By on May 16, 2015

Porsche USA sales chart

Porsche broke its five-month-old U.S. sales record in April 2015 to the tune of an additional 518 vehicles.

Despite decreased car volume – five nameplates combined for a 15% passenger car loss, year-over-year – the Macan recorded its third month above 1000 units and set a record in its 12-month tenure with 1537 sales.

Porsche’s best seller, meanwhile, continues to be the Cayenne. Its 4% decrease, a modest 66-unit decline, was more than overcome by the Macan’s surge.

Porsche generated 0.36% of the U.S. auto industry’s April 2015 volume, up from 0.29% in April 2014.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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33 Comments on “This Is What Porsche Sold To Set A U.S. Sales Record In April 2015...”


  • avatar
    raph

    Nice bump in Boxter sales I see.

  • avatar
    runs_on_h8raide

    Everything is down but the Macan saves the day. Rejoice all you milfy soccer moms! All Porsche needs now is a compact CUV/SUV to round out the lineup. Call it the Porsche Crosster :)

    • 0 avatar
      Superdessucke

      You may be on to something here. I think if VW ever comes up with a competent small CUV, you’ll see Porsche badges on it not too long after it’s introduced.

      • 0 avatar
        CV Neuves

        Macan: badge engineered Audi Q5.

        • 0 avatar

          Even Porsche acknowledges that the Macan uses the Q5 suspension pretty much unchanged. I can’t blame them, the SQ5 I tested handled better than a vehicle with that much ground clearance has a right to maneuver. That said, they have different sheet metal and engines, so it isn’t quite badge engineering.

          I’d be interested to compare Audi Q5 buyers to those that opt for the Macan and hear what their reasons for buying what they bought were.

        • 0 avatar
          GiddyHitch

          @CVN


          Macan: badge engineered Audi Q5.”

          Incorrect. Something like 80% of the Macan is not shared with the Q5 including its PDK transmission (8spd ZF in the Q5) and its twin turbo 3.0L engine.

          @ Ronnie

          I just ordered an SQ5 though I desperately wanted to love the Macan based on looks alone. Unfortunately, the interior quality, low end torque, and interior space were all much better in the Audi, not to mention price. The Macan gets the nod for exterior design and performance options – adjustable air suspension, e-diff, sport exhaust, etc.

      • 0 avatar
        CJinSD

        If the Routan had caught on, there would now be a Porsche-badged Caravan.

    • 0 avatar
      multicam

      Hey, there’s nothing wrong with milfy soccer moms! Although they won’t rejoice; they’ll never see this chart and probably think 911 is either a phone number or a date. Which is understandable.

      • 0 avatar
        runs_on_h8raide

        lmao @multicam…so true. Hey, as long as they look good rolling up through the Starbucks drive through before picking up the kiddies….its all good!

  • avatar
    SELECTIVE_KNOWLEDGE_MAN

    It is no wonder Lamborghini, Maserati, et. al. are tempted by adding a crossover to their lineup. Bear in mind that the Macan bears both a high sticker price and average transaction price.

    Another great news story for Volkswagen AG.

    • 0 avatar
      JohnTaurus_3.0_AX4N

      Im not sure that all the articles about VW’s sagging US (and Brazil) sales and lack of compeditiveness in key market areas could be considered “great”, unless of course you view such news with a smile.

  • avatar
    badreligion702

    As much as a loathe the Macan and Cayenne, they make it possible for the 911 to still be around, and for the Cayman to exist, so they are a necessary evil.

    • 0 avatar
      indi500fan

      My Dentist’s wife has a Cayenne. That surely is their target demographic, way upscale soccer moms who for some reason don’t go with a BMW or Rover and wouldn’t be seen in a USA brand if their life depended on it.

    • 0 avatar
      See 7 up

      Until the time comes when it is just viewed as evil, and not really necessary. Maybe not soon, but there could be a time when nobody really remembers Porsche being anything other than a SUV maker that has a few sports cars, rather than the opposite.

  • avatar

    How come VW AG can get it right in the US, regarding, introducing desirable, CUV, SUV’s for Porsche but their VW brand in the US is pretty much absent from the US market when it comes to this vehicle category?

    • 0 avatar
      wsn

      Because their lack of reliability and over supply of pride could go well with a luxury brand such as Porsche, but not a low rent Chinese taxi brand such as VW.

  • avatar
    JohnTaurus_3.0_AX4N

    The difference in the narrative of this article vs. the Lincoln one the other day is amazing. Lincoln sales, minus the MKC, were “tumbling” at -8%, yet an even bigger fall of Porsche sales warrants no such wording. Quite the opposite, in fact, as the lead in proclains they are on track to break a sales record. The drop in non-Macan sales is glossed over, to focus on the positive aspect instead.

