Ram Pops Out a Limited-Edition 1500; Shades Not Included
Remember the Dodge Ram Rumble Bee? Well, it just spawned a litter of yellow offspring.
The folks at Fiat Chrysler Automobiles clearly felt enough time had gone by without a special edition Ram, so they conceived the 1500 Stinger Yellow Sport. The Rumble Bee decals you ordered online aren’t a good match, however.
Ram plans to move 2,250 units of the retina-searing pickups in 2016, in both rear-wheel drive and four-wheel drive configurations. You can’t outrun your friends and family forever, so a Crew Cab is the only available bodystyle.
There’s more than just flashy paint at work here. The Stinger Yellow Sport nets you a 395-horsepower Hemi V8, eight-speed automatic transmission, dual chrome-tipped exhaust, a vented sport hood and 22-inch wheels on RWD models (20s on 4WD).
Inside, expect yellow stitching and mesh throughout the black cabin, as well as the latest Uconnect infotainment system and associated safety nannies.
There’s also a locking bedside RamBox storage system, and this is why your Rumble Bee decals will continue to collect dust in the garage.
How much is exclusivity worth? FCA is pegging it at $44,340, all in.
More by Steph Willems
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An embarrassment to the Bubble Bee, SRT-10, Red Express. It's a lame attempt at a Ram "halo" truck, for zero R&D. Shameful, FCA. At least give it tuning, ram air, special wheels, real dual-exhaust, headers, sidepipes/ diverter, or something.
If they weren't so dang expensive and priced so out-of-line with what they actually cost, these so-called 'special edition' tape stripe packages might be okay. I particularly liked the GTX from a few years back. But I guess since that's got a Plymouth heritage to it, Rumble Bee (the term of which was actually taken from a great 1968 Super Bee magazine ad) it is.
Contrary to the derogatory comments above all of these special edition Rams will sell, to someone, at a good price. Both GM pickups and Frod's pickups in limited and special editions are no better, they will sell to the person who wants to impress (or thinks so) his neighbour. These limited and special edition pickups from the manufacturers proves a couple of points. 1. The US pickup is well and truly a car and not a truck, even the ride characteritics in most all American pickups proves this points. and 2. There isn't enough competition. If more competition were available the manufacturers would concentrate on making better vehicles off the shelf and selling them at a more competitive price without those huge profits. Competiton doesn't necessarily mean full size. If a better and cheaper option were available people would look at these options. When you think about it what is the best value vehicle for the consumer on the US market? A vehicle in a market where only a few percent is profit or a vehicle that has a 25% profit margin?
As I said in the story from Jack about color, I like it. If I were in the market for a pickup I would buy it but I don't need or want a pickup at the moment. It isn't red or colorless.