Aston-Daimler Partnership Deepens With Component Agreement, Increased Holdings

Cameron Aubernon
by Cameron Aubernon

Daimler’s partnership with Aston Martin is growing, as the former will supply electric and electronic components to the latter for a 1 percent increase in holdings.

Bloomberg reports Daimler’s total holdings will come to 5 percent as part of the supply deal, which in turn is part of a larger agreement where Mercedes AMG will supply V8s for future Aston models. Aston Martin is also planning on using Mercedes tech to develop an SUV for sale by 2017 at the earliest.

Other shareholders of the largely independent premium automaker include London-based investment firm Investindustrial, and Kuwaiti-based Investment Dar Co. and Adeem Investment Co.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • Ellomdian Ellomdian on Aug 07, 2014

    BMW bought Rolls, VW bought Bentley, now MB is upping their stake in Aston. Hell, with Jag going to Ford (and then Tata) Mini gone, and even MG sold, England is having a hard time holding on to their 20th-century English automotive Heritage.

  • Iamwho2k Iamwho2k on Aug 07, 2014

    Yeah, but... I would say the "English" automotive industry is the healthiest it's ever been. No one jokes about Lucas, Prince of Darkness anymore, or about the rolling turds British Leyland cars were/are. On a slightly different level, the world of Formula One orbits around England.