Ford Will Battle the Model 3 With the Model E: Report

ford will battle the model 3 with the model e report

Earlier this year, Ford Motor Company claimed 100 miles of electric range was just fine, then turned on a dime and said no, no, that’s not right at all.

The about-face on EV range came from CEO Mark Fields, who couldn’t have helped but notice the insane demand for Tesla’s Model 3 after it launched at the end of March. Now, the automaker wants to get serious about electrics with a two-car Model E line, Autocar reports.

According to the publication, Ford will launch two electric vehicles with a 200-mile range in 2019. Both will carry the Model E moniker, which Ford trademarked after wrestling it from Tesla’s grip (using legal action) in 2013.

Like Ford’s sole existing electric, one of the future models will be based on the Focus compact. The other will take the form of a small SUV. Both models will also come in hybrid and plug-in hybrid variants.

The Ford Focus Electric has languished on the EV market for years, offering a paltry 76 miles of range, though the automaker recently upgraded that number to an even 100 miles. Still, that’s only half the range of what the public and industry deem acceptable for U.S. consumers. 200 miles is the new benchmark, with General Motors, Tesla, Nissan and others all striving to offer such a vehicle at a reasonable price.

Model E is a clean name, but there’s something about it that seems familiar. When it launches, will Ford proclaim an “E-Day”?

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  • HotPotato HotPotato on Aug 19, 2016

    Tesla's Superchargers deliver more juice in less time with a better connector, and they're happy to let any other manufacturer who wants to buy into the standard do so. It baffles me why manufacturers a) aren't building out infrastructure and b) are backing two objectively inferior standards, thereby ceding a marketing advantage to Tesla. If you can charge a Tesla (with adapter) at competitors' chargers, but competitors can't charge from Tesla's...and Tesla has built out a huge charging network on top of that...then advantage Tesla. In fact, this is the most common reason I hear for waiting for the Model 3 instead of getting a Bolt: plenty of chargers, and better ones at that.

  • La834 La834 on Aug 19, 2016

    The "Teletouch Drive" on the '58 Edsel was the first automatic transmission with shiftin buttons on the steering wheel - now ubiquitous among sportier slushbox-equipped cars.

  • 01 Deville https://www.cargurus.com/Cars/new/nl-New-Toyota-Sienna-Madison-d308_L39766
  • Lou_BC This would be a good colour for anyone that would actually use their truck offroad, on gravel roads, in the winter or poor visibility situations.
  • EBFlex “getting a full charge in just about three hours or so. Not that it would’ve mattered if I couldn’t charge – I’d just run on gas.”And this folks is why PHEVs are the future and pure EVs will remain vanity products for the rich.
  • Pmirp1 Simple. Electrics are not yet prime time. In time, they may become the norm. For now, they are still the new kid on the block. A curosity. A status symbol. They are not the work horse of American life. Everyone knows that. You buy it because it is fast. It makes you feel like, you know, Prius like 10-15 years ago.Electrics have improved. Tesla is without a doubt the standard bearer. Still, long way to go before they can be your ONE vehicle. So companies charge more because these things are coooool. Not real.
  • Rich Benkwitt I’ll take that red and white 2 door and I guess the 4 banger so I can have the manual tranny just like my 1969 Bronco. I have my Wildtrak on order now waiting impatiently!
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