    • 0 avatar
      Big Al from Oz

      @JohnTaurus_3.0_AX4N,
      There are several reasons.

      The US has the world best aerospace industry, the best IT industry, the takeout industry.

      What the US specialised in was to create mass consumerism.

      The US has historically had a poor time grasping the prestige and luxury market.

      Even in fashion the most desirable brands come from the EU.

      The German’s have painted themselves as the world’s best at providing prestige and technically competent vehicles, that are very desirable.

      The Italians, French and even UK have managed to create globally attractive products. Identifiable anywhere in the world.

      Lincolns and Caddies are US only perceived brands of prestige.

      Even Jeep will have a hard time creating a globally prestigious vehicle. If Grand Cherokee’s are sold here cheaper than any other comparable vehicle, how does FCA expect to market a prestigious Jeep?

      FCA compete with the Koreans here on pricing and bling on all their vehicles. Fiat are priced higher than an equivalent Chrysler/Jeep here.

      Even your muscle cars are not prestigious. As great as the Mustang and Camaro are, they are not a German prestige performance vehicle and never will be.

      Why?

      Because they are marketed to the masses.

      Take any German brand of motor vehicle and it’s name is that of value and prestige.

      The German’s have done this very well, especially with motor vehicles or anything connected with engineering.

      • 0 avatar
        Dave W

        I think this is a thoughtful response to some question other then the one asked. Given similar numbers for 2 brands, one is given a positive spin, the other negative. What is the reason for having different narratives? What I get from your answer is that being more prestigious is reason enough to be given a more favorable treatment when judging the perception of value or quality. But I still don’t see how it justifies greater prestige means you include model X because that way overall sales are improving, yet for a less prestigious brand you take model X out to show the base numbers are falling.

        • 0 avatar
          Big Al from Oz

          @Dave W,
          I read his comment regarding Lincoln and what is holding up the Lincoln brand.

          I even consider this so for Cadillac.

          These brands in their home markets are not as successful as they could be.

          Why?

          I view Lincoln and Caddy as an attempt to mass market prestige.

          I also pointed out that the US is great at consumerism. But, consumerism is the middle class and lower.

          The upper end of our society has not really changed for centuries. They always had the means to exist.

          Whereas the workers and middle class have only had a century or so of the life we lead now.

          The German’s do have a mass consumer product they sell in their vehicles that doesn’t make one feel as it is really a mass consumer product.

          A Caddy or Lincoln doesn’t make one feel as unique as a owning a German brand.

          It’s all about marketing, branding and perception.

          The US is failing at this end of consumerism. Europeans’ seem to be able to more effectively market to the “rich”.

          • 0 avatar
            Big Al from Oz

            @Dave W,
            I should of added the Europeans have had centuries of experience providing to the upper crust of society. Whereas prior to the second stage of the industrial revolution, ie, 1880s on the US imported prestige from the Europeans.

            The US created a more egalitarian society, it was anyway.

            After this second stage the US expanded rapidly by the development of mass production and mass consumerism.

            The Chinese will encounter the exact same issues as the US regarding the creation of a very successful export market of prestige.

            So, in effect the biggest competitor for the US will be China in manufacturing, technology, finance, etc.

            The challenge for the US will be nothing like the Cold War.

            The US must produce and stay in front in all forms of technology, finance, agri, etc.

            If you look at the outcomes with FTA’s and the restrictions or ease of the US formulating successful FTAs with countries Asia a challenge.

            What I’m stating the US isn’t a great producer of prestige. Money, technology and money, yes.

          • 0 avatar
            Dave W

            “Lincoln sales, minus the MKC, were “tumbling” at -8%, yet an even bigger fall of Porsche sales warrants no such wording.The drop in non-Macan sales is glossed over, to focus on the positive aspect instead.”

            “I read his comment regarding Lincoln and what is holding up the Lincoln brand.”

            Got it. I read it as asking why skew the headline based on similar numbers. You read it as a reason to expound on why Lincoln in particular and US cars in general will never be seen as top tier.

            As it happens I agree with your reasoning. I also can’t think of any rational person who says that Lincoln is or could be a competitor of Porsche.

            But like John I wonder why when, Say General mills cereal sales up 2% overall but declining 8% when leaving out granola sales. Meanwhile Red Mill cereals sales have declined 8%, but if you add in the sales of their new muesli are up 2% overall. Somehow this shows one company is in decline, the other is going on to great things. There my be all kinds of externals to say which is in better shape long term, but based on these figures I can’t say if General Mills or Red Mill is in better shape.

