Report: Nissan Scraps Small Truck Plans, Navara Now On For North America

Derek Kreindler
by Derek Kreindler

Our industry source who reported that Nissan would use an old version of the Frontier has reported back to us with some bittersweet news.

The reported next-generation Frontier, which would have been based on the bones of the old, first-generation Frontier, has been abandoned. According to our source, bringing the old technology up to modern crash standards was too onerous a task, and the costs were simply too high – even with using an already paid for architecture.

The big issue at hand is this: Nissan still wants to have a small, basic, fuel-efficient affordable truck, since they see it as an untapped niche. Their original thinking was that the D22 Frontier would let them get their in a cost-effective way (remember, small trucks are low-margin, difficult to price and carry significant regulatory burdens). But now that this option is off the table, Nissan is forced to use the all-new Navara as a starting point.

From a superficial perspective, that’s not such a bad thing. The Navara is a modern, global mid-size pickup that is a proven design and a sales success across the globe. The problem is that, as it sits now, it’s far too expensive for what Nissan USA is looking for. So, the North American truck will use the Navara architecture, due to its crashworthiness, and ability to fit a modern, diesel engine under the hood, but the tradeoff will be a fair amount of content will not make it across the ocean.

As with the now dead D22, Nissan Mexico will be responsible for engineering the truck to meet NAFTA standards. This “clean sheet” approach, if it can be called that, will cause further delays. The current Frontier will soldier on until 2018, when the new truck arrives. A diesel variant arrives a year later. The new truck will likely have a different look and stick to the original mandate of being akin to a modern-day Hardbody. But instead of actually being a a modern day Hardbody, it will be a revamped modern truck.

Nissan had planned to give North American truck buyers something truly unique, but it was not to be. We will be getting what is arguably the better, more modern option, but this new approach will just add more time, effort and expense to the program. The goal of a low-cost, fuel-efficient pickup is still in sight. Nissan will just be approaching it in a different way.

Derek Kreindler
Derek Kreindler

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  • DenverMike DenverMike on Jul 30, 2014

    I said all along, the whole story was a hoax, knowing what it takes to keep the Frontier, and Titan (and the others that all share the common chassis) afloat. Never mind that the Hard Body is considered a meat grinder by today's standards.

  • FormerFF FormerFF on Jul 31, 2014

    If Nissan is concerned about keeping the price down, why are they wanting to equip it with a diesel?

  • Varezhka The biggest underlying issue of Mitsubishi Motors was that for most of its history the commercial vehicles division was where all the profit was being made, subsidizing the passenger vehicle division losses. Just like Isuzu.And because it was a runt of a giant conglomerate who mainly operated B2G and B2B, it never got the attention it needed to really succeed. So when Daimler came in early 2000s and took away the money making Mitsubishi-Fuso commercial division, it was screwed.Right now it's living off of its legacy user base in SE Asia, while its new parent Nissan is sucking away at its remaining engineering expertise in EV and kei cars. I'd love to see the upcoming US market Delica, so crossing fingers they will last that long.
  • ToolGuy A deep-dive of the TTAC Podcast Archives gleans some valuable insight here.
  • Tassos I heard the same clueless, bigoted BULLSHEET about the Chinese brands, 40 years ago about the Japanese Brands, and more recently about the Koreans.If the Japanese and the Koreans have succeeded in the US market, at the expense of losers such as Fiat, Alfa, Peugeot, and the Domestics,there is ZERO DOUBT in my mind, that if the Chinese want to succeed here, THEY WILL. No matter what one or two bigots do about it.PS try to distinguish between the hard working CHINESE PEOPLE and their GOVERNMENT once in your miserable lives.
  • 28-Cars-Later I guess Santa showed up with bales of cash for Mitsu this past Christmas.
  • Lou_BC I was looking at an extended warranty for my truck. The F&I guy was trying to sell me on the idea by telling me how his wife's Cadillac had 2 infotainment failures costing $4,600 dollars each and how it was very common in all of their products. These idiots can't build a reliable vehicle and they want me to trust them with the vehicle "taking over" for me.