By on November 24, 2015

Audi Goodwill

Audi announced last week that owners of its A3 TDI model would be offered the same goodwill program available to Volkswagen TDI owners.

The program, which started Nov. 20, offers owners the same $500 prepaid Visa card that can be used anywhere and a $500 dealership gift card that can be used at Audi dealerships. Three years of roadside assistance also will be included in the goodwill program.

According to Audi’s diesel information site, accepting the goodwill package doesn’t preclude owners from suing Audi in the future.

The program appears to operate similarly to Volkswagen’s goodwill program.

Affected owners with Audi A3 TDI cars purchased before Nov. 8 will need to register their car via VIN number with Audi to receive their package. To activate their gift cards, owners will still need to go to an Audi dealership to have them activated there.

According to initial reports, roughly 120,000 diesel owners have registered their Volkswagen cars with the automaker to receive their goodwill package.

Audi is only making available its goodwill program to owners of A3 TDI cars. Cars equipped with Volkswagen’s 3-liter diesel engine, which include the Q5, Q7, A6, A7 and A8, that Audi admitted used unreported auxiliary emissions control devices to pass emissions tests are not eligible for the program.

“We are cooperating with authorities to investigate the issues affecting these TDI models,” the automaker said on its website.

Get the latest TTAC e-Newsletter!

14 Comments on “Audi Offers Its Own Goodwill Program To A3 TDI Owners...”

  • avatar

    Even as judgedin the slimebag/lack-of-ethos standards/context of the automotive industry, what VAG INTENTIONALLY & KNOWINGLY DID, boggles the mind.

    If they weren’t Germany’s equivalent to the U.S.’s GM, this scandal would/should have given them a big time dirt nap, as in lights out, lock the doors.

    • 0 avatar
      SCE to AUX

      @DW: It may still come to that, but many people believe that VW is viewed in Germany as too big to fail.

      I predict court-ordered limitations on damages so the company can remain solvent. The effect will be millions of disgruntled customers, and millions more who don’t trust VW. The lack of revenue will eventually cause VW to shrivel down to a fraction of its current self.

      • 0 avatar

        Totally “too big to fail,” which raises broader questions about excessive corporate consolidation and/or the overall role of government in business enterprises.

        That debate is best to be left on a different website.

    • 0 avatar

      Germany cannot let VW collapse for much the same reason as the US could not afford to allow GM to collapse. Too many jobs and too much tax revenue at stake.

  • avatar

    With $500 to spend at the Audi dealer, you should be able to get an oil change or a floor mat!

  • avatar

    So buyers of the entry level luxury Audi get the exact same package as a VW owner.

    clap – clap – clap – clap – clap

    VW is doing an incredible imitation of GM – minus the direct body count.

    • 0 avatar
      SCE to AUX

      And of course, the biggest difference: intent.

      GM and VW/Audi may both be tone deaf, but their recall issues are very different. GM faced different consequences than VW will because of its lack of intent to do harm.

      Using the moral equivalency of these situations that you continuously promote, an elderly driver whose car careens onto a crowded sidewalk should receive the same penalty as the Boston Marathon bomber. Awful outcomes do not always demand the same penalties.

      • 0 avatar


        GM, Toyota, Ford, Chrysler/RAM woes in the last decade have one common thread. Incompetence. They were incompetent.

        Takata and VW were willful. If the law looked at these things the same way then there would be criminal charges like “involuntary manslaughter” or “negligent homicide” or “third degree murder” (depending on the state you live in and their various laws).

        Criminal law in the United States has a very different moral equivalence for, “hey I have an idea lets go actively break the law,” versus, “well I got drunk and my gun went off because I was cleaning it loaded and I shot my best friend’s head off because I’m an idiot.”

        As others have pointed out, in agreement with my view, including those who could never remotely be identified as being in GMs camp at any point, VW’s decision making process and handling of this has been horrific every step of the way.

        There is definitely a comparison that can be made by a company in crisis whether that is their fault (Jack-In-The-Box killing their customers with e-coli) or not their fault (poisoned Tylenol), or exploding under inflated tires (Firestone). All three had the potential net impact of destroying a company and a brand. Jack-In-The-Box shut down their stores, admitted fault, paid the victims, made sweeping changes, and revamped their marketing and menu. Net result, a thriving fast food business. Tylenol was predicted by many to be a dead brand after the poisoning – not their fault AT ALL as it was some whack job tampering with pills on the shelves. Tylenol was stripped completely out of the market place, Tylenol went on an amazing brand campaign stating how critical trust was, how trust was broken (even though it wasn’t their fault) and they were committed to being a trusted pain relief product. Tylenol didn’t not just die, they thrived. Firestone got a public urination match with Ford over rolling over Ford Explorers, Ford blamed Firestone tires, Firestone blamed Ford because the pressure Ford recommended was out of spec for safe operations. Ford lost the PR battle, sales plummeted, they had to eat a ton of replacement tires, and ended up being bought by the Japanese. It took well over a decade to rehab their brand and how often do you see OEM Firestone tires these days?

        Your strawman simply loses all objectivity because, well, it’s GM, and GM is evil. That wasn’t the point, nor is it ever the point.

        When GM’s gross negligence at an institutional level was laid out for all to see, they admitted everything. GM could have said, “hey, old GM, we’re new GM, we don’t have to set up a victims fund.” They did on their own, accepted claims that included a driver who wrote a suicide note they were going to drive into a tree, and several claims from drivers who were drunk, impaired, driving dangerously, or a combination of. They expanded their recall to ridiculous levels, including the Camaro and the G8, which you’d have to be contort yourself into an impossible position to strike the key. The feds didn’t keep finding a new rock layer each week (unlike with VW) and GM sales weren’t impacted by the scandal – why – because they managed it right.

        • 0 avatar
          SCE to AUX


          I don’t disagree with anything you just said. Have I misconstrued your comments, or have you changed your viewpoint, or have I confused you with someone else?

    • 0 avatar

      I was thinking this. Being that Audi customers spend considerably more to have four rings on their cars, their compensation should be larger. Bump those two cards up to $750 each.

  • avatar

    Why do lessees get anything? I don’t follow leasing, but haven’t they already negotiated the back end of their deal at the higher residuals/resale value of the old days?

    I don’t see how lessees aren’t still whole already, unlike cash/finance buyers or dealers. Or is it just a PR thing to try and keep them in VWs?

    • 0 avatar

      Lessees were still lied to about “clean diesel technology,” which they didn’t get. It is an attempt to stave off folks from joining class action suits against VAG because hey, I got this $500/$500 deal.

  • avatar

    Avoiding all things TDI will provide more goodwill than VW/Audi can ever hope to achieve.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Art Vandelay: Yes, this intro is 5th gen Camaro long.
  • Lou_BC: USA’s debt-to-GDP ratio is 108.8 %. Canada is 87.16 %. Lowest: Hong Kong at 0.27% Worst: Japan at...
  • Art Vandelay: Wait, I can get a Ducati that doesn’t require a valve adjustent every other time I crank it up?
  • Art Vandelay: How will I listen to Van Halen? I’m not carrying around cassettes again and the radio is full of...
  • Lou_BC: @kjhkjlhkjhkljh kljhjkhjklhkjh – Do you live in an area with cold winters? Some of the V6...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber