Tesla Diffusing Demand For Model X Prior To Showroom Debut

Cameron Aubernon
by Cameron Aubernon
tesla diffusing demand for model x prior to showroom debut

Interested in a Model X? Then you may be better off waiting until the EV SUV actually arrives next year before turning up in a Tesla showroom, or you may end up going home in a Model S instead.

Autoblog Green reports CEO Elon Musk informed participants in Tesla’s Q2 2014 earnings call that the automaker is actively steering customer demand away from the upcoming X, going so far as to convince showroom visitors who want to put their name on a (non-existent) wait list for the SUV to buy the S.

The “anti-sell” tactics are a part of Tesla’s strategy to create at-will demand for the X, citing complaints from Chinese customers who were “upset about waiting too long” before taking delivery of their electric sedans. Musk just doesn’t want U.S. consumers to begin forming iPhone-esque lines for the next big thing from his company. Not yet, anyway.

Join the conversation
  • I just want to drive it. I have an idea what to expect from it. I also want to see how they handle those gull-wing doors in low garages.

  • Corey Lewis Corey Lewis on Aug 06, 2014

    It looks like a vampire bat at the front. The gullwing doors help to further this notion.

  • 05lgt 05lgt on Aug 06, 2014

    It looks like an exhibition of Macklemores style: MONEY! I would first need to triple my income, as step two would be a significantly bigger house.