a total solar eclipse does.”
That’s sounds a lot better than saying it looks a lot like a Honda CR-V with a dash of Outlander.
Mitsubishi, like every automaker, is desperately trying to flesh-out its SUV lineup. It plans to shrink the next-generation Outlander Sport to help distinguish it from the much-larger Outlander. Changing the name might also help. Perhaps “Starion Cross” would work while remaining true to this new naming strategy.
The original Eclipse ushered in the 1990s as an American-made Japanese car riding on the Chrysler D platform, produced — along with the Eagle Talon and Plymouth Laser — as part of the collaborative Diamond Star Motors program. The coupe’s third generation garnered lackluster feedback from the press, mainly for being muted and unexciting, and sales took a death plunge. It died in its fourth generation, less popular than ever and sharing its platform with the Endeavor and Galant.
The Eclipse Cross will be unveiled at next month’s Geneva International Motor Show, with Mitsubishi hoping to evoke fond memories of the once-popular sporty compact and better years gone by.
[Image: Mitsubishi Motors]
Consumer advocate tracking industry trends and regulations. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied, he pivoted to writing about cars. Since then, he has become an ardent supporter of the right-to-repair movement, been interviewed about the automotive sector by national broadcasts, participated in a few amateur rallying events, and driven more rental cars than anyone ever should. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and learned to drive by twelve. A contrarian, Matt claims to prefer understeer and motorcycles.
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Mitsubishi, just give up. No one cares about you any longer (did we ever?) and FCA and Nissan will still be around to get sub-prime people in a new car today.
Mitsibishi WAS relevant and people did care about them when they made things that weren't either painfully boring or impressively awful. I stopped caring when it feels like they did. They ruined the Eclipse, butchered the Mirage, and there is positively no reason to want one of their current CUV/SUV's when you can find better one (that isn't a Mitsubishi). Mitsibishi in the 90's? Hell yeah. Now? I've never seen a brand new car scream "bad financial decisions" for both the driver and the company so loudly