Why We May Not See The Next Ford Taurus, But China Will

Derek Kreindler
by Derek Kreindler
why we may not see the next ford taurus but china will

According to some outlets, the 2016 Ford Taurus will be both quicker and lighter than the outgoing car. That’s news to us here at TTAC – last we heard, the Taurus wasn’t even slated for North America.

Reeports by Edmunds and other outlets are claiming that the next Taurus will ditch the heavy, antiquated Volvo-based platform in favor of Ford’s more modern CD architecture that underpins the Fusion, the upcoming Ford Edge and other models. This is technically true.

Back in the spring of 2013, our sources told us that a CD-based Taurus was under development, but promptly sent to the garbage dump after its design bombed its consumer clinics. Marketing brass at Ford decided to kill the Taurus, due to dissatisfaction with the way it looked, and the sales volumes the Taurus generated. Given the accuracy of our sources regarding the F-150 and its aluminum construction, as well as the 2015 Mustang, we are inclined to believe them.

Ironically, Taurus sales have grown by nearly 20 percent over the past two years, despite a shrinking full-size car market. But the long-term trend suggests that larger sedans (what’s considered mid-size, as well as full-size) will undergo a contraction in sales, as CUVs take a bigger bite out of the segment.

The full-size sedan market is heavily weighted towards fleet sales, and with the Fusion outselling the Taurus by a roughly 4:1 ratio, it’s understandable that Ford would not want to renew the Taurus for another model cycle. Other considerations, like the Taurus being a drag on Ford’s CAFE ratings (remember, large cars get punished under CAFE, whereas trucks don’t) and the stronger sales of the Explorer Police Interceptor may give the Taurus-killers some more ammo.

One place where the Taurus could survive is in China. Ford is already planning a large Lincoln flagship, codenamed GOBI. Based on the CD architecture and targeted at Chinese business consumers by emphasizing rear seat comfort and amenities, GOBI will replace what we know as the Lincoln MKS in both China and the United States. Our source thinks that a new Taurus, twinned with GOBI, could be a possibility for China – but its future in America is in doubt.

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  • TrailerTrash TrailerTrash on Mar 20, 2014

    wow... the comments above cannot be from actual owners but from repeating what is constantly written on the web. Look...I have owned 2 MKS. My latest with ecoboost has now nearly 60K on it. And having test driven all the competition before purchasing them I cannot believe the nonsense I read. I will allow for the AWD being not the brightest bulb or finest system as it is slow, clumsy and even clunky when old. But please...stop with all the "narrow cockpit" and other ridiculous crap that is not real. First...for the money I spent, 55K back in 09...not one single competitor came close to giving everything the MKS did. Not the trunk volume. Not the comfort. Not the AWD. Not the adaptive headlights. dual sunroof. bridge of weir leather second only to Lexus. Just nothing came close. You can talk all you want...but given everything available, they all came 10 thousand more. And if that seems like pocket change to you...then have at it. But you are talking crap. ...and it still today drives like a figgin fast luxury car. no better engine than the 3.5 ecoboost. a dream.

    • See 16 previous
    • Jthorner Jthorner on Aug 27, 2015

      @DeadWeight That 2002 concept Lincoln was stunning. I saw it at an auto show. Why they didn't build it and instead threw money away on the then "Premier Auto Group" of Volvo, Jaguar, Aston-Martin and Lincoln will forever be one of those corporate mysteries. It is fashionable to bag on the stupid things governments do, but large corporation match them point-for-point on stupid.

  • Niharm33 Niharm33 on Apr 30, 2014

    So, basically, because one generation of the Taurus does poorly, they give up? Wow, no. Keep it here. Just make it a longer version of the Fusion. Don't sacrifice the second or third most American car to copycat China. They can make their own Taurus if they want one. They made an F150.

    • Jthorner Jthorner on Aug 27, 2015

      The Taurus has been an also-ran ever since the horrible "all ovals" restyle over a decade ago.

  • Surferjoe Still have a 2013 RDX, naturally aspirated V6, just can't get behind a 4 banger turbo.Also gloriously absent, ESS, lane departure warnings, etc.
  • ToolGuy Is it a genuine Top Hand? Oh, I forgot, I don't care. 🙂
  • ToolGuy I did truck things with my truck this past week, twenty-odd miles from home (farther than usual). Recall that the interior bed space of my (modified) truck is 98" x 74". On the ride home yesterday the bed carried a 20 foot extension ladder (10 feet long, flagged 14 inches past the rear bumper), two other ladders, a smallish air compressor, a largish shop vac, three large bins, some materials, some scrap, and a slew of tool cases/bags. It was pretty full, is what I'm saying.The range of the Cybertruck would have been just fine. Nothing I carried had any substantial weight to it, in truck terms. The frunk would have been extremely useful (lock the tool cases there, out of the way of the Bed Stuff, away from prying eyes and grasping fingers -- you say I can charge my cordless tools there? bonus). Stainless steel plus no paint is a plus.Apparently the Cybertruck bed will be 78" long (but over 96" with the tailgate folded down) and 60-65" wide. And then Tesla promises "100 cubic feet of exterior, lockable storage — including the under-bed, frunk and sail pillars." Underbed storage requires the bed to be clear of other stuff, but bottom line everything would have fit, especially when we consider the second row of seats (tools and some materials out of the weather).Some days I was hauling mostly air on one leg of the trip. There were several store runs involved, some for 8-foot stock. One day I bummed a ride in a Roush Mustang. Three separate times other drivers tried to run into my truck (stainless steel panels, yes please). The fuel savings would be large enough for me to notice and to care.TL;DR: This truck would work for me, as a truck. Sample size = 1.
  • Ed That has to be a joke.
  • SCE to AUX One data point: my rental '23 Model 3 had good build quality, but still not as good as my Hyundais.Test mule aside, perhaps the build quality of the CT will be good in 2027.