Depending on the Automaker, a Border Tax Could Bump Sticker Prices by Thousands

Steph Willems
by Steph Willems

Automakers are waiting with bated breath to see where the pieces land once President Donald Trump complete’s the country’s trade revamp. One proposal would see a border tax of 20 percent placed on goods imported from other countries — a move that would impact the cost of manufacturing vehicles, and buying them.

Not every automaker would see a similar financial hit. Domestic manufacturers that use a high degree of parts built in the U.S., especially those that build few models in Mexico for delivery in the States, wouldn’t see much on an impact. For those that import most or all of their U.S. fleet from foreign factories, the cost per vehicle could be enormous. Customers, of course, would need to make up the difference.

While the tax proposal might come to nothing, a recent study shows what consumers could expect to see on window stickers if the idea becomes policy.

Research company Baum & Associates LLC, which advises automotive suppliers, set out to discover what the tax would mean in terms of an MSRP markup. The study’s findings are not good news for foreign automakers.

According to the study (via Bloomberg), Jaguar Land Rover vehicles would carry an average price premium of $17,000 per vehicle. For Volvo, the increased costs means buyers would shell out an extra $7,600 clams, on average, while Volkswagen aficionados would need to fork over $5,800 more.

Mitsubishi, which doesn’t have the U.S. manufacturing presence of its Japanese rivals, would see prices increase by just under $6,000. Mazda stands to add an average of just over $5,000. Meanwhile, both BMW and Mercedes-Benz flirt with the $4,000 mark. For many manufacturers, the only way to stay afloat will be to bring manufacturing stateside, which is exactly what Trump wants.

“The border tax approach will otherwise consume all of their profits from selling vehicles here,” the report states.

What about domestic automakers, you ask? Well, Ford comes out on top in this case — at least out of mainstream manufacturers. A border tax would add just $282, on average, to its vehicles. Rival General Motors stays in the three-figure range with $995, while the markup on Fiat Chrysler Automobiles vehicles would be just over $1,000. Tesla, on the other hand, builds all of its domestically sold vehicles in the U.S., placing it at the bottom of the list for price inflation.

According to a similar study by UBS Securities LLC, average vehicles prices in the U.S. could rise by 8 percent, or $2,500 per vehicle. Analyst Colin Langan told Automotive News annual industry-wide sales could slide by two million units.

To avoid saddling buyers of new vehicles with unreasonable costs, automakers could choose to return more of its America-bound production from south of the border, thus reserving Mexican production capacity for non-U.S. markets.

Steph Willems
Steph Willems

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  • Jeff Zekas Jeff Zekas on Feb 07, 2017

    Time for a history lesson. Back in 1950, ninety percent of TV's, cars, beds, clothes, furniture, tires, household goods, were made in the U.S.A. What changed? Nixon opened the door to China, flooding America with cheap goods. NAFTA allowed U.S. carmakers to move to Mexico where they pay $3.50 an hour. Instead of the "rising tide raising all boats" the tide dragged down everyone else to the level of Third World nations, which have no pollution controls and use child labour. So, a tariff is no more than a "pollution and slave labour" charge on countries which have gotten a free ride for the last free decades. Don't blame trump. Blame the Chinese and Walmart, who caused all production to move overseas.

    • See 1 previous
    • Seth1065 Seth1065 on Feb 07, 2017

      Two facts, one if we are gonna blame anyone blame us consumers, very very few are willing to pay top dollar for made in the USA goods, that is a fact the reason most TV, furniture ... that was once made in the US is now imported is price, we consumers now have 4 cheap TV's in our homes vs one expensive made in the USA TV, hell even Trump has had his ties made in china. As for the auto tax I think the car companies will not do much of anything, you build a factory for the long haul not 4 years, they will either trade some south of the border jobs for something they want w the white house i.e. cafe reduction or they will line up their lobbyist to put plenty of loop holes in the deal or they will flood congress w cash to stop it, if they will not it is only 2 years to midterm elections.

  • OldManPants OldManPants on Feb 07, 2017

    What Thumpers need to realize is that there is already a precedent for systematic discrimination according to percentage of favored/disfavored origin that was long used by America's original Deplorables: en.wikipedia.org/wiki/Hypodescent "So, is that Cruze an octoroon or just a quadroon?"

  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.
  • Lou_BC "That’s expensive for a midsize pickup" All of the "offroad" midsize trucks fall in that 65k USD range. The ZR2 is probably the cheapest ( without Bison option).
  • Lou_BC There are a few in my town. They come out on sunny days. I'd rather spend $29k on a square body Chevy
  • Lou_BC I had a 2010 Ford F150 and 2010 Toyota Sienna. The F150 went through 3 sets of brakes and Sienna 2 sets. Similar mileage and 10 year span.4 sets tires on F150. Truck needed a set of rear shocks and front axle seals. The solenoid in the T-case was replaced under warranty. I replaced a "blend door motor" on heater. Sienna needed a water pump and heater blower both on warranty. One TSB then recall on spare tire cable. Has a limp mode due to an engine sensor failure. At 11 years old I had to replace clutch pack in rear diff F150. My ZR2 diesel at 55,000 km. Needs new tires. Duratrac's worn and chewed up. Needed front end alignment (1st time ever on any truck I've owned).Rear brakes worn out. Left pads were to metal. Chevy rear brakes don't like offroad. Weird "inside out" dents in a few spots rear fenders. Typically GM can't really build an offroad truck issue. They won't warranty. Has fender-well liners. Tore off one rear shock protector. Was cheaper to order from GM warehouse through parts supplier than through Chevy dealer. Lots of squeaks and rattles. Infotainment has crashed a few times. Seat heater modual was on recall. One of those post sale retrofit.Local dealer is horrific. If my son can't service or repair it, I'll drive 120 km to the next town. 1st and last Chevy. Love the drivetrain and suspension. Fit and finish mediocre. Dealer sucks.
  • MaintenanceCosts You expect everything on Amazon and eBay to be fake, but it's a shame to see fake stuff on Summit Racing. Glad they pulled it.
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