Japanese Government To Push FCVs Via $20k Subsidy

Cameron Aubernon
by Cameron Aubernon

With Toyota ready to make big moves with its 2015 FCV, the Japanese government is ready with their own big move: $20,000 USD in incentives.

Autoblog Green reports the government will offer buyers of the hydrogen-powered sedan $20,000 in subsidies, which may bring down the reported $69,000 MSRP down to $49,000; EV subsidies in Japan max out at $8,500 per vehicle for comparison.

Meanwhile, the FCV will likely sell for $50,000 in the United States when it leaves the container ships next summer, and will be joined by Honda’s own FCV — name to be determined later — sometime in 2015.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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13 of 17 comments
  • Mike978 Mike978 on Jul 24, 2014

    Is it naive to think the usual suspects will be consistent and will criticize this subsidy by another Government which helps their favored companies?

    • See 2 previous
    • RogerB34 RogerB34 on Jul 25, 2014

      @stuki Therefore, subsidies are the way to Jobs and Prosperity for All.

  • PonchoIndian PonchoIndian on Jul 24, 2014

    Yes Where is highdesercat...oh highering illegals Where is Kix...oh driving silently holding up traffic.

  • RogerB34 RogerB34 on Jul 24, 2014

    The Japanese economic machine drove world trade in the 80's. The economic miracle was powered by government subsidies to favored industrial sectors. Wealth led to RE "investments" in California and Hawaii. Books were written by econs USA touting the way forward was to emulate the Japanese. Then came the market crash of 1992 and the Japanese economy remains stalled 22 years later.

  • Martinwinlow Martinwinlow on Jul 26, 2014

    I'd be interested to hear what the Japanese media is making of this. And all because whoever designed the Fukushima nuclear plant didn't build it 10m higher up the hill. Where are they going to get the H2? Still, it'll be interesting to see how their plans pan out given that so many other governments are talking about making the same appalling mistake.

    • See 5 previous
    • FormerFF FormerFF on Jul 26, 2014

      @FormerFF The current process of producing hydrogen from natural gas is a high temperature industrial process, and it is extremely unlikely to be done at someone's home or at a car dealership. A fueling station that made its own hydrogen would be a significant investment, and if that's how hydrogen cars get fueled, I would expect there would be a few large stations widely separated. The plan now is to deliver hydrogen to fueling stations by truck.