By on December 1, 2016

2017 Cadillac DPi-V.R race c

Cadillac Racing has dutifully fielded entries in the Pirelli World Challenge since 2005, but the automaker’s motorsports division will now return to endurance racing after a 14-year hiatus.

The automaker revealed its 2017 Cadillac DPi-V.R, designed to hit the track in January as an entry in the 2017 IMSA WeatherTech SportsCar Championship Series Prototype (P) class. Its maiden voyage? The 24 Hours of Daytona — erm, “Rolex 24 At Daytona.”

All of this, of course, is designed to get you into a new CTS.

Powering Cadillac’s return to prototype endurance racing is an Earnhardt Childress Racing Engines naturally aspirated 6.2-liter V8. While it shares its displacement with the supercharged unit found in the CTS-V, that’s where the similarities end. Horsepower doesn’t stray too far, though — at 600 hp, it undercuts the production motor by 40 hp.

The massively modified engine sends power to the rear wheels through an X-TRAC paddle-shift sequential transmission. Taking turns behind the wheel at the season opener are teams from Wayne Taylor Racing and Action Express Racing.

In crafting the DPi-V.R, Cadillac tapped chassis builder Dallara and turned its own design and sculpting team loose on the body. (The designers made sure to keep signature styling cues visible to you, the customer.)

Yes, the automaker’s return to the series will come emblazoned with reminders that Cadillac. Builds. Some. Fast. Cars.

“Cadillac’s V-Performance production models — the ATS-V and CTS-V — are transforming our brand’s product substance, earning a place among the world’s elite high performance marques,” brand president Johan de Nysschen said in a statement. “The Cadillac DPi-V.R further strengthens our V-Performance portfolio, placing Cadillac into the highest series of sports car racing in North America.”

The Project pinnacle of racing, one might say. It’s not surprising that Cadillac wants to boost the visibility of its V cars — in fact, the brand’s motivation can clearly be seen here and here.

[Image: General Motors]

Get the latest TTAC e-Newsletter!

14 Comments on “14 Years Later, Cadillac Returns to the Endurance Track...”

  • avatar

    “Powering Cadillac’s return to prototype endurance racing is an Earnhardt Childress Racing Engines naturally aspirated 6.2-liter V8.”

    “designed to get you into a new CTS.”

    Ummmmm…. I have an idea.

  • avatar

    Hey, I bet you’ll get more customers if you spent the money you spent on this frivolous project on interior components instead. Stop pretending you’re a 39-year-old Fiat heir and it doesn’t matter what you do with your money.

    And since when can you DP in VR? I didn’t think the games were that advanced yet. (That name is a BAD choice.)

    • 0 avatar

      I was wondering about VR porn, whether it would have any appeal, after all, who would want to look around the room, but on second thought POV stuff would probably sell. Hell, there’s a market for just about any kind of porn. They sold porn for the Apple II.

      Speaking of VR, I’m hoping to start creating some VR content for TTAC sometime after the first quarter of 2017. I have a Vuze VR camera on preorder that’s supposed to start shipping in March, though they may send me a review sample earlier than that.

  • avatar
    SCE to AUX

    “All of this, of course, is designed to get you into a new CTS.”

    This might have worked in the 60s, but not today.

    1. Does the CTS/Cadillac demographic pay any attention to racing?
    2. Don’t you need to win races to expect sales benefit from this effort?

    • 0 avatar

      Those are two of the best teams in the series. It’s unlikely that they would have tied in with Cadillac if they didn’t think they would be competitive.

      Also, I’m not sure what the phrase “taking turns behind the wheel” is supposed to mean here, Wayne Taylor Racing is fielding a single car and Action Express is fielding two, both for the full season.

  • avatar
    Click REPLY to reload page

    “Holy Deville, Batman, Cadillac has built our new 2017 Batmobile!”

  • avatar

    I assume that the author means that a team of drivers from the respective team will drive the WTR and AE cars respectively, but I’m not sure.

  • avatar
    Big Al From 'Murica

    Boo. I was hoping for Deadweight to comment on the instrument cluster. It probably is nicer than the ATS though to his defense.

  • avatar


  • avatar

    Both of these teams have good long history with GM prototype racing, having successfully campaigned the Corvette DP’s for years now. This is essentially that car’s replacement rebranded as a Cadillac. I would imagine this engine is a development of either that DP engine (which was a 6.0 L if I recall), or the 5.5L in the GTLM C7R Corvettes. This effort could’ve just as easily been branded a Chevrolet or Corvette like the previous prototype, but I’m guessing GM decided that with Corvette being so well established in the GT class, they would share the endurance racing glory and wealth around a bit with other brands. My guess is that it all comes out of the same GM Racing budget, so this car was always going to happen, the only question being what brand it would be. I also wonder if this was labeled a Cadillac in part because they were anticipating more premium brands to compete against. There were lots of strong rumors of Mercedes, Bentley, Lexus. and/or Audi interest in the new class but none of those efforts have panned out for now. Instead, Cadillac is facing off against Mazda and Nissan for the time being (although Nissan could always choose to rebrand as Infiniti).

    The Cadillac design cues are there because that’s part of the design philosophy of the DPi class. Look at the Mazda car and you’ll see the Kodo design language there. The ACO LMP2 class rules, which served as the starting point for this class, were designed with generic bodywork and a spec engine, so no connection to any car manufacturer. In the WEC, that’s what the LMP1s are for, with LMP2 being the pro-am class. In IMSA, on the other hand, there is no LMP1, so this is the flagship prototype class with LMPC being the pro-am. In modifying the ACO class for its own series, IMSA and its participating automakers wanted freedom to design their own bodywork to help bring some visual variety to the grid, make the cars more recognizable to viewers, and give the manufacturers opportunities to experiment with the aero and other elements of the car. Some quick comparative analysis has already emerged of the Cadillac vs the Mazda, with differences in philosophy already showing. This desire for recognizable branding is nothing new in prototype racing, and it only makes sense that, when winning the Rolex 24 or 12 Hours of Sebring, you want people to recognize your car.

  • avatar

    If you are not going to show us new technology then prototype racing is just advertising. And that may not work out as beating Porsche is unlikely.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • EBFlex: *gave itself
  • JMII: +1 its purely lip service to consumers. The F&I office is a profit center and dealers will grease whoever...
  • Daveo: I had an F&I guy make me fill out a finance application when I was paying cash for the car because he got...
  • JMII: I’ve had dealers tell me “sorry but we charge everyone for these items, if we don’t we could...
  • FreedMike: I agree. And the folks who blame crashes on infotainment distraction probably haven’t had to drag a...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber