By on November 6, 2015

2016-Cadillac-CT6-01

Forget the SUVs for a moment. Cadillac sold more than 100,000 cars in 2013 with similar totals achieved by the ATS, XTS, and CTS. The market has expanded since then, albeit not nearly as much on the car side of the ledger as in the light-truck portion.

Nevertheless, Cadillac will likely sell fewer than 70,000 cars in calendar year 2015.

Is the upcoming CT6 the answer the Cadillac’s car woes, or just another big Cadillac that will do little more than generate all its showroom activity by stealing sales from the CTS and XTS?

To differentiate the CT6 from the masses, Cadillac has produced a massive machine that doesn’t pack a flagship punch to the wallet. For a luxury automaker with heaps of brand cachet, this could be genius. For Cadillac, which has insisted upon projecting an air of confidence in order for buyers to be convinced that Cadillac belongs in the upper echelon, it’s a confusing turn of events.

Isn’t the CT6 supposed to be a worthy high-end Cadillac?

Then why does it have to be less expensive than a Hyundai Equus?

• 2015 on track to be ATS’s worst full year yet
• CTS sales in 2015 down 69 percent compared with 2005 peak
• XTS avg. monthly sales of 1,800 are down from DTS’s 2500-unit average in 2008
• ELR fell to lowest full-month total yet in September
• Escalade on track for sales to rise to seven-year high
• 2015’s 10-month Escalade ESV total higher than full year totals from previous seven years
• 2015 will be the best year ever for the SRX

Locating the sweet spot in any market can be a ticket for success. Consider the Jeep Grand Cherokee, which treads ground from the affordable realm to the luxury arena, all the while offering genuine off-road skills and just enough panache to be deemed appropriate in any neighborhood. The flagship Jeep built a name for itself and as a result, though very much a round peg that doesn’t fit into the industry’s square hole norm, the Grand Cherokee thrives. There are other examples of niche-finding successes, such as the Subaru Outback and Kia Soul. So too are there failed examples: Mercedes-Benz R-Class, Honda CR-Z and Lincoln Mark LT.

2009 Cadillac CTS-V

But we need only look back to prior generations of the CTS to see that Cadillac can succeed when their car is the size of the 5-Series but leaves dealers because it’s priced like a 3-Series. Cadillac averaged 58,000 annual CTS sales between 2004 and 2008; 50,000 annual CTS sales between 2010 and 2012. Having moved the CTS upmarket and restricted it to just one bodystyle, Cadillac will not likely sell 20,000 copies of the car this year.

The CTS’s failure to capture the attention of most “midsize” luxury car buyers isn’t only the fault of Cadillac’s positioning. Nor is the degree to which the car’s overt athleticism offends traditional Cadillac buyers worthy of all blame. The market has veered away from like-minded cars, as well. While CTS volume is down 39 percent in 2015’s first ten months, BMW 5-Series sales fell 17 percent and the Mercedes-Benz E-Class plunged 29 percent. At Cadillac, SRX volume has risen 25 percent this year. BMW X5 sales are up 23 percent. Combined sales of the Mercedes-Benz M-Class and its GLE successor are up 15 percent.

The CTS is by no means the only fading Cadillac car, however. ATS volume is down 15 percent this year, a loss of 3,776 units over the course of ten months. The XTS has suffered from an 11 percent drop. The Volt-related ELR, hardly consequential because of its extreme rarity, is down 21 percent.

This can’t all be laid at the feet of a slowing car market. Cadillac’s car volume is down 23 percent this year, yet total industry-wide car sales dipped by less than two percent in the first ten months of 2015.

If the CT6 is going to pull off the stunt achieved by prior generations of CTS, it won’t simply be a 7-Series-size-for-5-Series-price achievement. It will be a 7-Series-size-for-Cadillac-CTS-price accomplishment.

The CT6 and CTS – oh, how sales personnel are going to love getting that straight in conversations with customers – are genuinely priced on top of one another. As Mark Stevenson pointed out already, a $210 difference between CT6s and CTSs with the same powertrain is just another reason to not buy a CTS.

2015-escalade-exterior-masthead-family-960x540

Regardless of the CT6’s eventual outcome, we may be placing too much emphasis on the success and failure of Cadillac’s high-end cars. If Cadillac is going to generate greater passenger car volume, they’ll do so with the successor to the ATS. The current ATS sells just once for every 5.5 3-Series’ and 4-Series’ sold by BMW USA.

Furthermore, one could argue that any emphasis on Cadillac’s car division is little more than rendering a verdict on that which has already passed us by. Cadillac is far more of an SUV brand than a car brand now. The SRX, America’s second-best-selling premium brand SUV/crossover, accounts for four out of every ten Cadillacs sold so far this year in the United States. The Escalade and Escalade ESV combine to outsell each of Cadillac’s cars. United, the SRX and Escalade family generate 60 percent of Cadillac’s U.S. volume. Utility vehicle volume at Cadillac is up 23 percent this year and jumped 59 percent during the month of October, year-over-year improvements of 16,122 and 3,388 units, respectively.

The CT6 could surprise us all by becoming a big league hit. If the CT6 does so, it will by no means be a return to 2003, when Cadillac sold 6,900 DeVilles per month. Indeed, if the CT6 does so, it will be at the expense of its Cadillac car siblings.

2016 Cadillac XT5

But that’s unlikely. Instead, Cadillac will rely on the SRX’s successor, the XT5, to be its next big hit. Meanwhile, GM investors will hope that any potential XT3 and XT1 will do for Cadillac what vehicles like the X1, X3, Q3, Q5, GLA, and GLK have done for Cadillac’s German rivals.

Cadillac most recently sold more than 200,000 vehicles in the U.S. in 2007. 2013 volume climbed to a six-year high but was still down 22 percent compared with 2005. Cadillac sales then slid six percent in 2014. Cadillac’s U.S. volume is flat in 2015, on track to fall 65,000 sales shy of 2005’s total.

Keeping your eyes peeled for a resurgent wreathed crest? Don’t expect the CT6 to be the cause of such a resurgence.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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153 Comments on “Can CT6 Fix Cadillac’s Troubled Car Division?...”


  • avatar
    thelaine

    No

    • 0 avatar
      daviel

      beat me to it! No.

    • 0 avatar
      philadlj

      No.

      But in this Cadillac is not alone. Luxury carmakers lacking a roundel, a three-pointed star, or four interconnected rings don’t make their money off sedans. they make them off of tall station wagons.

    • 0 avatar
      DeadWeight

      Maybe if Cadillac can build a sedan that is solid, has ride quality over rough roads that’s worthy of a premium experience, is relatively reliable, has good fit/finish, has a quiet ride, HAS A LARGE REAR SEAT & TRUNK, has a responsive transmission, HAS AT LEAST A 6 CYLINDER MOTOR AS A BASE OFFERING AND A V8 AS THE NEXT LEVEL UP, and is priced reasonably, it can sell a sedan in the numbers A CHRYSLER 300 DOES CURRENTLY.

      Never mind; that sedan won’t be the CT6, either, as the CT6 has the same base 2.0T that’s in so many other GM offerings, from Chevy to Buick, I’d bet very good money that the CT6 is going to have major reliability/teething issues (GM can’t launch a new, reliable vehicle to save itself from bankruptcy, even though they sometimes manage to make a vehicle reliable by the last year of its production run), and the CT6 is probably going to be bootstrapped/cursed with CUE.

      NEIN! NEIN! NEIN! NEIN! NEIN! NEIN!

      • 0 avatar
        JLGOLDEN

        My new Impala LTZ embodies many of the “premium” characteristics that you listed. When a Chevy looks this good, has the space to stretch out, moves swiftly, sounds good (3.6L growl), and feels this premium…where can I justify the step up to the Caddy? I previously owned an ATS, but it was just too harsh. I looked at the CTS, and despite the impressive RWD driving dynamics, it simply was not worth $11K more than the loaded Impala.

      • 0 avatar
        SirRaoulDuke

        Maybe I have missed something, but the GM twin-turbo six offers V8 performance as an uprade, magnetic ride control is world class, and fir and finish, along with material quality, is way up. Exactly what are you demanding besides badge prestige? God knows enough dumbasses overlook Cadillac for what is very well inferior German products. As for reliability, name me a Benz or BMW, or hell an Audi, that is not a crapshoot after the warranty runs out.

        • 0 avatar
          bunkie

          Hear, hear. The truth is that people with money to burn are, largely, replacing sedans with CUVs. Those peak-time CTS buyers? They are likely buying The SRX instead.

          The overall sedan market is growing at the low end, not the high end, regardless of what make we are discussing. The new Chevy Impala is an exceptional car that is, unfortunately, priced in the same ballpark as the meat of the CUV market and the perceived CUV utility wins nine times out of ten.

    • 0 avatar
      28-Cars-Later

      Nope, but the reality check on the model’s pricing might give it a chance of some success.

      “Indeed, if the CT6 does so, it will be at the expense of its Cadillac car siblings.”

      Which suck with or without the internal competition.

    • 0 avatar
      RobertRyan

      Put a fork in it. I can hear the Fat Lady singing very loudly now

  • avatar
    thelaine

    More SUVs and CUVs would help.

    • 0 avatar
      Speed3

      Exactly. Isn’t this ALSO a story of the shift from cars to crossovers? How big of gains are the other luxury automakers seeing from their sedans?

      More specifically, most people spending more than 60K on a vehicle are either getting a crossover or 2 door.

      In Cadillac’s case, their sole crossover, is VERY long in the tooth. Start popping out XT1-9 and maybe you will see sales increase.

  • avatar
    suspekt

    Here are my thoughts:

    – aft of the A pillar, the CTS-ATS look like shit. The prior gen CTS was miles ahead in design from the A pillar back. It exuded strength and finesse. The current ATS-CTS look weak and cheap from the A Pillar back. They got no ass.

    – The CT6 will be a hit. It is still somewhat weak behind the rear wheels and doesnt deliver the bulbous rear quarter panel it ought to have, but ahead of the rear wheels, it is definitely on the mark.

    – We need an Escalade V with the 6.2 and a larger 2300 series blower. It should be a 700hp/700tq 8 speed auto monster complete with IN THE METAL widened body work

    • 0 avatar
      CoreyDL

      -They softened the CTS in that recent redesign (especially at the back) because the hard edges didn’t play well in China. I agree it was a mistake as well.

      -Don’t agree on CT6, because the Conti will trump it easily as long as Ford doesn’t price it considerably higher than the CT6.

      -That sounds ridiculous but they would sell some, so they should do it.

    • 0 avatar
      DeadWeight

      For the all the Cadillac lovers (you’re few in number but amazingly loyal – abused spouse loyal), examine the door pull (particularly where you grab to close the door) of an ATS or CTS in detail.

      That’s the feeling of a hollowed out plastic part made of recycled BIC pens that Honda would be embarrassed to produce in a $21,000 Honda Accord LX, b!tches.

      • 0 avatar
        CoreyDL

        Did you see me old tymey one I bought? I do like having a hood ornament.

        • 0 avatar
          28-Cars-Later

          *cough cough* review *cough*

          • 0 avatar
            davefromcalgary

            28, you cant just go around changing your avatar. Some of our eyes are drawn to the bright red warning symbol, you know.

          • 0 avatar
            28-Cars-Later

            I am finding this out through feedback.

          • 0 avatar
            davefromcalgary

            And yet, your avatar has yet to switch back…

            Hmm, I wonder if any other elements have been so wonderfully personified as Thorium. Must go looking…

            BBall! Time to take down the Packard Plant! Were all going crazy!

          • 0 avatar
            28-Cars-Later

            Too many people were confused so I put it back. Its almost as if they were, infected…

          • 0 avatar
            bball40dtw

            Over a year ago, I took down the Packard Plant avatar (it’s actually a picture I took), and replaced with artwork of Dodge Main. Corey called me out on my first post and I switched it back. 28 held out way longer than I did.

          • 0 avatar
            davefromcalgary

            I remember, which is why I dragged you in.

            Good job 28. Thats what you get for creating a brand!

          • 0 avatar
            28-Cars-Later

            I wanted it to match my avatar on stocktwits.

          • 0 avatar
            bball40dtw

            It’s all about the brand.

          • 0 avatar
            28-Cars-Later

            LEELA: Did you approve that awful ad, Fry?
            FRY: Yes I did, Leels, and I’ll tell you why: because it grows the brand.
            LEELA: Oh Lord!

          • 0 avatar
            bball40dtw

            You have a choice in avatars.

            Why not Zoidberg?

          • 0 avatar
            28-Cars-Later

            Zoidberg occurred to me as he his my Gmail pic, but he doesn’t fit in so well with the whole zombie apocalypse thing I’m going for.

          • 0 avatar
            Drzhivago138

            Mine will never change because the ’77 Ford SuperCab remains timeless.

          • 0 avatar
            matador

            I think I’m stuck with mine, too….

          • 0 avatar
            davefromcalgary

            Were all stuck! Except Corey, will he be putting up his new Caddy in place of the M?

          • 0 avatar
            CoreyDL

            Lol, I can do a review after I can properly drive it some more – must fix the brake master cylinder. It’s currently about 30% effective.

            I have done a lot of thought about braking these past couple days with it. Gotta plan a little bit ahead. But if all else fails, let off and pump it up a bit!

