Kia Prepping New Sports Car by 2020; Hyundai Isn't

Aaron Cole
by Aaron Cole
kia prepping new sports car by 2020 hyundai isn t

Kia’s chief in the U.K. says the automaker will have a new sports car by the end of the decade, Autocar is reporting. Hyundai probably won’t.

The two reports roughly detail a global business case the Korean is making for a small, lightweight sportscar that would be sold worldwide and further positioning for the brands.

According to Kia’s chief in the UK Paul Philpott, the car would be based on knowledge gleaned from the Stinger GT4 concept car.

According to the Autocar report, the architecture for Kia’s car would be all new and not based on any current Kia model.

In April, Kia America’s head of product planning Orth Hedrick told Drive that the automaker would be bringing a car similar to its GT concept into production soon. It could be based on the Genesis Coupe and sport a V-6 under the hood. If that’s true, the new sports car due by the end of the decade would likely be a smaller, two-door version similar to the Scion FR-S/Subaru BRZ/Toyota GT-86.

At the other side of the building, Hyundai UK chief Tony Whitehorn admitted to Autocar that another sports car wouldn’t likely be in that brand’s future: “Not many people make money out of sports cars. The sports car market is shrinking dramatically, and even firms with heritage and a great product are struggling. Aside from the Audi TT and Mazda MX-5, it is a tough place to be.”

So it sounds like Hyundai will be firmly planted in its sub-brand N, which will launch around 2017, for the next few years.

Join the conversation
4 of 16 comments
  • Noble713 Noble713 on Aug 06, 2015

    "Even the young, single guys that I knew over there with cars are driving Sonatas, in gray-scale colors, of course. " In early 2013 I was in the Osan/Suwon area south of Seoul and I saw plenty of young guys with Kia Forte Koups (no that's not a typo). Especially in red.

    • See 1 previous
    • Signal11 Signal11 on Aug 06, 2015

      @TMA1 When were you in Korea? My place in Seoul overlooks the Han river across from Yeouido Island. Whenever I step outside for a smoke break, at any given moment, there's something interesting or distinctive driving by. Other day, I spotted a R34 Skyline GTR. Not to mention the wall to wall Minis Coopers. View from my balcony: overlooking what's basically the main arterial road of Seoul, so I'd say I have a pretty good idea of what's around since all I do is look at cars when I'm out there. Korea also probably has the highest per capita number of car customization shops I've ever seen, inclusive of Southern California. I probably saw more 100K+ cars, including Ferraris, Lambos, Audi R8s, etc on a daily basis when I lived in Hannam-dong, too. In fact, one of the worst things about that apartment was all the assholes revving their V8s and V10s coming down the tunnel after turning off the main strip of Itaewon every 30 minutes or so on the weekends.

  • Spartan Spartan on Aug 08, 2015

    Kia K4 or K6 I'm guessing? I'm not sure how big of a hit it would be in their home market. I hardly ever see any Genesis Coupes in South Korea and I've lived here for a few years now.

  • MaintenanceCosts We need cheaper batteries. This is a difficult proposition at $50k base/$60k as tested but would be pretty compelling at $40k base/$50k as tested.
  • Scott ?Wonder what Toyota will be using when they enter the market?
  • Fred The bigger issue is what happens to the other systems as demand dwindles? Will thet convert or will they just just shut down?
  • Roger hopkins Why do they all have to be 4 door??? Why not a "cab & a half" and a bit longer box. This is just another station wagon of the 21st century. Maybe they should put fake woodgrain on the side lol...
  • Greg Add me to the list: 2017 Sorento EX AWD w/2.0 Turbo GDI 68K miles. Changed oil religiously with only synthetic. Checked oil level before a rare long road trip and Ievel was at least 2 quarts down. That was less than 6 months after the last oil change. I'm now adding a quart of oil every 1000 miles and checking every 500 miles because I read reports that the oil usage gets worse. Too bad, really like the 2023 Tuscon. But I have not seen Hyundai/Kia doing anything new in terms of engine development. Therefore, I have to suspect that I will ony become a victim of a fatally flawed engine development program if I were to a purchase another Kia/Hyundai.