Opel Cascada May Become Buick Velite If Trademark Is Approved
When the Opel Cascada hits U.S. showrooms in 2015 as a Buick, it may leave its name at home, as well.
GM Authority reports General Motors recently filed a fifth extension with the United States Patent & Trademark Office for the trademark Velite, with the intent to use it for “motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof.”
The trademark had been in use as far back as 2004, when Buick unveiled its Velite convertible concept at that year’s New York Auto Show. Then, it was based upon GM’s Zeta platform, and had a 400-horsepower twin-turbo 3.6-liter V6 paired with a six-speed auto.
Presently, the original application — filed in 2011 — is still not fully approved by the agency, waiting for the automaker to submit its Statement of Use document confirming the trademark will be used on a real-world vehicle.
Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.
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