Dispatches Do Brasil: No Way, It's The Palio Way!

Marcelo de Vasconcellos
by Marcelo de Vasconcellos
dispatches do brasil no way its the palio way

As I mentioned in my recent analysis of FCA’s plans for Brazil, Fiat is chugging along at almost full capacity and doesn’t really need new cars to compete here. However, that doesn’t mean they will quit fiddling with their product line. Behold the latest and greatest in South America: Fiat’s adventurous new Palio Fire Way!

According to Brazilian enthusiast site bestcars.com.br, the latest Fiat to sport the trappings of the very successful aventureiro idea is the the Palio Fire. Launched way back in 1996, the bonesof the car has remained untouched, while the front and back have been redesigned ( Giorgetto Giugiaro penned this version) and the mechanicals have been completely overhauled. With a ride height 15 mm taller than the regular version, what else does the new Palio offer consumers for the price of 27,860 reais (about 4,000 more than the regular)?

They get some “fancy” decals, plastic cladding on the wheel openings, plastic protection on the bottom of bumpers, plastic side mirror covers and plastic hubcaps. Lots of plastic. Besides that they get a tachometer and (very slightly) better seat fabrics and blacked out headlights.

The Palio Fire Way comes with the same equipment as the regular version, like the now mandatory dual frontal airbags and ABS, and – wait for it – internal manual controls for the side mirrors and clock. Air conditioning, power steering, windows and locks, alloy wheels, more airbags, really anything that’s worth having, is an option and costs high dollars to get.

The Palio Fire isn’t a complete crapcan. It actually gives you a soft, compliant ride, seating for five is tight but possible, the trunk will hold a week’s worth of groceries or the luggage of a small family on vacations. The 1.0 engine puts out 70-ish horses and sounds pretty good doing so and is responsive. Fuel economy is not bad.

Finally, Brazil is a very large country with miles of back roads, unpaved roads, broken roads. For those out in the country and who can’t pay for a pickup or need a car to take the family along, the extra height is quite useful. Even in Brazilian cities, some see benefits in the extra ride height as it helps in overcoming the numerous potholes, speed bumps, unbelievably deep gutters so prevalent in Brazilian cities.

This is the kind of car Brazilians can expect to see over the course of the next couple of years. Cars that been selling for more than a while and will continue to do so, aided by the cosmetic touches Fiat is so good at. Real new cars? You’ll have to wait until 2016.

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  • SCE to AUX SCE to AUX on May 14, 2014

    Seems not bad; I like the upright styling.

  • Beerboy12 Beerboy12 on May 14, 2014

    This looks like the original Palio. The original was Fiat's first "world car" and a great little car. Fiat beefed up the suspension, built a stronger body and really focused on reliability and that... explains the success. This add was popular at the time ;-) https://www.youtube.com/watch?v=SInkO3jC9fg

    • See 4 previous
    • Marcelo de Vasconcellos Marcelo de Vasconcellos on May 15, 2014

      @Beerboy12 I expressed myself wrong. When I wrote the Punto was the First World Car, what I meant to say is that the Punto was developed with an eye on Europe and was never intended for most parts of the developing world, while the Palio came a little later, building on the Uno (that could be argued was a kind of world car for Fiat) and something from the Punto, with the intention of being sold in other places, but not Europe. Like i said the whole Palio line was sold in Europe, but I don't know how "serious" was the effort and seems to have been rather incidental (specially comparing to the success the Premio/Duna and Elba had before the Sinea and Palio Weekend).

  • Make_light I drive a 2015 A4 and had one of these as a loaner once. It was a huge disappointment (and I would have considered purchasing one as my next car--I'm something of a small crossover apologist). The engine sounded insanely coarse and unrefined (to the point that I wasn't sure if it was poor insulation or there was something wrong with my loaner). The seats, interior materials, and NVH were a huge downgrade compared to my dated A4. I get that they are a completely different class of car, but the contrast struck me. The Q3 just didn't feel like a luxury vehicle at all. Friends of mine drive a Tiguan and I can't think of one way in which the Q3 feels worth the extra cost. My mom's CX-5 is better than either in every conceivable way.
  • Arthur Dailey Personally I prefer a 1970s velour interior to the leather interior. And also prefer the instrument panel and steering wheel introduced later in the Mark series to the ones in the photograph. I have never seen a Mark III or IV with a 'centre console'. Was that even an option for the Mark IV? Rather than bucket seats they had the exceptional and sorely missed 60/40 front seating. The most comfortable seats of all for a man of a 'certain size'. In retrospect this may mark the point when Cadillac lost it mojo. Through the early to mid/late 70's Lincoln surpassed Cadillac in 'prestige/pride of place'. Then the 'imports' took over in the 1980s with the rise of the 'yuppies'.
  • Arthur Dailey Really enjoying this series and the author's writing style. My love of PLC's is well known. And my dream stated many times would be to 'resto mod' a Pucci edition Mark IV. I did have a '78 T-Bird, acquired brand new. Preferred the looks of the T-Bird of this generation to the Cougar. Hideaway headlights, the T-Birds roof treatment and grille. Mine had the 400 cid engine. Please what is with the engine displacements listed in the article? I am Canada and still prefer using cubic inches when referencing any domestic vehicles manufactured in the 20th century. As for my T-Bird the engine and transmission were reliable. Not so much some of the other mechanical components. Alternator, starter, carburetor. The vehicle refused to start multiple times, usually during the coldest nights/days or in the most out of the way spots. My friends were sure that it was trying to kill me. Otherwise a really nice, quiet, 'floaty' ride, with easy 'one finger' steering and excellent 60/40 split front seat. One of these with modern mechanicals/components would be a most excellent highway cruiser.
  • FreedMike Maybe they should buy Twitter now.
  • FreedMike A lot of what people are calling "turbo lag" may actually be the transmission. In this case, Audi used a standard automatic in this application versus the DSG, and that makes a big difference. The pre-2022 VW Arteon had the same issue - plenty of HP, but the transmission held it back. If Audi had used the DSG, this would be a substantially quicker, more engaging car. In any case, I don't get these "entry lux" compact CUVs (think: Cadillac XT4, Lexus NX, BMW X1, etc). If you must have a compact CUV, I can think of far better options for a lot less money. And, no, the Tiguan isn't one of them - it has the Miller-cycle 2.0T, so it's a dog. But a Mazda CX-30 with the 2.5T would fit the bill.
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