Vellum Venom Vignette: The Brazil Vacation, Part I

Sajeev Mehta
by Sajeev Mehta

This was my first vacation in, like, ever. And it was supposed to be a break from cars. No driving, wrenching, writing, photographing! Stop looking at that Ford Versailles, don’t take a photo of that Renault, because car design is no vacation in such a beautiful place…right?

And then “my” Ford Ranger found me in Leblon. Oh, for the love of why did I walk down this street I can’t believe that stupid truck followed me from…

Let’s do this thing. Let’s see how vehicles are made for different needs, tastes, etc. in different countries.

To wit, here’s a shot of the USA Ranger last seen in 2011. Disregard my modest trim/wheel/grille modifications from other (less-beancounted) Rangers, because the USA and South American Ford Ranger are strikingly similar.

And the differences are where we learn something. Hopefully, considering the backlash to the last Camry analysis.

2009 was the last year for this Ranger body in South America, and it sported unique emblems, bumpers, side view mirrors, door handles, wheels, roll bar/bed liner/cover (seen on all light-duty trucks in Rio) and these trick one-piece headlights.

I had my eye on them via forum searching years ago, but in person? One piece headlights are great, making the Ranger somewhat better crafted.

But the black plastic on large swaths of non-functional lighting surfaces? That’s one of my guilty pleasures. It’s a big deal in the automotive aftermarket, selling the same assembly with almost no chrome. When done right, like here, the deletion of superfluous chrome looks properly macho…yet upmarket.

I hope I’m forgiven for losing my shit when I saw the Brazilian Ranger, as their headlights tie in the charcoal/black elements of mine. Then it’ll highlight the chrome as accents…not as melodies.

The roll bar toughens up the look, not to mention Rangers are kinda large by Rio standards. Considering trucks are often used for real tasks in places where someone can’t afford a $60,000+ Cowboy Cadillac to park at Starbucks, the roll bar is a great design for loading stuff without roof damage.

Rear tail lights look much like this Ranger’s USA counterpart, but smoked black instead of bright red.

Red is better: it reminds us which end of the vehicle we’re lookin’ at.

Like the roll bar and steel wheels (that look similar to 2002+ Explorer wheels), the South American Ford Ranger has a tougher bumper with less plastic topping. The area reserved for a hitch is exposed metal with (possibly) more real estate. It’s a smart move considering the Ranger’s purpose in life. Ditto the lack of plastic trim behind the wheels.

Speaking of purpose, the tailgate is significantly different. It’s a fine example of form following function. Note the outward bend of the tailgate to accommodate a larger rear handle, and note the extensive plastic protection trim.

Finally, see how the bed’s upper crease stops 1″-ish deep into the tailgate? This allows a design element to “smear” over to a different visual space. On the cheap: the same bed is used, ‘natch.

No smearing in the USA. USA! USA! USA!

Function following form: the crease logically goes across the tailgate. Which means the negative space for your fingers to slide into the handle is smaller. So you can scratch your nice little truck if you wear jewelery befitting a truck that’s more mondo-super-badass. Like that $60,000+ Cowboy Cadillac parked at a Starbucks.

Not a good idea, but it looks better. Speaking of:

I’m sad I couldn’t get a live shot of the Ranger crew cab. All the pretty girls in Rio would be soooooo impressed with it vis-à-vis this Vellum Venom Vignette.

How could they not?

Ditto the 2010 South American Ford Ranger: basically the same platform (right down to the dashboard and glass-to-body ratio) with a macho, overcompensating look that’s all the rage in modern truck design.

Considering the USA Ranger must die in 2011, there was no need to import this “look” here. Too bad about that, especially the cute little crew cab that most Americans couldn’t fit in!

And I saw the Global Ranger, which looks like an overwrought yacht. Too mid-sized for America and Super Duty sized for narrow Rio streets, it’s better suited as a Global F-150. Not a bad thing for the world, just bad for the honest-to-God compact pickup genre.

Thanks for reading, I hope you have a lovely week!

Sajeev Mehta
Sajeev Mehta

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2 of 23 comments
  • Banger Banger on Jan 16, 2015

    Fun piece, Sajeev. I admit I, too, lusted lustily after the single-piece Brazilian Ranger headlights. Hella expensive trying to get them into the states, though, and if your state is an inspection state, good luck passing inspection. Now that my Ranger has been sold, this is no longer a source of great consternation in my mind.

  • -Nate -Nate on Jan 21, 2015

    Very nice truck and a good write up . I too always look for odd ball vehicles when on vacation , I found Moto Junk Yards in Jamaica , Vintage Cars when I lived in Guatemala etc. -Nate

  • Calrson Fan Jeff - Agree with what you said. I think currently an EV pick-up could work in a commercial/fleet application. As someone on this site stated, w/current tech. battery vehicles just do not scale well. EBFlex - No one wanted to hate the Cyber Truck more than me but I can't ignore all the new technology and innovative thinking that went into it. There is a lot I like about it. GM, Ford & Ram should incorporate some it's design cues into their ICE trucks.
  • Michael S6 Very confusing if the move is permanent or temporary.
  • Jrhurren Worked in Detroit 18 years, live 20 minutes away. Ren Cen is a gem, but a very terrible design inside. I’m surprised GM stuck it out as long as they did there.
  • Carson D I thought that this was going to be a comparison of BFGoodrich's different truck tires.
  • Tassos Jong-iL North Korea is saving pokemon cards and amibos to buy GM in 10 years, we hope.