By on July 24, 2014


With Toyota ready to make big moves with its 2015 FCV, the Japanese government is ready with their own big move: $20,000 USD in incentives.

Autoblog Green reports the government will offer buyers of the hydrogen-powered sedan $20,000 in subsidies, which may bring down the reported $69,000 MSRP down to $49,000; EV subsidies in Japan max out at $8,500 per vehicle for comparison.

Meanwhile, the FCV will likely sell for $50,000 in the United States when it leaves the container ships next summer, and will be joined by Honda’s own FCV — name to be determined later — sometime in 2015.

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17 Comments on “Japanese Government To Push FCVs Via $20k Subsidy...”

  • avatar
    SCE to AUX

    And people thought the subsidies on EVs were excessive.

    The US H2 infrastructure is bleak at best, but what about Japan? Where do you buy hydrogen in Japan?

    What a boondoggle.

  • avatar

    One wonders why the Japanese favor FCEV’s over BEV’s. Financially they are supporting FC tech more than 2x compared to BEV’s.

    Oh have you noticed they now call them FCV rather than FCEV, if the general public found out they are glorified EV’s that might undermine the promotion of this technology, and we can’t have that!

  • avatar

    Mmmmm….sweet, sweet payoff.

  • avatar

    Is it naive to think the usual suspects will be consistent and will criticize this subsidy by another Government which helps their favored companies?

    • 0 avatar

      I’m not saying anything, that’s Japanese citizens money, not mine, they can subsidize them to the tune of 120% of the cars cost, and it won’t be of my concern.

  • avatar

    Where is highdesercat…oh highering illegals
    Where is Kix…oh driving silently holding up traffic.

  • avatar

    The Japanese economic machine drove world trade in the 80’s. The economic miracle was powered by government subsidies to favored industrial sectors. Wealth led to RE “investments” in California and Hawaii. Books were written by econs USA touting the way forward was to emulate the Japanese. Then came the market crash of 1992 and the Japanese economy remains stalled 22 years later.

  • avatar

    I’d be interested to hear what the Japanese media is making of this. And all because whoever designed the Fukushima nuclear plant didn’t build it 10m higher up the hill. Where are they going to get the H2? Still, it’ll be interesting to see how their plans pan out given that so many other governments are talking about making the same appalling mistake.

    • 0 avatar

      Drop in the bucket compared to all the other “alternative” and “green energy” taxpayer blood and sweat-subsidized fiascos around the world.

      Go for it Japan. Pour the entire national budget into it. It’s someone else’s money, so who gives a sht. Plus, you get a kickback and a sweet job at Toyota after retirement.

      Remember, it does have an legitimate and justifiable purpose. After all, it is important for us to explore blah encourage alternative blah independence blah blah carbon blah puke…

    • 0 avatar

      Most of the rest of the world makes hydrogen from natural gas, something I don’t think Japan has all that much of.

      Problem #2 is that how do you distribute the hydrogen? Pumping it into high pressure delivery trucks is expensive and consumes lots of energy. The only alternative I can think of is to build a pipeline to each and every retail point, which sounds awfully pricey.

      • 0 avatar

        Former FF, as to problem #2:

        What if you made the hydrogen from the natural gas at the point of sale? (I have no idea if this is practical).

        • 0 avatar

          That would work, if it’s possible. Having to install production equipment at each filling station pretty well guarantees that the stations will be few and far between.

          • 0 avatar

            So it would be like a Tesla Supercharger network, maybe. Depending on how many cars you sold, and in what region, you could set up hydrogen fueling stations at already existing gas stations as needed, at the buyer’s home(?), and, I assume, at Toyota dealers.

          • 0 avatar

            The current process of producing hydrogen from natural gas is a high temperature industrial process, and it is extremely unlikely to be done at someone’s home or at a car dealership. A fueling station that made its own hydrogen would be a significant investment, and if that’s how hydrogen cars get fueled, I would expect there would be a few large stations widely separated.

            The plan now is to deliver hydrogen to fueling stations by truck.

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