            My auto pull down feature broke after I vacuumed the trunk at the manual wash, as I was going to give it a quikie wash before doing a full wash at home tomorrow. So that was nice timing.

            That feature has been converted to regular ol’ manual close after this morning. ;) The switch at the pull down base went bad. Probably from not being used for 4 years, then used 5 times over a two day span, or something.

          • 0 avatar
            28-Cars-Later

            I could be reading a review instead of excuses…

          • 0 avatar
            CoreyDL

            Got her all cleaned up this morning. Only took 2h20 for a wash, dry, and wax. Spent 2.5 hours more on the interior, but that was on Friday. Got to get some whitewall cleaner!

            I kept thinking as I was washing “Is there more car to clean?” and the answer was always yes. There was even a bit of mossyness in some of the gingerbread areas.

            https://drive.google.com/folderview?id=0B38ULhHiIa2Id1JjS3lHYnRsNGc&usp=sharing

          • 0 avatar
            28-Cars-Later

            The Church is pleased at this turn of events.

      • 0 avatar
        ponchoman49

        I recently examined a Chrysler 300’s interior, especially the door panels, black plastic dash and the glove box door. The feel, texture and quality of these items would be sub par in a Dodge Dart yet alone a 45-50K Chrysler 300 so I wouldn’t talk about how superior this car is to a Cadillac. The one and only interior aspect of the 300 that didn’t look cheap was the dash. Surprise! One of the screws holding the passenger side visor mirror was coming loose! I could literally back it out with my fingers. It’s a small wonder Fiat/Chrysler products finish at or near the bottom of every quality control list.

  • avatar
    jmiller417

    Not by itself, but it bodes well by marking the return of the tweener size/price strategy that was successful with the first two generations of the CTS.

  • avatar
    Maxb49

    Possibly, but it’s hard to make a prediction without seeing the actual production vehicle. Cadillac’s decision to return to a full sized, rear wheel drive platform is a step in the right direction. Early indications tell us that the car will have adequate power in its base model and be relatively fast with the twin-supercharged six cylinder. The lack of an eight cylinder is disappointing because it has worse engine balance and driving dynamics than an 8 cylinder, but the market probably doesn’t care about that anymore (frankly, the ecoboost in the Lincoln MKS is relatively fast, and very fast with an ECM flash).

    Styling is 1960s era elegant. The car should have been named “Fleetwood”, “Series 60”, even “Eldorado Brougham”. CT6 doesn’t convey any heritage the way “Continental” will for Ford Motor Co. Overall, it corrects a lot of Cadillac’s bad decision making since leaving the full size, rear wheel drive sedan market in 1996. Overall, the car might be an attractive seller. Lowering the price point was also a smart move because it will likely lead to higher aggregate sales. Cars have become overpriced and the market will probably see contraction in the near future if affirmative steps are not taken to issue more realistic pricing.

    I can see older BMW, Mercedes, and Lexus customers who were once Cadillac brand loyal return to GM dealerships with the introduction of this vehicle. However, the Lincoln Continental has better design architecture, engineering pedigree, and will prove to be serious competition for GM at this price point.

  • avatar
    Mandalorian

    Every Cadillac except the Escalade should sell on value. If people want to pay Mercedes/BMW money, they buy a Mercedes/BMW.

    The CTS is a flop. Its small, cramped and expensive. The ATS is more or less the same.

    The XTS is decent, but just very under the radar. What Cadillac really needs is a Lambda crossover with a beefier engine.

    • 0 avatar
      Maxb49

      Even Mercedes Benz and BMW are beginning to move downmarket. I disagree with the notion that Cadillac cannot be competitive with Mercedes or BMW.

      • 0 avatar
        kmars2009

        Baseless? LOL Do some research. The Northstar engine alone should make you skeptical. Please! You are baselessly in love with GM. Apparently you don’t know how to look up history …or something.

  • avatar
    Mullholland

    What is this ‘wreathed crest” you write about? The wreaths have disappeared along with “Zag The Duck”. If you want to fix Cadillac bring back the wreaths and let the ducks soar!

  • avatar
    kmars2009

    No intelligent individual spending $50-100K plus on a luxury vehicle, would ever ever consider Cadillac…or GM, for that matter. They are inferior compared to the Germans, Japanese, or even Koreans. Genisis upcoming Brand is more appealing. Even Licoln has a better quality product.

    • 0 avatar
      Maxb49

      This is just pure, baseless GM bashing, and not true. There are plenty of people driving around in Escalades and CTS-Vs that cost well over $50,000. The Escalade has a high owners satisfaction. While I agree that Lincoln is coming out with a better product, you haven’t articulated a rational basis for why GM isn’t or cannot be competitive.

      • 0 avatar

        Cadillac needs to bite the bullet and go the Range Rover route by offering an entire Escalade line.

        Imagine the big Escalade and its extended-length ESV counterpart being joined by a smaller (GLK-sized) yet faster Escalade Sport and a much smaller Evoque-style Escalade for the X5/X3 36-month leaser types.

        Sure, it’ll be ALL ESCALADE ALL THE TIME, but at least the marque will finally be able to offer what people actually want, for once.

        • 0 avatar
          RideHeight

          And nobody pines the demise of Rover sedans.

          Or nobody still living, anyway.

          • 0 avatar
            CJinSD

            I’m pretty sure there are still some living enthusiasts that think P5s were RWD Citroens, and that being a RWD Citroen constitutes a very good thing. Most of these people will tell you the P6 was a costed down affront to real Rovers, but there are also rabid defenders of Vitesses. Most of them probably weren’t even old enough to drive when the last P6 V8 was used up banger racing.

          • 0 avatar
            RideHeight

            Well, P5s *were* gorgeous and stars of Brit TV. Even retro shows like Inspector George Gently.

        • 0 avatar
          matador

          It’s pretty much “All Escalade, All the Time” today….

      • 0 avatar
        kmars2009

        Lineage for one. It wasn’t that long ago Northstar was produced. Also, key ignition isseues were on Escalades as well.
        If hisstory has shown us one thing, it’s GM has one quality issue after another. Sure, some designs might look appealing…but in the end. GM makes junk. Lincoln will be killing it when the Continental comes out.
        Also, they will never touch the Germans.

    • 0 avatar
      87 Morgan

      No intelligent individual spending $50-100K plus on a luxury vehicle, would ever ever consider Cadillac…or GM, for that matter.

      What then is your explanation for all of the Escalades running around various neighborhoods through out the US? For that matter Yukon Denali XL’s?

      The long body Escalade tops 100k if you check every box. Every one they make gets sold and I don’t recall seeing a lot of ‘Cash in the hood’ advertisement.

