Equinox Gives Oshawa Consolidated Line Extended Life

Mark Stevenson
by Mark Stevenson

GM Canada announced Wednesday it will make a small investment in Oshawa Assembly’s Consolidated Line thanks to increased demand of the Chevrolet Equinox.

“It’s a modest investment in terms of its size, but it increases the volume of stamping we do at CAMI to increase the run. (The increased stamping) will then boost Equinox production in Oshawa,” GM Canada’s VP of Corporate and Environmental Affairs David Paterson said in an interview with TTAC.

More body panels are stamped at CAMI than that plant’s assembly line can use, which required GM to utilize its “shuttle program” to transport excess Equinox bodies to Oshawa’s Consolidated Line for final assembly, according to GM.

The majority of the $12 million CAD investment will go to CAMI, though the detailed amount was not disclosed. Additional labor will not be needed to produce the additional Equinoxes.

While the success of an 11-year-old model (the Equinox went into its second generation as an enhanced refresh) is newsworthy, there is a larger issue at play.

“That investment has the effect of extending further the Consolidated Line until at least 2017,” said Paterson.

This is the fifth time the Consolidated Line’s death has been postponed in the last ten years, Paterson said. The Consolidated Line was most recently scheduled to shut down in 2016.

Speaking of the Consolidated Line, Paterson said: “It’s the gift that keeps on giving.”

However, the announcement still doesn’t ensure the long-term viability of the manufacturing facility.

Camaro production in Oshawa is scheduled to end this November, while next-generation Buick Regal production is rumored to move solely to Russelsheim, Germany in 2017.

While Cadillac currently produces the XTS in Oshawa, that nameplate will be discontinued at the end of its lifecycle in 2019. However, that best-before date doesn’t secure Oshawa until 2019. Production could be moved to Hamtramck or Fairfax as those assembly plants also build vehicles sharing the same platform, which are the Impala and LaCrosse. Should GM not opt to move production, but continue to sell the XTS in North America, the XTS could be the first Cadillac produced in China and imported to North America — but that’s a far reach.

GM announced they would make a $250 million CAD investment in CAMI for flexible manufacturing similar to Oshawa’s main flex line, seemingly securing the Equinox in Ingersoll, but no investments have been announced for continued production in Oshawa.

If manufacturing departs, GM looks to keep a significant presence in Oshawa for connected car R&D.

Former mayor of Oshawa, John Gray, has encouraged Canadians to boycott GM if jobs are lost. The future of Oshawa assembly activities won’t be announced until 2016 when the company starts labor talks with Unifor.

Mark Stevenson
Mark Stevenson

More by Mark Stevenson

Join the conversation
3 of 14 comments
  • Mikey Mikey on Aug 20, 2015

    @....pig_iron.....As a retired GM Canada guy, and a Canuck. I thought exactly the same thing.

  • Abitolder Abitolder on Aug 20, 2015

    Oh please, that last line about FORMER Mayor John Gray, he has not been mayor in this fine city for the last 2 terms, being soundly beaten by Mayor John Henry both times. Henry at least is trying to attract business and investment in the city, Gray just used city money to buy himself a Camaro to use for company business. Thank all he is gone.

  • Golden2husky Have to say he did an excellent job on the C7, especially considering the limited budget he was given. I am very happy with my purchase.
  • Marty The problem isn't range; it's lack of electricity in multi-unit building parking. All you need is level 1 - a standard 120v wall socket - and if you're plugged in 10 hours overnight you get 280 miles per week or more. That's enough for most folks but you can use public charging to supplement when needed. Installing conduit circuits and outlets is simple and cheap; no charge stations needed.
  • 2manyvettes Tadge was at the Corvette Corral at the Rolex 24 hour sports car race at the end of January 2023. During the Q&A after his remarks someone stood up and told him "I will never buy an electric Corvette." His response? "I will never sell you an electric Corvette." Take that Fwiw.
  • Socrates77 They're pinching pennies for the investors like always, greed has turned GM into a joke of an old corporate American greed.
  • Analoggrotto looking at this takes me right back to the year when “CD-ROM” first entered public lexicon