Apple Adds Former Chrysler VP for Car Project - or Not
Doug Betts, former senior vice president at Fiat Chrysler Automobiles in charge of quality, quietly began work at Apple this month, the Wall Street Journal is reporting.
Betts, who led the effort to turnaround Chrysler’s quality rankings beginning in 2009, left the car company last year one day after Consumer Reports ranked the car company near the bottom of its quality survey.
Betts’ LinkedIn page confirms the appointment at Apple, but the famously secret computer company won’t say whether he’s working on an automotive-related project — or perhaps, janitorial duty.
Betts would be one of the first known hires for the Cupertino, California-based software company with specific knowledge of automotive manufacturing.
Apple has hired hundreds of people to secretly work on an automotive-related initiative called “ Project Titan,” which Tesla CEO Elon Musk acknowledged in a May sales call. It’s unclear if the software and computer maker is building an autonomous car to join the ranks of Google and others, or if Apple is merely developing car-related systems for future use.
According to the Wall Street Journal, Apple has hired Swiss autonomous car engineer, Paul Frugal, and former Ford engineer Steve Zadesky to lead the project.