We Told You Why Chevrolet Camaro Sales Are Plunging, But GM Just Cut Prices By 10%

Timothy Cain
by Timothy Cain
we told you why chevrolet camaro sales are plunging but gm just cut prices by 10

Yes, Camaro sales figures. They’re not attractive, not what General Motors was accustomed to achieving when the reborn Camaro returned in 2009 as a fifth-generation Ford Mustang fighter. Not for the first time, we told you that story yesterday. Much as we all expected that the Camaro, in its final year, would be outsold by the high-production sixth-gen Mustang in its first year, 2015 is over. This is 2016. The Camaro is the new car. The Mustang could be resigned to Yesterday’s News status.

Instead, the Mustang is outselling the Camaro by huge margins, the Dodge Challenger has outsold the Camaro in each of the last three months, and Camaro volume is down 37 percent since May, year-over-year.

What’s an automaker to do?

“After @GoodCarBadCar posted Camaro sales figures on TTAC today, I received an email for 10% off MSRP all 2016 Camaros,” Chad Kirchner tweeted last night.

Despite in-house claims that GM isn’t concerned with market share and seeks only shareholder-pleasing profits, GM has decided the company needs to sell more Camaros. So the prices on remaining 2016 Camaros, of which there are roughly 17,000 in stock, have been chopped by 10 percent. (Screenshots from the email Kirchner received and from Chevrolet.com are included here.)

We suggested yesterday that much of the blame for the Camaro’s rapid downturn lies at the feet of the design department. To the casual eye, the 2016 Camaro looks exactly like the 2015 Camaro. Evolutionary styling changes were not the formula for GM used when launching all-new Camaros in the past, it shouldn’t be the formula now, either.

Poor visibility, a cramped interior, and early inventory which emphasized high-performance models for the Camaro faithful are negative factors, as well — factors which are clearly standing in the way despite the new Camaro’s performance credentials. GM, on the other hand, told us in the past that much of the Camaro’s volume decline can be traced back to GM’s fleet de-emphasis.

Regardless, the 2016 Camaro’s pricing scheme stands in the way of success. The Camaro’s $27,300 base price is 7 percent higher than the Mustang’s. The cheapest V8-engined Camaro costs $37,900, or $4,355 more than the base price of a Mustang GT.

Is a 10-percent cash back offer sufficient to clear out 2016 Camaros? Not surprisingly, there’s fine print. The deal, Chevrolet says, is “limited to 18% of select vehicles in dealer stock,” and is, “not available with special finance, lease or some other offers.”

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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  • S is for Supra S is for Supra on Aug 10, 2016

    So its basically invoice price or a bit nmore or a bit less depending on model.

  • Stugots Stugots on Aug 10, 2016

    A friend of mine bought a Gen 5 Camaro SS 1LE, and I got to spend some time in it. Awesome car! A blast to drive and it has a lot of "personality" - the exhaust sounds are simply amazing and even make a trip to Kroger seem like a special event. After a couple of years, it's still a blast to drive, and he's had no problems with the car. So I went out and bought a Gen 6 Camaro SS. I didn't think it was overpriced compared to a Mustang, but I was comparing to Mustangs equipped with the Track Pack. The car has been great. About the only downside is, it looks pretty similar to the previous gen Camaro. The interior is much nicer, beautiful design and high quality materials. The visibility issue is interesting... When you first get into the car it feels a little claustrophobic, and it takes 2-3 days to get used to the feeling. Afterward, it is completely a non issue. After a few days, I never again felt a lack of outward visibility or a confined feeling. You just kind of get used to it. My friend's experience was the same with the Gen 5 car. As an unexpected bonus, when you are not driving it hard, the fuel economy is pretty incredible. I see 24 mpg in town/country driving and 26-27 on the highway, with a 450 hp 0-60 in 4 second muscle car. Overall I have been extremely pleased with the purchase and would do it again.

    • Sid SB Sid SB on Aug 10, 2016

      Good to read comments from owners, especially one that indicates they would buy one again. Congrats on getting that awesome V8, the sound alone is great. Have heard that the visibility issues is something that you get used to. I think having tried your friends car helps tip the balance though - if all you have is a quick dealer drive, then a potential buyer may go by first impressions, not good in this case. Maybe extended test drives would help them sell more as a driver gets used to the short glass house - pushing them to test one with the tech (blind spot, cross traffic etc.), would also be a smart move.

  • Dusterdude The "fire them all" is looking a little less unreasonable the longer the union sticks to the totally ridiculous demands ( or maybe the members should fire theit leadership ! )
  • Thehyundaigarage Yes, Canadian market vehicles have had immobilizers mandated by transport Canada since around 2001.In the US market, some key start Toyotas and Nissans still don’t have immobilizers. The US doesn’t mandate immobilizers or daytime running lights, but they mandate TPMS, yet canada mandates both, but couldn’t care less about TPMS. You’d think we’d have universal standards in North America.
  • Alan I think this vehicle is aimed more at the dedicated offroad traveller. It costs around the same a 300 Series, so its quite an investment. It would be a waste to own as a daily driver, unless you want to be seen in a 'wank' vehicle like many Wrangler and Can Hardly Davidson types.The diesel would be the choice for off roading as its quite torquey down low and would return far superior mileage than a petrol vehicle.I would think this is more reliable than the Land Rovers, BMW make good engines. https://www.drive.com.au/reviews/2023-ineos-grenadier-review/
  • Lorenzo I'll go with Stellantis. Last into the folly, first to bail out. Their European business won't fly with the German market being squeezed on electricity. Anybody can see the loss of Russian natural gas and closing their nuclear plants means high cost electricity. They're now buying electrons from French nuclear plants, as are the British after shutting down their coal industry. As for the American market, the American grid isn't in great shape either, but the US has shale oil and natural gas. Stellantis has profits from ICE Ram trucks and Jeeps, and they won't give that up.
  • Inside Looking Out Chinese will take over EV market and Tesla will become the richest and largest car company in the world. Forget about Japanese.