          • 0 avatar
            STS_Endeavour

            “A Caddy or Lincoln doesn’t make one feel as unique as a owning a German brand.”

            I guess it all comes down to ones own experiences. Where I live, it’s virtually nothing to be in a German car at all. Since they’re the *it* cars, everybody wants them, and they’re practically everywhere. I can walk out of my office building and spot quite a few in the parking lot and on the streets. Audi, BMW, Mercedes Benz… Porsche is a bit rarer, I’ll admit. But I can repeat this on my home street, too. No shortage of German cars there either.

            If it’s a unique car you want, one not seen often on the streets, may I suggest a Lincoln or a Cadillac?

            On a side note, does it matter that they are the luxury cars or nerds, geeks, and the uncool? That they don’t have the German car swagger?

            I personally would have a Falcon XR8 over some stuffy German car, anyway.

  • avatar

    I’m surprised that the 911 outsells the Cayman and Boxster combined. Maybe Porsche’s core customer isn’t interested in an entry level sports car. Are those 911s the male equivalent to the Cayennes and Macans, vehicles that impress because of the brand and price?

    • 0 avatar
      Big Al from Oz

      @Ronnie,
      I’m not.

      If you look at the demographics of people who buy vehicles at this end of the market, what is their daily drivers?

      Even if you have affluence you still have kid’s, take friends out to a restaurant, etc.

      Porsche as a brand has a better ring to it than even BMW, Mercedes Benz, Audi, Lexus, Caddy, Lincoln, etc.

      The rich still need to eat, sleep and sh!t like the rest of us.

      What would you rather drive if you had the cash, a US or Japanese CUV or a Cayman? A Porsche Cayman at that? It has a “sporty and youthful” ring to it. The other brands sound like an old fart would buy one, maybe not the Audi or Bimmer to some extent.

      I do consider the best move by Porsche is the Cayenne. A 4.2 diesel V8 Cayenne for me is the ultimate family wagon. A small diesel with the grunt of a HD diesel, in a much smaller package, that can off road.

      • 0 avatar
        runs_on_h8raide

        “What would you rather drive if you had the cash, a US or Japanese CUV or a Cayman? A Porsche Cayman at that? It has a “sporty and youthful” ring to it. The other brands sound like an old fart would buy one, maybe not the Audi or Bimmer to some extent.”

        LOL!!! The Cadillac SportFart…the relentless pursuit of shit.

    • 0 avatar
      GiddyHitch

      On the West coast at least, 911s serve the same function as Corvettes in flyover country.

  • avatar
    Spike_in_Brisbane

    So …….. Station wagons rule !!!

  • avatar
    healthy skeptic

    Don’t overlook the 918 Spyder. I think it’s gonna come on big.

  • avatar
    Cobra427

    So, does the success of the Porsche Cayenne and the Macan SUVs signal impending doom for the types of cars that were actually responsible for Porsche becoming a luxury status brand? Just look at the numbers. Yes, indeed, Porsche as a carmaker could not survive on 1500 combined monthly car sales alone. Yet these cars, the 356s, 911s, 930s, 928s, 944s, Boxsters, and Caymans, along with a rich and successful racing history, are what made this brand aspirational.
    The continuing decline in Porsche’s sports car buyers, a sales trend which is also impacting the likes of Chevy, Mazda, Nissan, and Dodge(SRT), does not bode well for the future viability of these bespoke treasures. While parts and platform sharing have long been used by carmakers to make a viable business case for a sports car, declining sales volumes will seriously inhibit the creative and engineering budgets allotted to what is fast becoming a unprofitable niche vehicle.
    Sad will be the day when Porsche’s board decides that their next generation flagship car will be a badge-engineered
    version of an Audi or (horrors!) Volkswagen.

    • 0 avatar
      Pch101

      The 911 is now a halo car for the rest of the lineup, including the crossovers. The 911 itself should be profitable (because it is so costly), but it also creates value for the rest of the lineup, so its ongoing existence should be justified for some time to come.

  • avatar
    kurtamaxxguy

    Keep in mind most Auto Journalists are praising Porsche vehicles to verge of worship (particularly the Macan). With that kind of hype and 6 months wait to sold out status of some Porsches, and the addition of Porsche-owned racetracks in key cities, Porsche can pretty much do whatever it wants to with its customers.

  • avatar
    John

    Porsche is now a coovie company, with a sideline of sports cars.

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