Opel Cascada May Become Buick Velite If Trademark Is Approved

Cameron Aubernon
by Cameron Aubernon

When the Opel Cascada hits U.S. showrooms in 2015 as a Buick, it may leave its name at home, as well.

GM Authority reports General Motors recently filed a fifth extension with the United States Patent & Trademark Office for the trademark Velite, with the intent to use it for “motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof.”

The trademark had been in use as far back as 2004, when Buick unveiled its Velite convertible concept at that year’s New York Auto Show. Then, it was based upon GM’s Zeta platform, and had a 400-horsepower twin-turbo 3.6-liter V6 paired with a six-speed auto.

Presently, the original application — filed in 2011 — is still not fully approved by the agency, waiting for the automaker to submit its Statement of Use document confirming the trademark will be used on a real-world vehicle.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • Buickman Buickman on Dec 01, 2014

    a G6 in disguise. these flakes don't know a Buick from a lawn tractor.

  • Panzerfaust Panzerfaust on Dec 01, 2014

    I think this will fit into the one niche market that neither GM, Ford or Chrysler has tapped in years; supplying cars for old farts to give to their trophy wives-maybe even trade in that wonderful 2003 Thunderbird that he gave her for their anniversary.

  • Lie2me Lie2me on Dec 01, 2014

    It would look nice in the garage setting next to your Enclave

  • Eyeflyistheeye Eyeflyistheeye on Dec 02, 2014

    I went to the Buick stand at the LA Auto Show and they had a pimp-edition Lacrosse with purple interior and exterior. When I asked the Buick rep if I could get it from the factory like that, she nodded and was actually happy that one of the "younger people" they wanted to attract stopped by. On the other hand, why has nobody at General Malaise thought about Skyhawk and Skylark? It's too small to be a Riviera and the G8 should have become the Electra.