      If a luxury SUV is your thing and you have three kids, pretty much only one option exists…

      • 0 avatar
        kmars2009

        Just because someone has the money to purchase…doesn’t mean they make intelligent vehicle choices. Obviously!
        Mercedes and Audi and Lexus and Acura…all have 3 row SUVs. Even Lincoln has the MKT…if you can stomach it…and Navigator L as well.
        So what were you saying?
        Bad taste is easy to recognize. They all drive Cadillacs.
        Perhaps I’m not Cadillac demographic. I hate RAP music and I don’t have metal teeth or smoke. Hate Harleys too!
        There is a fine line between cool and filth. Unfortunately IMO Cadillac leans toward filth. Simply IMO…of course.
        Need I say more?
        I’ve been driving for over 30 years and interested in cars even longer. I’ve watched GM make one screw up after another during that time. Believe me…they will never change.

    • 0 avatar
      ponchoman49

      Licoln has a better quality product.

      Well you just lost all credibility there. Lincoln is a dead brand walking as far as sales go and even the 4 cylinder turbo garbage CUV thing or the nearly identical twin with a V6 are going to make much difference. Stupid meaningless letter names. Check. No V8 engines. Check. A flagship based off the inferior low scoring Taurus with interior room that would appeal to maybe compact car shoppers. Check. The antiquated gargantuan Navigator that dates back to the Bush era. Or how about that awesome MK whatever it’s called version of the Ford Flex that doesn’t sell and tries to masquerade as a real Lincoln- the Town Car. Seriously pathetic is what Lincoln has become!

  • avatar
    APaGttH

    No, it’s not. Cadillac has a number of problems.

    The ATS was the right platform wrapped in the wrong package. If they had built it just a couple of inches longer and given that space to the backseat, the package would be better. They cheaped out on things that mattered to the new order of luxury buyers, and cheaped out on things that wouldn’t have cost a lot of money to do right (instrument cluster).

    I haven’t read one bad objective review on the ATS driving dynamics – everything I’ve read is from a driving standpoint with the 2.0T it is the 3-series BMW didn’t build – but everything else forget it.

    The CTS in its current form is overpriced. Period.

    The ELR was ridiculously overpriced. I’ve never seen one, never sat in one, so I cautiously say I never read one bad thing about the interior (but never saw it myself). The exterior is of course subjective, I think the car is gorgeous. The asking price was pure insanity.

    The CT6 and current direction won’t fix a darn thing. The price points are too high, and Cadillac seems to have a lot of issues with:

    The package is right (CTS) but the price and driving dynamics are all wrong

    The driving dynamics are right (ATS) but the price and package are all wrong

    Last month given the choice or a rental GLK350 or a SRX, I took the GLK350 – there wasn’t even a moment’s though on taking the cheap looking Cadillac parked next to the two GLKs on the lot.

    I get what Cadillac wants to be – but their strategy is all wrong.

    If they want to build the brand and truly fight with the Germans then they are going to have stop cutting corners on stupid things and they need to price aggressively.

    As far as the haterade on things like hard plastics and bad looking faux wood, the GLK we were in was laden with hard plastic touch points – nicely texture, well fitting, durable appearing plastic, but still hard black plastic – EVERYWHERE. The wood, regardless of claims that it was real, was horrible looking. My point of quality isn’t about the obligatory oh there is hard black plastic – it is on the non-upgrade seating materials, buttons, switches, and instrument clusters.

    This isn’t rocket science, but Cadillac just can’t seem to figure it out.

    Right now, if my choices were Cadillac or Lincoln and nothing else, I’d get a Lincoln. I find the MKZ to be very attractive in red.

    • 0 avatar
      Maxb49

      That’s a fair argument. The Lincolns are attractive and they come with great engine choices. I love the 3.5 Ecoboost.

    • 0 avatar
      APaGttH

      I forgot about the XTS, because the XTS to me is like the Sentra is to me and Nissan – oh ya, I forgot, Cadillac makes the XTS.

      Wrong package, wrong dynamics, wrong price – everything is just wrong – just buy the loaded Buick LaCrosse and save the money, or if you’re not hung up on AWD and/or brand, get the Impala.

      • 0 avatar
        davefromcalgary

        Or just offer an AWD Impala and flush those two “upmarket” turds

        • 0 avatar
          bball40dtw

          I wonder what the ATP of the Impala is vs the Lacrosse. Buick can’t be getting that much more. There probably isn’t a way to find true ATP of the Impala because of the W-body Impala Limited not being broken out of the sales data.

        • 0 avatar
          APaGttH

          I had a loaded LaCrosse minus navigation in 2012 with the 3.6. AWD, heated/cooled seats, etc. etc. etc.

          I was very impressed with it. The interior dimensions don’t equate to the exterior, but this has been a long standing problem on GMs larger vehicles.

          Their smaller offerings Trax, Encore, Spark, Cruze, Verano, Sonic seem to address this much better. From an exterior dimensions to interior size stand point, we were shocked by the Sonic in particular when we had one as a rental.

          • 0 avatar
            davefromcalgary

            I had a Sonic LT 1.8 6AT rental recently. I was quite frankly amazed at how much car existed in its footprint. Well calibrated drivetrain as well, didnt miss the 1.4T. Biggest issue was NVH, not from the engine so much as just overall tin-can feeling.

            As you mention, the space utilization issues of the Lacrosse is well known, the thing that aggravated me the most when using them as rentals was seat comfort. I felt abused after only 2 hours behind the wheel. No way I’d consider taking one on any sort of long distance trip.

    • 0 avatar
      stroker49

      And then there is the XTS! I agree to most of what is said except the necessity for an aggressive pricing. I believe that a very high price is necessary if one wants to build a top end brand, but then you have to be also as good as the competition. If Cadillac made a fantastic car like the LS, S-klasse or Siebener they can and should charge at least the same price. Hey, you are America! Can’t you do better than this?

    • 0 avatar
      kmars2009

      MKZ Hybrid in any shade looks great…especially with the retractable glass roof panel. What a great option!

      • 0 avatar
        ponchoman49

        Too bad it’s just basically a gussied up Fusion with a under performing Ford hybrid power train that doesn’t get it’s rated MPG. Ditto the V6 fuel economy with 4 cylinder power Egoboost 2.0T.

  • avatar
    Vulpine

    To make it simple, Cadillacs need to start looking like Cadillacs again, and not some Euro-sport-lux car.

    • 0 avatar
      krhodes1

      Trouble is, the traditional Cadillac buyers are all either on this board (evidently), or dead.

      If they made such a thing, would YOU actually buy one? New?

      • 0 avatar
        DenverMike

        They’re hoping for *new* buyers, not necessarily the “traditional” Cadillac buyers on dialysis. Or one would think. Gen X’er like me are looking for something above a Chevy, Toyota, Nissan, etc, or even Lexus, but we still remember when Cadillac (and Lincoln) were the were the king of all sh!t.

