Vellum Venom Vignette: The Brazil Vacation, Part I

Sajeev Mehta
by Sajeev Mehta
vellum venom vignette the brazil vacation part i

This was my first vacation in, like, ever. And it was supposed to be a break from cars. No driving, wrenching, writing, photographing! Stop looking at that Ford Versailles, don’t take a photo of that Renault, because car design is no vacation in such a beautiful place…right?

And then “my” Ford Ranger found me in Leblon. Oh, for the love of why did I walk down this street I can’t believe that stupid truck followed me from…

Let’s do this thing. Let’s see how vehicles are made for different needs, tastes, etc. in different countries.

To wit, here’s a shot of the USA Ranger last seen in 2011. Disregard my modest trim/wheel/grille modifications from other (less-beancounted) Rangers, because the USA and South American Ford Ranger are strikingly similar.

And the differences are where we learn something. Hopefully, considering the backlash to the last Camry analysis.

2009 was the last year for this Ranger body in South America, and it sported unique emblems, bumpers, side view mirrors, door handles, wheels, roll bar/bed liner/cover (seen on all light-duty trucks in Rio) and these trick one-piece headlights.

I had my eye on them via forum searching years ago, but in person? One piece headlights are great, making the Ranger somewhat better crafted.

But the black plastic on large swaths of non-functional lighting surfaces? That’s one of my guilty pleasures. It’s a big deal in the automotive aftermarket, selling the same assembly with almost no chrome. When done right, like here, the deletion of superfluous chrome looks properly macho…yet upmarket.

I hope I’m forgiven for losing my shit when I saw the Brazilian Ranger, as their headlights tie in the charcoal/black elements of mine. Then it’ll highlight the chrome as accents…not as melodies.

The roll bar toughens up the look, not to mention Rangers are kinda large by Rio standards. Considering trucks are often used for real tasks in places where someone can’t afford a $60,000+ Cowboy Cadillac to park at Starbucks, the roll bar is a great design for loading stuff without roof damage.

Rear tail lights look much like this Ranger’s USA counterpart, but smoked black instead of bright red.

Red is better: it reminds us which end of the vehicle we’re lookin’ at.

Like the roll bar and steel wheels (that look similar to 2002+ Explorer wheels), the South American Ford Ranger has a tougher bumper with less plastic topping. The area reserved for a hitch is exposed metal with (possibly) more real estate. It’s a smart move considering the Ranger’s purpose in life. Ditto the lack of plastic trim behind the wheels.

Speaking of purpose, the tailgate is significantly different. It’s a fine example of form following function. Note the outward bend of the tailgate to accommodate a larger rear handle, and note the extensive plastic protection trim.

Finally, see how the bed’s upper crease stops 1″-ish deep into the tailgate? This allows a design element to “smear” over to a different visual space. On the cheap: the same bed is used, ‘natch.

No smearing in the USA. USA! USA! USA!

Function following form: the crease logically goes across the tailgate. Which means the negative space for your fingers to slide into the handle is smaller. So you can scratch your nice little truck if you wear jewelery befitting a truck that’s more mondo-super-badass. Like that $60,000+ Cowboy Cadillac parked at a Starbucks.

Not a good idea, but it looks better. Speaking of:

I’m sad I couldn’t get a live shot of the Ranger crew cab. All the pretty girls in Rio would be soooooo impressed with it vis-à-vis this Vellum Venom Vignette.

How could they not?

Ditto the 2010 South American Ford Ranger: basically the same platform (right down to the dashboard and glass-to-body ratio) with a macho, overcompensating look that’s all the rage in modern truck design.

Considering the USA Ranger must die in 2011, there was no need to import this “look” here. Too bad about that, especially the cute little crew cab that most Americans couldn’t fit in!

And I saw the Global Ranger, which looks like an overwrought yacht. Too mid-sized for America and Super Duty sized for narrow Rio streets, it’s better suited as a Global F-150. Not a bad thing for the world, just bad for the honest-to-God compact pickup genre.

Thanks for reading, I hope you have a lovely week!

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2 of 23 comments
  • Banger Banger on Jan 16, 2015

    Fun piece, Sajeev. I admit I, too, lusted lustily after the single-piece Brazilian Ranger headlights. Hella expensive trying to get them into the states, though, and if your state is an inspection state, good luck passing inspection. Now that my Ranger has been sold, this is no longer a source of great consternation in my mind.

  • -Nate -Nate on Jan 21, 2015

    Very nice truck and a good write up . I too always look for odd ball vehicles when on vacation , I found Moto Junk Yards in Jamaica , Vintage Cars when I lived in Guatemala etc. -Nate

  • Bob65688581 Small by American standards, this car is just right for Europe, and probably China, although I don't really know, there. Upscale small cars don't exist in the US because Americans associate size and luxury, so it will have a tough time in the States... but again Europe is used to such cars. Audi has been making "small, upscale" since forever. As usual, Americans will miss an opportunity. I'll buy one, though!Contrary to your text, the EX30 has nothing whatsoever to do with the XC40 or C40, being built on a dedicated chassis.
  • Tassos Chinese owned Vollvo-Geely must have the best PR department of all automakers. A TINY maker with only 0.5-0.8% market share in the US, it is in the news every day.I have lost count how many different models Volvo has, and it is shocking how FEW of each miserable one it sells in the US market.Approximately, it sells as many units (TOTAL) as is the total number of loser models it offers.
  • ToolGuy Seems pretty reasonable to me. (Sorry)
  • Luke42 When I moved from Virginia to Illinois, the lack of vehicle safety inspections was a big deal to me. I thought it would be a big change.However, nobody drives around in an unsafe car when they have the money to get their car fixed and driving safely.Also, Virginia's inspection regimine only meant that a car was safe to drive one day a year.Having lived with and without automotive safety inspections, my confusion is that they don't really matter that much.What does matter is preventing poverty in your state, and Illinois' generally pro-union political climate does more for automotive safety (by ensuring fair wages for tradespeople) than ticketing poor people for not having enough money to maintain their cars.
  • ToolGuy When you are pulled over for speeding, whether you are given a ticket or not should depend on how attractive you are.Source: My sister 😉