By on February 27, 2015

2015 Nissan GT-R red profileFollowing a six-year period in which an average of only 55 GT-Rs were sold in America during the first month on the calendar, Nissan USA reported 101 GT-R sales in January 2015.

The GT-R’s 28% year-over-year increase hides a 110% improvement compared with January 2013 and a 405% improvement compared with January 2012, equal to an extra 81 sales.

This sudden January uptick comes after sales in 2014 jumped 16% to 1436 units, the third-highest-volume year in the GT-R’s seven-year history. 2014 was down 17%, or 294 units, from the pace Nissan set in the GT-R’s first year on the market, 2008.

Over the final five months of 2014, U.S. GT-R volume shot up 63%. December sales doubled to 156 units. August volume, at 208 units, was the best month for the GT-R since November 2008.

GT-R sales chatThe January improvement is therefore not out of the ordinary given the recent history of Nissan’s junior supercar. More importantly, it’s noteworthy because the car – frequently updated but never thoroughly reengineered with an all-new introduction since a different guy became Russian president – is soon going to crack the 10K barrier in U.S. sales. Through the end of January, 9397 GT-Rs were sold in America.

True, the GT-R has been helped along by consistent horsepower improvements, a boon to a car that takes speed as seriously as a minivan takes its responsibility to provide redundant cupholders. I’m told that Nissan USA employees were offered spectacular short-term lease deals, a factor which may have contributed to the recent spike.

But an automaker deserves credit when they sells their most expensive product in healthy numbers even as that product becomes firmly entrenched in old age. Nissan has managed to keep the GT-R sufficiently current in a market that always wants tomorrow’s car. Perhaps this says something about the degree to which the GT-R was futuristic when it arrived at the dawn of a recession.

While the GT-R continues to earn plaudits, one key high-end sports car continues to sell far more frequently. The Porsche 911, which is sold in a wide range of configurations, was up 33% to 1052 sales in January alone. For every GT-R sold by Nissan USA in 2014, Porsche sold more than seven 911s. Meanwhile, over the last four months, BMW USA reported 573 i8 sales to Nissan’s 519 GT-Rs. (Chevrolet reported 11,016 Corvette sales during that period, albeit with a much lower base price.)

On the other hand, the GT-R nearly outsold the Dodge Viper and Audi R8 combined in 2014. The fact that a $101,000+ Nissan was outselling anything at all in its seventh year is a testament to the GT-R’s appeal.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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19 Comments on “Nissan GT-R Approaches 10,000 U.S. Sales After Best-Ever January...”

  • avatar
    John R


  • avatar

    “Nissan’s junior supercar.”

    Hey, it’s a regular supercar. And it’s Nissan’s only supercar, so it can’t be junior. Have they produced any other supercar besides that blue one in the 90s which was limited to 500 sales or something? (Can’t recall what that was called.)

    • 0 avatar
      Timothy Cain

      I’m simply of the opinion that in this era, $200K is the minimum barrier for supercars. As capable as many of those cars the GT-R may be, but a line of demarcation must be drawn. $200K is my line.

      • 0 avatar

        You have no common sense evening comes to vehicle prices – period.

        Every vehicle you test is some weird unicorn tears & bull seven trim package, with a Novak Scotia +20% markup.

        I’m eagerly awaiting your $43,999.99 CAD Scion FR-S “Blackout” Canadian only road test.

        By the way, a C7 Corvette Stingray can hang with some “super cars” and costs 70k USD.

      • 0 avatar

        I’m sorry whaaaaat?!

        The Gallardo is $181k.
        The DB9 is $188k.
        The R8 V10 is $160k.
        The 911 GT3 is $144k.

        You cannot arbitrarily determine that PRICE is what makes a supercar. Not performance or merit.

        This is the same kind of thing as someone who’d claim a wine cannot be excellent if it’s less then $300 a bottle. Or shoes cannot be nice if they are not $500+. It’s just a very feeble argument.

        • 0 avatar

          Yes he can so arbitrarily set definitions.

          Tim, just make sure to get your $36,999.99 CAD Toyota Yaris Limited review published today because I’m eager to read it ASAP.

