Toyota Increasing Mirai Production To Meet Strengthening Demand

Cameron Aubernon
by Cameron Aubernon
toyota increasing mirai production to meet strengthening demand

Its looks leave the B&B cold, and is powered by a fuel whose infrastructure leaves a lot to be desired. So, how popular could the Toyota Mirai possibly be? Better than you’d expect.

Nikkei Asian Review reports Toyota will be investing ¥20 billion ($165 million USD) to triple local production in order to meet corporate and public-sector demand, which is likely to exceed the 700 units currently planned for assembly by the FCV’s showroom debut December 15.

The investment will allow for increased fuel stack and hydrogen tank production at its main factory in Toyota City, with upgrades planned at a nearby facility where final assembly of the Mirai is conducted. In turn, the move could spur on related investments in infrastructure and other products by interested companies.

Toyota expects to sell 400 Mirais in its home market by the end of 2015, with 3,000-plus moved in the United States by the same period in 2017, and around 50 to 100 in Europe in 2016. Exports to the U.S. and Europe are set to begin next summer.

Join the conversation
12 of 91 comments
  • Hummer Hummer on Dec 09, 2014

    Everyone talks about how it looks, all I'm seeing is a slightly altered Corolla. Granted a Corolla isn't anything to look at, but you don't hear all this on the Corolla threads. Not that I support this mess, as there is yet to be offered a sensible way to mass produce H2

    • See 3 previous
    • Wmba Wmba on Dec 09, 2014

      @ JPWhite: Are you saying, with no logic that I can discern, but feel free to enlighten me, that this vehicle looks the way it does because it is a fuel cell vehicle? Time to adjust your specs, sir. A more ridiculous observation would be hard to make. Advanced engineering, based on the shaky premise in this case of blue-sky dreaming about a hydrogen economy, does not require that the builder vomit mis-shapen nightmares on the landscape to prove it's all new.

  • Art  Vandelay Art Vandelay on Dec 09, 2014

    Sooo...can we label this a "fleet queen" now?

  • FormerFF FormerFF on Dec 09, 2014

    The whole issue with hydrogen fueled cars is not the "cars" part, it's the "hydrogen" part. I have zero doubt that Toyota and others can make viable hydrogen fuel cell cars that drive quite nicely. They may even be able to make them at a competitive price someday. The problem is that as of the present, there are two ways to produce hydrogen, and both require vast quantities of energy, either electricity or natural gas, than can be more efficiently used in their original forms. If there's any research that needs to be done, it's by the energy producers, not by the carmakers. There is already an enormous commercial market for hydrogen, as it is used to produce ammonia. If there were some obvious less resource intensive means for producing hydrogen, I suspect it would be in use.

  • Eyeflyistheeye Eyeflyistheeye on Dec 10, 2014

    I must be the only person who loves the way this thing looks and would be the first to buy a Camry or Prius if it looked exactly like a Mirai.

    • See 2 previous
    • Petezeiss Petezeiss on Dec 10, 2014

      I actually really like the s1de view, particularly the restraint with the beltline's not rising into the obligatory estrous rump of almost everything else. And the D-pillar is............... Nah, screw this. It's uglier than Pelosi's soul.