A Look Inside The Next Chevrolet Cruze

Derek Kreindler
by Derek Kreindler

The next Chevrolet Cruze – at least the one sold in China – will be getting a snazzy new interior.

Along with new Ecotec engines and a 7-speed dual clutch transmission, the Cruze will get a heavily revised cabin, which looks miles ahead of the interior in our current Cruze. From the looks of it, this is one Chinese car that would be a welcome addition to the GM lineup in the United States.


Derek Kreindler
Derek Kreindler

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  • Ryoku75 Ryoku75 on Jun 24, 2014

    Its like someone took one of my shoes and designed a whole car interior around it, not impressed, at least it isn't gray though. The center console design is a mess though, the important buttons and knobs are undersized and shaped weirdly, while the dash directs your attention to twit and facebook your friends, forgetting the traffic ahead. I wouldn't care if the interior was still hard plastic like a stereotypical GM (seriously do people regularly massage their car interiors now?), its the design and odd shapes that bug me.

    • See 1 previous
    • Ryoku75 Ryoku75 on Jun 24, 2014

      @Old Man Pants Helps that its largely built from Daewood bits. I had the chance to pick of a Daewood VCR, wonder how many bits they re-used from their VCRs to their GM platforms.

  • JMII JMII on Jun 24, 2014

    I like it! The seats would look much better with black inserts in them however. Overall this is SO much better then most interiors (especially GMs & Dodges) that are normally just a blanket of black or grey with random fake bits of silver or wood in them. My 350Z is all black bore-fest inside, however at least its silver bits are REAL metal.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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