No Replacements For MINI Coupe, Paceman, Roadster
BMW’s MINI may not replace the Coupe, Paceman or Roadster when their day comes, opting to focus on three “pillar” models that allow the brand to be “more relevant to more people,” according to MINI head of product management Oliver Friedmann.
Automotive News Europe reports Friedmann’s first priority for MINI “is to roll out a portfolio that has strong pillars,” with each pillar being clear in what it means to the overall brand. With the original hatchback and Countryman identified as the first two pillars, a potential third pillar could come in the form of a compact model based upon the Clubman concept shown in Geneva.
As for the Coupe, Paceman and Roadster, Friedmann says the trio aren’t a priority to the brand at this time, with the possibility all three may end up in the crusher of history in the near future.
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