Nielsen: Baby Boomer Men Greatest Generation Of Connected-Car Users

by Cameron Aubernon

Published: October 13th, 2014

nielsen baby boomer men greatest generation of connected car users

Nielsen, who are better known for its television ratings system than much else, recently published a report narrowing down who exactly goes for connected-vehicle technology the most.

Short answer: Men 55 and over, college degree in one hand, $100,000 in the other.

Breaking it down further, men comprised the majority of all connected-vehicle users at 58 percent, with 42 percent over the age of 55, 62 percent in possession of a college degree, and 37 percent making over $100,000 annually.

As for how all users end up in a connected vehicle, Nielsen says safety is the biggest factor, with 79 percent believing the vehicle’s technology will keep them safe on the road. Crash notifications, Internet-enabled navigation and safety alerts were at the top of the users’ list when shopping for a new vehicle.

The entertainment side of the infotainment divide also had its day in the sun, with 36 percent of users streaming audio into their car on a regular basis, 26 percent going online, and 21 percent downloading media while riding the real superhighway.

Finally, 84 percent of women who own a connected vehicle consider having their vehicle act as a Wi-Fi hot spot is important to their needs, over 74 percent of men.

#ConnectedVehicles #Demographics #Nielsen #Reports

Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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2 of 94 comments

Jetcal1 on Oct 13, 2014

Okay, I'll bite. I'm 53 and am fortune to meet the demographic as a family. I selected the Nav on my ST because.... I can't read my Garmin anymore and the screen is bigger, and voice command allows me to not take my eyes off the road. Sucks to get old.

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95_SC on Oct 14, 2014

I can't wait for self driving so I can knock back a couple of old fashions onb the way to work in the morning!

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