Ford Files Trademark Applications for 'Transit Courier' and 'Courier' in U.S.

Mark Stevenson
by Mark Stevenson

Have you ever sat in a Ford Transit Connect and said to yourself, “Gosh, I like this, but it’s just so darn big!“? Well, if Ford’s latest trademark filings are any indication, the Blue Oval might soon have exactly what you’re looking for.

According to the United States Patent and Trademark Office, Ford filed trademark applications for two names — “Transit Courier” and “Courier” — on July 22, 2016, hinting at possible Fiesta-based, B-segment vans for North America.

In Europe, the Transit Courier exists in multiple guises: as a panel van called Transit Courier, as a commercial passenger vehicle called Transit Courier Kombi, and as a non-commercial passenger van called Tourneo Courier. Additionally, Ford of Europe markets a three-door Fiesta without rear glass, simply named Fiesta Van.

Courier, without a Transit prefix, was a Fiesta-based pickup sold in South America until 2013. Before that, Ford used the Courier name domestically when rebadging Mazda pickups. That Ford Courier was replaced by the Ford Ranger in 1983, but the name lived on in other markets.

According to Ford’s North American product communications manager, Mike Levine, the automaker does not “speculate about future products” and trademark filings are “part of our normal course of business.”

“The best-selling Transit Connect small van is available in a choice of short and long wheelbases to help customers find the best size to meet their needs,” Levine said. “There are no current plans to offer a smaller van below Transit Connect.”

Ford has taken the commercial van market by the horns since releasing an onslaught of new product in the segment over the last few years.

It began with Ford importing the first-generation Transit Connect from Turkey, with all vehicles fitted with rear seats when they came through U.S. Customs to avoid the 25-percent “chicken tax” applied to commercial vehicles. U.S. Customs slapped Ford on the wrist for the practice and the automaker moved production to Spain for the second-generation van.

Ford didn’t stop there. The automaker began selling larger Transits domestically, a common sight in Europe, to replace the aging E-Series/Econoline van range. The E-Series is now built solely as a chassis cab model.

[Image: Ford of Europe]

Mark Stevenson
Mark Stevenson

More by Mark Stevenson

Comments
Join the conversation
2 of 44 comments
  • 3-On-The-Tree I don’t think Toyotas going down.
  • ToolGuy Random thoughts (bulleted list because it should work on this page):• Carlos Tavares is a very smart individual.• I get the sense that the western hemisphere portion of Stellantis was even more messed up than he originally believed (I have no data), which is why the plan (old plan, original plan) has taken longer than expected (longer than I expected).• All the OEMs who have taken a serious look at what is happening with EVs in China have had to take a step back and reassess (oversimplification: they were thinking mostly business-as-usual with some tweaks here and there, and now realize they have bigger issues, much bigger, really big).• You (dear TTAC reader) aren't ready to hear this yet, but the EV thing is a tsunami (the thing has already done the thing, just hasn't reached you yet). I hesitate to even tell you, but it is the truth.
  • ToolGuy ¶ I have kicked around doing an engine rebuild at some point (I never have on an automobile); right now my interest level in that is pretty low, say 2/5.¶ It could be interesting to do an engine swap at some point (also haven't done that), call that 2/5 as well.¶ Building a kit car would be interesting but a big commitment, let's say 1/5 realistically.¶ Frame-up restoration, very little interest, 1/5.¶ I have repainted a vehicle (down to bare metal) and that was interesting/engaging (didn't have the right facilities, but made it work, sort of lol).¶ Taking a vehicle which I like where the ICE has given out and converting it to EV sounds engaging and appealing. Would not do it anytime soon, maybe 3 to 5 years out. Current interest level 4/5.¶ Building my own car (from scratch) would have some significant hurdles. Unless I started my own car company, which might involve other hurdles. 😉
  • Rover Sig "Value" is what people perceive as its worth. What is the worth or value of an EV somebody creates out of a used car? People value different things, but for a vehicle, people generally ascribe worth in terms of reliability, maintainability, safety, appearance and style, utility (payload, range, etc.), convenience, operating cost, projected life, support network, etc. "Value for money" means how much worth would people think it had compared to competing vehicles on the market, in other words, would it be a good deal to buy one, compared to other vehicles one could get? Consider what price you would have to ask for it, including the parts and labor you put into it, because that would affect the “for the money” part of the “value for money” calculation. An indicator of whether people think an EV-built-in-a-used-car would provide "value for money" is the current level of demand for used cars turned into EVs. Are there a lot of people looking for these on the market? Or would building one just be a hobby? Repairing an existing EV, bringing it back into spec, might create better value for the money. Although demand for EVs is reportedly down recently.
  • ToolGuy Those of you who aren't listening to the TTAC Podcast, you really don't know what you are missing.
Next