This Is Not The Hyundai Crossover You Are Looking For

Derek Kreindler
by Derek Kreindler

Here’s an interesting study in how two markets, with a similar affinity for small crossovers, will get wildly different products.

Hyundai is planning on launching a new small crossover in America, one that will reportedly be akin to the Nissan Juke: small, targeted at Millennial buyers and, ahem, distinctively styled.

The ix25, shown above at Carnewschina, is probably not it. Hyundai has shown a concept of the ix25 before, but this version will reportedly be for the Chinese market only. Built in China and based on the Kia Soul platform (look hard and the resemblance is obvious), the ix25 is designed to compete with the Ford Ecosport and other B-segment crossovers.

Offering the ix25 and the North American Juke-fighter would probably result in overcrowding in Hyundai showrooms, not to mention, fierce competition for finite marketing dollars. But it’s a nice looking vehicle that would be a solid competitor to the Honda HR-V and Chevrolet Trax, if nothing else.



Derek Kreindler
Derek Kreindler

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  • Bkmurph Bkmurph on Aug 12, 2014

    Reminds me a bit of the Saab 9-4X, except (obviously) smaller, lighter, etc.

  • Andrewa Andrewa on Aug 13, 2014

    I own a J2 and its more reliable and breaks less often after 400 000KM than my similar mileage Mercedes 280 s class!

  • Geozinger Put in the veggie garden (Western Michigan, we still can get frost this late in the year) finished the remainder of the landscaping updates and hand washed both my beater Pontiac and the Town and Country! Going to the beach today...
  • Rochester I wouldn't obsess over the rate of change, it's happening whether we want it or not.
  • EBFlex At the summer property putting boats in the water, leveling boat lifts, cleaning the lots for summer, etc. Typical cabin stuff in the most beautiful place on the planet
  • Lou_BC I've I spent the past few days in what we refer to as "the lower mainland". I see Tesla's everywhere and virtually every other brand of EV. I was in downtown Vancouver along side a Rivian R1T. A Rivian R1S came off as side street and was following it. I saw one other R1S. 18% of new vehicles in BC are EV'S. It tends to match what I saw out my windshield. I only saw 2 fullsized pickups. One was a cool '91 3/4 ton regular cab. I ran across 2 Tacoma's. Not many Jeeps. There were plenty of Porches, Mercedes, and BMW's. I saw 2 Aston Martin DBX707's. It's been fun car watching other than the stress of driving in big city urban traffic. I'd rather dodge 146,000 pound 9 axle logging trucks on one lane roads.
  • IBx1 Never got the appeal of these; it looks like there was a Soviet mandate to create a car with two doors and a roof that could be configured in different ways.
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