No Replacements For MINI Coupe, Paceman, Roadster
BMW’s MINI may not replace the Coupe, Paceman or Roadster when their day comes, opting to focus on three “pillar” models that allow the brand to be “more relevant to more people,” according to MINI head of product management Oliver Friedmann.
Automotive News Europe reports Friedmann’s first priority for MINI “is to roll out a portfolio that has strong pillars,” with each pillar being clear in what it means to the overall brand. With the original hatchback and Countryman identified as the first two pillars, a potential third pillar could come in the form of a compact model based upon the Clubman concept shown in Geneva.
As for the Coupe, Paceman and Roadster, Friedmann says the trio aren’t a priority to the brand at this time, with the possibility all three may end up in the crusher of history in the near future.
Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.
More by Cameron Aubernon
Comments
Join the conversation
Agreed, BC. Just means they aren't selling.
COuld it be that BMW has tired of Mini and is now trying to find uses for their near future FWD cars?
I welcome the passing of the backwards baseball cap roof line. It can't come too soon. The Paceman also strikes me a a pretty stupid device too.
The MINI Coupe/Roadster would have been an interesting vehicle if they swapped the front and the back for something like a mini MR2. As is, it look like a pointless styling exercise without the necessary style to warrant the extra model. This is BMW, though, with its million niche models. I wonder what other variant models we can expect from them in the coming years. Paceman convertible? Clubman ute?