        And millions Baby Boomers (alone) with money to spend/waste are still alive and well, don’t kid yourself. But what if they/we’re specifically not into BMW or Merc?

        But I disagree when it’s said Cadillac cars are “overpriced”. The price would be right, if they came with a standard V8. Not necessarily to set the ‘Ring on fire, but otherwise you’ve got the feel of cheesy, with anything less. Just a normal V8 for my trouble, thank you..

        Why chase Euro buyers if they’re not truly interested anyway?? And Cadillacs have the right look too. That’s the heart breaking part. Might as well get an Escalade, loaded Silverado or Platinum F-150.

        Didn’t Realtors used to own Cadillac and Lincoln sedans almost exclusively, then switched to Escalades and Navigators?

  • avatar

    Cadillac’s woes began five decades ago by chasing VOLUME. IMO if the cars are making Cadillac a healthy per-transaction profit, that’s the key.

    Wealthy people generally don’t go after that which is common, no matter how good it is.

    • 0 avatar
      bullnuke

      ^ This. The current Cadillac’s are more like the upper-Oldsmobile/mid-Buick’s of 50 years ago when those brands were chasing Mercury/DeSoto for market share. Nothing exclusive about them.

  • avatar
    TW5

    Cadillac should be spun-off. GM doesn’t have the right mentality to run a luxury brand.

    German cars are basically just scrap. They are glittering pieces of sculpture when built, and 7 years later, they are maintenance nightmares. However, the Germans still rule the roost because the Japanese manufacturers are too boring to make interesting powertrains, and Americans manufacturers are too lazy/stupid to learn the art of coachbuilding and interior design.

    CT6 is a nice car, but I’m not convinced. The lackluster marketing campaign, which was supposed to be extra awesome now that Cadillac is headquartered in New York, is not helping matters.

    • 0 avatar
      whynot

      Cadillac’s/GM marketing is just terrible in general.

      I’ve been forced to watch a lot of Empire recently because of the GF, which is sponsored by Lincoln and thus has a lot of Lincoln commercials. Laugh all you want about Matthew McConaughey and how ridiculous the commercials are but I couldn’t help but notice how much classier they are than Cadillac’s.

      Lincoln has images of people in formal wear at fancy dinner parties with tuxedo black cars and nice warm lighting…and Cadillac has images of their cars on fashion runways with big bold graphics and an announcer screaming about their new sale.

  • avatar
    APaGttH

    It also doesn’t help that about half of the Cadillac lineup just ended up on the CR 20 worst for reliability report that came out today, including the ATS.

    • 0 avatar
      DeadWeight

      {Rubbing hands together giddily in Mr. Burns type way}

    • 0 avatar
      TW5

      CR decided to include infotainment glitches as part of reliability. They don’t mean anything anymore.

      • 0 avatar
        DeadWeight

        Tripe!

        This is a tired, worn, misleading load of rubbish…

        …CR dinged most Cadillacs unreliable mechanical and hardware/body components – and Cadillac ATSs, XTSs, Escalades and SRXs faired either average to much worse than average (ATS POS was atrocious).

        The overpriced, cramped CTS surprisingly earned a better than average score (half red circle – I’m fair in reporting things).

        • 0 avatar
          bball40dtw

          Your lord and savior, Chrysler 300, is rubbish too. It’s #15 on that list.

          • 0 avatar
            DeadWeight

            Even so, the 300 is literally 2x the value proposition of a CTS, as it rides better, has a far better standard engine & transmission, far more interior room, way better standard gauges, a much larger trunk, can be had with a V8, yet costs 22k to 28k less than the CTS in real world pricing (and the Cadillac will depreciate at a far greater rate as a % of its original purchase price, too).

  • avatar
    DweezilSFV

    Perhaps the SRX is selling fast this year is because people have seen the replacement….

  • avatar
    whynot

    “The CT6 and CTS – oh, how sales personnel are going to love getting that straight in conversations with customers –”

    Probably not as much as having to clear confusion between the XT5 and XTS. Cadillac even made sure to choose a font where the 5 can easily be mistaken for an ‘S’!

  • avatar
    carguy

    Since a small block fit the bay of the CTS, I have never quite figured out what GM chose not to offer that combination. An entry level 6 and an optional 8 which would have compelling proposition against the German and Japanese competition. Instead they went with a 4 banger in a car that was smaller than the competition but no cheaper.

  • avatar
    davefromcalgary

    Im probably considered as a future Cadillac customer. I already drive a Buick. As I progress, affording luxury cars will be on the table. I am a diseased GM fanboi. Etc. etc.

    Too bad I think the Cadillac of today is a mess. Crap styling, crap CUE.

    Luckily for GM they can probably count on selling me a Denali

    • 0 avatar
      bball40dtw

      Like you said, they’d much rather sell you a Yukon. You’ll be happier and they’ll make more money.

      • 0 avatar
        davefromcalgary

        Sierra in my case, but absolutely.

        • 0 avatar
          bball40dtw

          That’s a tasty truck. The American luxo trucks are all great right now. I have an F150 Platinum for the weekend, and I don’t want to give it back.

          • 0 avatar

            Which goes to show where GM and Ford’s priorities lie. They can make exceptionally luxurious, wonderful trucks that give buyers everything they could want and much more.

            Sadly, that makes the idea of an American luxury CAR to be a bit superfluous.

          • 0 avatar
            bball40dtw

            John-

            I agree

            I usually drive a car. So this is a nice change of pace for me. In most of middle America, I can totally see why people would buy a $60K luxo truck over a $60K luxury sedan and why Ford, GM, and Chrysler sell 200K trucks a month combined.

          • 0 avatar
            bd2

            @JW

            GM has shown that they can produced world-class performance sedans with the ATS-V and CTS-V, the problem is, most luxury buyers aren’t going to take their cars to the track.

            Cadillac was too blind in chasing the performance/handling crown and they overlooked the things like most luxury buyers are looking for – interior room, luxury appointments, etc.

            The CT6 is the 1st of the RWD Cadillac sedans to keep that handling prowess, but not at the expense of interior room, etc.

  • avatar
    Big Al From 'Murica

    1. Build really good cars.
    2. Don’t trumpet them as being worldbeaters, just let them sell in whatever numbers they can sell in, even though they may be worldbeaters.
    3. Keep selling them, model after model, even though you are likely loosing money. You can’t ask Lexus, BMW, or Benz prices because your brand doesnt live at that level in peoples minds.
    4. Do this for, I don’t know, 10-15 years and maybe the image will be turned around to the point people will pay premium prices. Hyundai got their image turned around and Cadillac still has more brand equity then Hyundai did when they decided they wanted to be a real carmaker.