          • 0 avatar
            Timothy Cain

            Are you under the impression that I choose the cars I get to review? Manufacturers send every auto writer on the east coast of Canada the exact same specimens, and we – a very few – simply rotate through them until they head back to Ontario. It’s far from uncommon for manufacturers to present auto writers with the cars that show off all their tech. But lower-trim cars are certainly not rare in our east coast press fleet, either. In the last year, my reviews of the Camry, GTI, Golf, C-Class, Macan, Camry Hybrid, Fiesta, Sonata, Outback, Traverse, CLA, CT200h, Silverado HD, Fiesta again, Genesis, Tundra, Mazda 3, Impreza, Civic, Legacy, MKZ (and next week’s Mustang V6) were not of top-spec examples, not even remotely in many of those cases. Not that I would have had a choice in the matter. In this locale, we don’t have an opportunity to ask for the press cars we want. We don’t even have the opportunity to schedule them for when we want them.

        • 0 avatar
          Timothy Cain

          I wouldn’t say, and didn’t say, that $200K automatically makes a vehicle a supercar. The new Bentley SUV won’t be a supercar, for example. But as we begin to routinely see the introduction of cars with prices far in excess of $500K, we begin to require words like hypercar and exoticar. Meanwhile, as we begin to regularly see outrageous performance from semi-affordable cars – a basic Corvette for example, or a Charger Hellcat – it could be too easy to throw the word supercar around all willy nilly. By which point, we can admit we’ve clearly devolved into semantics. I would willingly say the GT-R has undeniable levels of supercar performance, just as a Charger Hellcat possesses supercar levels of straight-line performance. But I want more “special” from my true blue supercars, just as I want the bottle into which $300 wine is poured to be special, not just the taste of the wine itself.

          • 0 avatar

            Supercars to my mind must be good at track things, meaning fast at corners and straight line performance. Charger Hellcats don’t qualify, they can’t do corners. New Corvettes can, and if sufficiently fast enough they could be called a supercar.

    • 0 avatar
      juicy sushi

      I think there were 3 R390 GT1, not 500. There may only have been one produced. The Toyota TS020 equivalent supposedly had a street version, but I don’t think it ever saw the light of day.

  • avatar

    Too much tech for me, but then I like Lotus so what do I know.

  • avatar

    Didn’t they have a lease special in January on the GTR? I seem to recall something about a $900 or so deal when I was looking at Frontiers. That alone would explain the extra sales. We are only talking about 47 extra cars.

  • avatar

    The GT-R is a full-blown supercar. There is nothing “junior” about a car that outruns Lamborghinis.

    That said, it does not appeal to me at all. As a semi-affordable nutty trim level of a RWD near-luxury car, the R32-33-34 GT-Rs were awesome.

    As a standalone supercar, it looks too large and too plain. No signature except for the trademark taillamps. Its engine has the same configuration and sound as Nissan’s family cars. It’s a tool for going fast and doesn’t really make a statement. A supercar buyer likely wants to make some sort of visual and auditory impact on his world; the GT-R delivers g-forces which is neither.

  • avatar

    I’m shocked that folks love these so much. I drove one at a track day and cama away thoroughly unimpressed. The driving position and overall experience is like a very fast and grippy Altima V6. Aside from the big tach, there is nothing sporty about the way the car looks or sounds from the interior. And you can only begin to tap into its wealth of talent on the track. The success of this GT-R bewilders me. The previous gens were more luxurious and also looked and sounded way better for less money. Yes this has 500+ HP and can spank anything on a track, but so can an old built EVO. I just don’t get it.

  • avatar

    I’m very tempted to sever ties with Porsche after driving the GT-R on more than several occasions. I love the 911 but considering the amount of time mine is at the service department- it becomes frustrating and keeps you wondering what’s going to fail next. Earlier model Turbo and late model without didn’t change a thing in terms of reliability. Damn I hate feeling this way about my beloved car…

  • avatar

    I can’t have one because of price. I really don’t know if I’d rather have one of these, a ‘vette, a porker, or something Italian. It would be fun to have to figure it out, until then I’m glad there’s so much variety out there.

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