Acura May Unleash New Integra As Early As 2017
The last time one could buy an Acura Integra/RSX new off the showroom floor was in the mid-2000s. That time could come again soon to help the upcoming NSX, and the brand overall.
Car & Driver reports Acura’s chief designer, Dave Marek, said a performance brand such as his employer “needs a flagship and… an accessible sport car. Not a sports car, but a sport car.” While the flagship — the NSX — is set to leave Ohio beginning next year, the reincarnated Integra/RSX would likely begin its return to the showroom floor in 2017 at the earliest.
Though Marek couldn’t be more specific regarding the supporting actor, he did acknowledge that Honda went the wrong way in making Acura too upscale, not at all helped by the Great Recession that turned what would have been the next NSX into a non-homologated Super GT combatant.
Meanwhile, Acura will debut a refreshed ILX next week at the 2014 Los Angeles Auto Show, which he says is a harbinger of things to come:
There are changes coming, and then there are more changes coming. It’s not what our direction is going to be, but it’s a step in that direction. There are lots of resources and activity going into making Acura back into what it was.