    If they aren’t willing to do that then just put the brand out with Saturn and Pontiac. There is no single car that will fix Cadillac. It will be years and years of great cars with any misstep resetting the whole process.

    • 0 avatar
      Big Al From 'Murica

      Honestly Lincoln has a better shot. They just need to sell nice Ford’s at a slight price premium…They make no pretense of being BMW or Benzes.

      • 0 avatar
        derekson

        I don’t think Lincoln has a better shot at all. People don’t want to pay a premium for “slightly better than mainline brand” cars anymore. The mainline cars are available with basically all the luxury features, and you aren’t getting a vehicle that’s significantly different or with a badge that has any cachet. There aren’t enough customers willing to pay a few thousand dollars more for a Lincoln over a Ford with a titanium or platinum package.

  • avatar
    Mr. K

    There is something folks here are missing. The livery trade. Many folks don’t want to be picked up in SUV’s, they like the Town Car.

    With the passing of the Town Car there has been a void; the XTS and the CTS have filled in part, SUV’s have done their share, the 300 and the Avalon are making a go…well the 300 is at least. BMW has been pushing hard with special livery programs for the 7 series.

    The loss of the Town Car will be remedied by the CT6 and the Conti. Who will win? Who knows; declaring the Conti superior before they are released is, I think, premature.

    I think the Conti and the CT6 will split the market – and be well aware that the LTC is a favorite because it has a great ride. In the livery market a smooth stable ride with 0 hoonage is essential- FWIW most livery car accidents take place with no passengers aboard. Why do ya think that might be?

  • avatar
    sportyaccordy

    I have said it a few times already, but Escalade needs to be spun off into its own brand and offer a chrome barn door grill flex box in every size. If the Alpha platform had debuted X1, X3 and X5 fighters Cadillac would be in a whole different place. Instead they are partying like it’s 1994.

    And the ATS-V should have had a fcking LT1.

    • 0 avatar
      bball40dtw

      “And the ATS-V should have had a fcking LT1.”

      Why would anyone buy a 3.6TT ATS-V coupe over an Alpha Camaro SS?

      • 0 avatar
        davefromcalgary

        I’d take a V8 powered Challenger over either any day.

        The Challenger is the least “sharp” of the current pony cars, track wise (so I am told), due to its size and weight, but I don’t give a damn about that. It looks great, is big, and oozes charisma (or is that motor oil?)

        • 0 avatar
          bball40dtw

          I’m a Mustang guy. I had my GT350 order guide out and ready to go but I couldn’t justify the price over the GT (especially since the GT is A-plan eligible and the GT350 would be bought at MSRP). Bark gave me some advice here, and so did my Ford salesman. For me, it’s an almost $20K difference from GT Premium to GT350 with Tech pack.

          So, I’ll wait for engine upgrades on the 2017/18 model, wait for the Bronco, or lose my mind and buy a Continental or Focus RS.

          • 0 avatar
            davefromcalgary

            Lost minds is a very real car guy risk.

            Our plan is locked in. Verano till lease end, try and make the beater last that long, then pickup, travel trailer, and nice secondary commuter sedan, newish or slightly used. But, regardless of timing, we will just replace the beater when it dies. Verano for long distance trips for now.

            Doesnt stop me from near constantly having a kijiji tab open in Chrome though. I’m good as long as I dont get to see them in the metal, then my wallet starts screaming.

            I agree with you that in terms of sporting credentials, speed, handling, the Mustang is the king right now, of that particular court. I just cant stand the current body styling (the nose in particular).

            For me, I’ll never use all the performance, I just like a nice looking cruiser with enough power to destroy an on ramp, which is why the Dodge wins me over in that segment.

          • 0 avatar
            bball40dtw

            I’ll never track it, so the GT350 was a waste. I was down on the Focus RS at first, but every hype video gets me so excited. I want to take my daughter to school in the snow in DRFIT MODE!

            The Challenger is a great old school coupe. My friend, a FCA employee, has a Challenger 6.4L with the Scat Pack. It makes glorious noises.

          • 0 avatar
            bball40dtw

            From now on, I need to call the Ford dealership before I take my C-Max in for service. That way I can make sure they don’t have a Focus RS for sale on the lot. I cannot be trusted to not buy it. Maybe my wife won’t notice if I get her a Navigator?

          • 0 avatar
            DeadWeight

            That’s a rational decision.

            The difference in performance (especially within the confines of everyday driving) that can be extracted between a Mustang GT w/Track Pack at around 33k to 35k and a GT350 will barely be discernible.

            You need to use a track regularly to justify any difference in price between that and what the GT350 will sell for.

  • avatar
    George B

    Can the Cadillac CT6 fix Cadillac’s troubled car division?

    The problem for Cadillac is that the brand is no longer relevant after it’s glory days. You could restore an antique Cadillac much like you could watch an 80 year old Frank Sinatra sing, but both belonged to the past. Might as well ask when Great Britain will become a world power again.

  • avatar
    Grunt

    fwiw, it is a square peg not fitting into a round hole not the other way around assuming they both have the same diameter.

  • avatar
    Moparmann

    Since buying/driving a new Cadillac is NOT on my list, I simply cannot devote the thought to figuring out differences between the silly alphanumeric naming…CTS, CT6, XTS, ATS, SRX, ad nauseam! I would prefer real NAMES! (BTW, I WOULD buy/drive one the beautiful mid 60’s Cadillacs!) :-)

  • avatar
    hachee

    It’s been such a shit show for so long now, it’s really just sad.

    We know SUV/CUV sales are up and car sales are down, but they still need both. So why will then now have an ATS, CTS, CT6 and XTS, with the latter three priced so similarly? I have to assume they’re going to repackage the content and re-price the CTS for 2016.

    But two things are obvious to me – the blingy, bold Escalade sells well, and the last CTS, all blingy and bold, sold well. Now, all the recent cars are nice but dull – the edge has literally been softened. Worst of all is the blown opportunity with the CT6 – again, nice car it seems, but way too conservative. Trying to be (old) BMW hasn’t worked. At this point, they should go all out Escalade-style, full bling. I have to think it won’t be broadly appealing like MB or BMW, but it’s got to work better than the current approach. Of course, they’ve got to fix things like CUE and get the pricing right too.

