This Is Not The Hyundai Crossover You Are Looking For

by Derek Kreindler

Published: August 12th, 2014

this is not the hyundai crossover you are looking for

Here’s an interesting study in how two markets, with a similar affinity for small crossovers, will get wildly different products.

Hyundai is planning on launching a new small crossover in America, one that will reportedly be akin to the Nissan Juke: small, targeted at Millennial buyers and, ahem, distinctively styled.

The ix25, shown above at Carnewschina, is probably not it. Hyundai has shown a concept of the ix25 before, but this version will reportedly be for the Chinese market only. Built in China and based on the Kia Soul platform (look hard and the resemblance is obvious), the ix25 is designed to compete with the Ford Ecosport and other B-segment crossovers.

Offering the ix25 and the North American Juke-fighter would probably result in overcrowding in Hyundai showrooms, not to mention, fierce competition for finite marketing dollars. But it’s a nice looking vehicle that would be a solid competitor to the Honda HR-V and Chevrolet Trax, if nothing else.

#China #Crossover #Cuv #Hyundai #HyundaiIx25 #Sales

Derek Kreindler

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2 of 8 comments

Bkmurph on Aug 12, 2014

Reminds me a bit of the Saab 9-4X, except (obviously) smaller, lighter, etc.

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Andrewa on Aug 13, 2014

I own a J2 and its more reliable and breaks less often after 400 000KM than my similar mileage Mercedes 280 s class!

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