This BMW Dealer is Giving Away Cars Right Now

Mark Stevenson
by Mark Stevenson

Have you been considering a new BMW but only have enough coin to buy one of Bavaria’s finest? At least one BMW dealer in the U.S. might have a solution.

If you don’t mind buying a new BMW that’s been languishing on the lot for a year, Century West BMW will throw in a lease on a BMW i3 on the house.

The above ad was sent via email to a previous customer of Century West BMW in North Hollywood, California, and it looks to be a case of hitting two birds with one stone: clear out the old 2015 BMW inventory and make way for an upgraded BMW i3 at the same time. Buy a model year 2015 BMW and that 2016 BMW i3 hidden behind the container at the back of the lot is all yours, at least for a little while.

Here are the finer points:

Pricing varies based on customer’s selection of vehicles. See dealer for all price and payment terms. Four purchase and lease offers available. Customers must purchase an eligible 2015 BMW vehicle for dealer to include a lease on an eligible 2016 BMW i3. Offers expire 06/31/2016.

Eligible 2015 BMW Vehicles: ZA 35i (VIN: J799148); M235i CV (VINs: V393059, V393315); 335i (VINs: K472850, K472907, NT09009, NT09420); 535d (VIN: D691423); 550i (VIN: D961319); 650I CP (VIN: D248365); 750Li (VINs: D782039, D781838, D781887, D781911, D782118); X5 xd50i (VINs: 0J77838, 0J78220); X6 xd35i (VINs: 0F96561, 0F96421, 0N77789); X6 xd50i (VINs 0R33552, 0F94402, 0F94397); X6 M (VINs 0G93677, 0G93999). Eligible 2016 BMW i3 VINs: V160135, 160129, 160103, 16969.

As this deal isn’t publicly advertised, is this a case of BMW trying to unload unwanted inventory on the sly?

h/t to Jeffrey

[Image: © 2015 Alex L. Dykes/The Truth About Cars; Century West BMW]

Mark Stevenson
Mark Stevenson

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  • Truecarhipsterdouche Truecarhipsterdouche on Jun 20, 2016

    Who wants an i3 when you can have an i7? Oh wait...nevemind this isn't Tom's Hardware forum...forgive me. Carry on. BMW i3....LOL!!!! Steve Erkel, your car is ready.

  • PandaBear PandaBear on Jun 21, 2016

    I test drove the i3 for a gift card last Xmas, and it is flawed for 2 reasons: 1) the suicide rear door and tucked into the back rear seat. Imagine putting rear facing car seats in the rear. 2) the release the accelerator pedal and suddenly regen like there's no tomorrow braking. You are forced to hold the accelerator pedal constantly if you want to cruise at a constant speed without using cruise control. I'd pick a Leaf, a plug in Prius, or a Volt, and pocket the price difference instead of the i3.

  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
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