  • avatar
    stingray65

    Cadillac and Lincoln are both toast. Neither does anywhere near the global volume that the Big 3 Germans do, so they don’t get the economies of scale unless they share everything with the cheaper stablemates from Chevy and Ford. Where is Cadillac’s world class diesel in 4 and 6 cylinder form, which is required to sell in Europe? Where is Cadillac’s thumping DOHC V-8 or V-12 which is required to sell to the performance and ultra luxury markets around the globe? Where are Cadillac’s convertibles, station wagons, sports cars, pure electrics, small CUVs, premium small cars, uber luxury cars? Instead Caddy offers overpriced models with 4 and 6 and OHV 8 cylinder Chevy engines, subpar interiors, and a very limited selection of models and body styles, which have no real hope of competing with the Germans in any major market. Furthermore, to move the uncompetitive metal, Cadillac has to offer serious discounts and/or push fleet sales, which kills resale value and makes offering competitive (and profitable) lease rates impossible. Unless GM and Ford are prepared to make huge investments in a wide variety of outstanding global luxury brand vehicle platforms and global distribution, while losing money for years to build brand reputation and share, I just don’t see a scenario where either Cadillac or Lincoln will ever be more than a nuisance to the Germans (and Lexus, Acura, Infiniti, Volvo, Alfa, and Jaguar are likely in the same uncompetitive boat or worse).

    • 0 avatar
      Hummer

      The OHV V8 that GM uses puts every DOHC engine it competes against to shame, the Cadillac division would be even more passé if they didn’t use those engines. Look at BMW their V8s are absolute maintence nightmares and they can’t even stand up to the GM engines. No, you need to stop smoking whatever it is that makes you think those antique DOHC engines are somehow superior, despite performing worse in every metric.

    • 0 avatar
      nickoo

      Lincoln is fine. Ford did the smart thing and kept the costs and expectations down for Lincoln and used a very good advertising campaign. GM is throwing Billions at Cadillac for unique platforms that they can’t afford.

    • 0 avatar
      bd2

      Cadillac has a whole new series of engines and new transmissions on the way.

  • avatar

    it’s the stupid names and they just don’t get it. people want Jeeps, Escalades, Mustangs, Corvettes… not ML this and CT that. it’s really that simple.

    • 0 avatar
      CadiDrvr

      EXACTLY.

      The GM and Service Manager at my Cadillac dealer and I, are all the same age. We’ve discussed this ad nauseum:

      The ATS shouldn’t exist.

      CTS is $5000 overpriced. All the buyers who acquired the previous generation on a $359/month no money down lease, WILL NOT pay the new $599/month $2000 down lease.

      XTS should’ve been DTS, which could still be remedied. Also, for the older/traditional customers offer a “Delete CUE” option and watch them fly off dealer lots.

      CT6 should be DeVille, with the CT8/9 Fleetwood. Stand back and watch them fly off dealer lots, no matter what GM/Cadillac charges.

      Enclave: Another dead horse. Cadillac needed a LAMBDA vehicle yesterday. We know many said it was a throwback to bad GM, but with the crossover market as hot as it is, and the Enclave as good as it it, priced just above the SRX, this would be another vehicle flying off dealer lots.

      • 0 avatar
        ponchoman49

        Wow someone who exactly gets it. Instead of the usual GM sucks and Cadillac trash talk that goes traditionally with this site daily we have some actual constructive criticism from actual real customers and not a bunch of millennial’s behind keyboards that have no clue what they let alone what anybody else wants. I bet sales would double alone if they got rid of the stupid CUE system as standard equipment across the board judging by what so many have told me in the car business.

    • 0 avatar
      hubcap

      Exactly! A name change and the whole situation would be remedied!

  • avatar
    amca

    I have a theory: CT6 may appeal to SUV buyers thanks to its huge passenger compartment. My theory continues: it’s this kind of spread out space attracts people to SUVs. Passenger cars have gotten tighter and tighter over the years – even bruisers like the XTS are relatively narrow by historical standards of US luxury cars (heck, US cars in general). People have been recreating the traditional huge American car experience by buying SUVs. CT6 has the potential to offer a sedan that spacious again that’s not an SUV.

    Thinking about it, the US big three haven’t had a really spacious, wide car since they gave up RWD – going on 20 years at GM.

    I hope I”m right – I’m one of those old sticks in the mud who has never been interested in tall, tippy, heavy boxes on wheels.

    • 0 avatar
      bd2

      The 3 Series, C Class and A4 have all gotten larger each successive generation.

      The problem with the ATS and CTS is that the previous decision-makers at Cadillac made the incomprehensible blunder of developing the Alpha platform and bench-marking the E90 3 Series, not taking into considering that the successor to the E90 and the other competitors would grow.

      The ATS would have been competitive (but still not among the segment leaders) interior room-wise a generation ago.

      This was doubly problematic when 1G and 2G CTS owners (those priced out of the 3G CTS) who were used to having an entry-level sedan on the larger side were now offered the choice of something with far less room.

  • avatar
    28-Cars-Later

    “Cadillac is far more of an SUV brand than a car brand now.”

    I disagree with this because you base your idea on the fact the only thing which sells is the Escalade SUV and the SRX CUV. Escalade is the closest thing to a real Cadillac being sold and is built on a popular GM platforms, of course it should be successful. SRX sells due to leasing and consumer inability to afford said Escalade. if Cadillac had not screwed up every new offering from 2010 to now I’d be more inclined to agree with you, but they have in one manner or another.

    • 0 avatar
      RideHeight

      De facto truth is still truth.

      Really, when it comes to C/SUVs you can do stubborn like an Ozzie.

      Unrelated:

      Is WordPress not the Cadillac of comment engines?

  • avatar
    jerseydevil200

    I drive an XTS for work. I like it, its comfortable, easy to find a good driving position. The car is fast, tho the transmission sometimes has a difficult time finding the right gear.I The infotainment system is a little weird, it doesnt take long to figure out what to do. The Bose sound system as awesome.

    I don’t like the way it looks from the outside tho. Its kind of front heavy and bulbous. Its just oddly proportioned. The Chevy twin looks way better, but I have not been in in it, It might not be as comfortable, I don’t know. Hopefully there is something that would encourage you to spend more on the Caddy.

    I was in a new BMW 740 recently, the ride is a little stiffer, but other then that i was not particularly impressed especially since the BMW is like 40 large more. More snoot? Probably. Its owner was impressed with it, thats for sure.

  • avatar
    danio3834

    This car won’t turn Cadillac around by itself, but it’s an important product to fill a hole in their lineup.

  • avatar
    nickoo

    With the exception of the Escalade, Cadillac offers nothing that can’t be bought elsewhere that does it better for a much better value, same as all luxury cars except for the Model S which is truly unique for the moment.

    That leaves two types of people to buy Cadillacs and both of those segments are shrinking, those who just have to have a Cadillac for the image, and those who buy Cadillacs because they are brand loyal to Cadillac products.

    The majority of the world has moved on. When that happens, its time to cut the brand and also move on as a company.

    Call me crazy, but Cadillac has nothing that interests me. Cue is terrible and so are the current Cadillac styling cues. I’d rather be driving a non-premium car that interests me over a Cadillac. Something like the Expedition, Tundra, Passat, 300, or Genesis all appeal to me more than anything out of Cadillac at the moment and are all much much more value oriented than anything from Cadillac.

    • 0 avatar
      krhodes1

      I would say that the Yukon Denali does everything an Escalade can do for less money and about 1000% less tackiness.

      • 0 avatar
        bd2

        The previous generations of the Escalade were tacky (too much chrome and that whole “bling-y” look).

        The current Escalade looks more upscale – which is why it’s making inroads with $80k+ luxury SUV/CUV buyers.

        There is an inherent packaging/interior room issue with the ATS and CTS, nevertheless, Cadillac sells a lot more sedans in the mid-price segment than Audi, Lexus, Jag or Infiniti.

  • avatar
    Pch101

    “Isn’t the CT6 supposed to be a worthy high-end Cadillac?

    Then why does it have to be less expensive than a Hyundai Equus?”

    Hyundai has limited brand equity.

    Cadillac has negative brand equity.

    Little > Negative.

    • 0 avatar
      bd2

      Not really an apples to apples comparison.

      The CT6 is less expensive only in the turbo 4 and NA V6 trims.

      The Equus is only currently available with a V8, tho the next gen Genesis G90 will get a turbo V6.

  • avatar
    amca

    This low, low price sends one message: the Omega is cheap enough to build that the Buick Avenir looks highly feasible.

  • avatar
    wmba

    I suppose there is a reason for Cadillac cars to exist, but for the life of me I don’t know what it might be. SUVs sure, people buy them anyway and an ornate chrome snout appealing to the raw cowboy in us all is easy to rivet on.

    As for the CT6, its design began in 2012 when De Nysschen was first fitted for adult diapers, and before he ruined Infiniti’s naming scheme.

    Confronted with living in New York City and the teeming populace, go get ’em mentality and art scene, Johann had an epiphany. This led to the mind-blowing new Cadillac naming scheme and the inspired pick of CT6 for the already-designed new big Cadillac car.

    Since none of GM bureaucracy could think of anything better, de Nysschen was hailed as a latter day hero and allowed to claim for as many pumpkin spice lattes as he could fit onto his expense claim. Problem solved.

  • avatar
    Lorenzo

    Cadillac, and Lincoln, should stop chasing the younger demographic and go back to building cars with ease of entry/exit, good visibility, and comfortable seats for us old folks with money. Sure, our demographic dies off, but we’re being replaced continuously by young punks who thought they would stay young forever, but found out there was no stopping Father Time. With the boomers flooding that demographic, this should be the golden age for sensible cars that don’t need the latest and greatest every year.

  • avatar
    jthorner

    The beginning of the end of Cadillac happened symbolically when they ditched model names to chase alphabet soup. That move said “we are not Cadillac, we are a thin imitation of Mercedes and BMW”.

    Cadillac hasn’t only pursued this in their model names, but throughout the product lineup. Whatever it is to be quintessentially American, Cadillac should be it. Advertising how your car was tuned in Germany ???? WRONG!!!!

    Cadillac should be building and marketing vehicles which are proudly and uniquely American, for that is what resonates with their potential customers. Oddly enough, the Escalade has done just exactly that, by mistake :). It was a big mean looking truck that rap stars gravitated towards and made an object of desire. Cadillac’s one really profitable product is the step-sister of the rest of their line. It is dirt cheap to make because it is a Chevy Work Truck dressed up in a fancy tuxedo and selling for 3x-4x what the truck would go for.

    And did you notice? It is called an Escalade, but they are sneaking in a /ESV just to let us know the end is nigh.

    • 0 avatar
      bd2

      Eh, it’s not so much the naming scheme (remember, the 1st and 2nd gen CTS sedans sold pretty well as continues the SRX even in its dotage) but the packaging.

      American luxury buyers and esp. Cadillac buyers like their interior room.

      The Escalade provides plenty of it and for a good many, that’s not even enough – hence, the popularity of the larger ESV.

      The ATS and CTS have among the tightest, if not the tightest in the case of the ATS interior room for their respective segments.

      Despite being FWD and not nearly having the driving dynamics of the CTS, the XTS has continued to sell relatively well since it offers a good bit more room than the CTS.

      Also, people tend to forget that with the CTS and XTS – Cadillac sells far more luxury sedans in the mid-price segment than Audi, Lexus, Jaguar or Infiniti.

      Only Mercedes and BMW sell more.

  • avatar
    bd2

    It will be a start.

    The CT6 finally gets the price/packaging correct with the CT6 offering (SWB) flagship interior room but at a more palatable price-point (the turbo-4 model should appeal to current XTS owners who aren’t the type to care so much about performance/handling than interior room and luxury appointments).

    The problem with the ATS and CTS is that they got the price/packaging all wrong.

    While the 2 undercut the RWD German competition in price, it was not enough (putting aside the good lease deals offered by the Germans and now Lexus) as any sense of “value” was totally undercut by the ATS and CTS having the tightest rear seats.

    In terms of passenger room – the ATS was closer to the CLA and A3 as opposed to the C Class and A4, which made it not a good value.

    Sure, the ATS and CTS (esp. in V-form) had great performance/handling but that is on the low end on the priority scale for the majority of luxury buyers.

    The ATS and CTS replacements will rectify the price/packaging issue.

    As for being “less expensive than the Hyundai Equus” (soon to be Genesis G90) – that’s really only for the base turbo-4 and the NA V6.

    The turbo V6 is more expensive than the V8 Equus and will be even more expensive than the new turbo V6 trim for the Genesis G90; plus there will also be a V8 CT6 on the way.

    In addition, the CT6 is NOT Cadillac’s flagship sedan – there will be another sedan slotting on top of the CT6 which will be the S Class and 7 Series competitor.

    But while a re-jiggered, properly packaged new Cadillac sedan lineup will help, ultimately, Cadillac sales will continue to lag until they get a full crossover lineup (having just 1 is pathetic in this day and age).

  • avatar
    jcaesar

    The CTS platform is “old”. Time for Cadillac to get a new look. I’m tired of looking at them. If a 2003 CTS and a 2016 CTS were parked side by side, most people would be hard pressed to identify the newer model.

    I miss the 60’s-70’s when cars got a fresh look each year. How hard would it be for an automaker to change out the plastic front ends and tail lights once in a while? It couldn’t affect the bottom dollar that much. I remember the 90’s when the Riviera, Aurora, T-Bird, PT Cruiser, etc. came out…lots of sales/interest, then people stop buying them because they never change. The automakers are dropping the ball by not changing up the look of their cars once in a while to keep the public’s interest. I’m a big Caddy fan, but they all look a little too much alike and that look is “old”.


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