Goodbye Mini Coupe And Mini Roadster, Don't Let The Door Hit You On The Way Out

Timothy Cain
by Timothy Cain
goodbye mini coupe and mini roadster don t let the door hit you on the way out

Mini says increased demand for new three and five-door Mini and foreordained plans are bringing production of the Coupe and Roadster to an end.

Also, it turns out people didn’t want less practical versions of a car that already lacked a certain degree of flexibility.

Surely Mini would have thought twice about cancelling production of the two cars – or at least considered replacing them with new versions off the new Mini platform – had sales been strong.

Americans have registered only 6679 Mini Roadsters since the two-seat convertible arrived in 2012. Roadster volume jumped 18% in 2013, the first full year for the car, but 2014 sales plunged 49%. Only 65 were sold in January 2015, which actually represented a 12% uptick compared with January 2014.

The helmet-wearing Coupe, which went on sale in 2011, attracted 7351 U.S. owners through the end of January 2015. (Few Coupes are left; only 22 were sold last month.) Coupe sales jumped to a high of 2880 units in 2012, the car’s first full year, but slipped 12% in 2013 and plunged 62% in 2014.

But the Coupe and Roadster were never integral parts of the Mini USA lineup. Together, they generated just 8% of the brand’s volume in 2012 and 2013; just 4% in 2014.

Mini now turns its focus to its core models: the three-door Hardtop, the Countryman, and the new five-door model. Mini’s U.S. sales jumped 27% in January as the Hardtops generated two-thirds of the brand’s volume and the Countryman, though down 31%, brought in 23% of buyers. For every Clubman, Convertible, Coupe, and Roadster sold in January, Mini USA sold nine conventional Hardtop models.

While Mini continues to be a relatively small part of BMW USA’s portfolio, generating less than half the sales of the 3-Series/4-Series lineup in January, Mini’s home market is very keen. 22% of the BMW Group’s UK volume was Mini-derived in January. Mini owned 1.4% of the overall market (0.3% in the U.S.; 0.2% in Canada) and the brand ranked 21st overall, behind Mazda, Renault, and Volvo, but ahead of Suzuki, Mitsubishi, Dacia, Lexus, Jaguar, Porsche, Jeep, and Alfa Romeo.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Join the conversation
2 of 26 comments
  • S2k Chris S2k Chris on Feb 23, 2015

    Guy at my office has a black Coupe, white roof, lowered, on BBS wheels clad with Star Specs and with red-painted 4-piston calipers in front. Looks the business, to be honest. Not something I'd buy for myself, but a cool little runabout.

  • Slow_Joe_Crow Slow_Joe_Crow on Feb 23, 2015

    Good riddance to the backwards baseball cap roof line. I always though the 2 seat Minis were a blatant ripoff charging more money for less car. This doesn't stop my wife from loving the colored LED mood lighting in the Countryman and Clubman, although she's more likely to get an F150 than a Mini these days.

  • Art Vandelay Dodge should bring this back. They could sell it as the classic classic classic model
  • Surferjoe Still have a 2013 RDX, naturally aspirated V6, just can't get behind a 4 banger turbo.Also gloriously absent, ESS, lane departure warnings, etc.
  • ToolGuy Is it a genuine Top Hand? Oh, I forgot, I don't care. 🙂
  • ToolGuy I did truck things with my truck this past week, twenty-odd miles from home (farther than usual). Recall that the interior bed space of my (modified) truck is 98" x 74". On the ride home yesterday the bed carried a 20 foot extension ladder (10 feet long, flagged 14 inches past the rear bumper), two other ladders, a smallish air compressor, a largish shop vac, three large bins, some materials, some scrap, and a slew of tool cases/bags. It was pretty full, is what I'm saying.The range of the Cybertruck would have been just fine. Nothing I carried had any substantial weight to it, in truck terms. The frunk would have been extremely useful (lock the tool cases there, out of the way of the Bed Stuff, away from prying eyes and grasping fingers -- you say I can charge my cordless tools there? bonus). Stainless steel plus no paint is a plus.Apparently the Cybertruck bed will be 78" long (but over 96" with the tailgate folded down) and 60-65" wide. And then Tesla promises "100 cubic feet of exterior, lockable storage — including the under-bed, frunk and sail pillars." Underbed storage requires the bed to be clear of other stuff, but bottom line everything would have fit, especially when we consider the second row of seats (tools and some materials out of the weather).Some days I was hauling mostly air on one leg of the trip. There were several store runs involved, some for 8-foot stock. One day I bummed a ride in a Roush Mustang. Three separate times other drivers tried to run into my truck (stainless steel panels, yes please). The fuel savings would be large enough for me to notice and to care.TL;DR: This truck would work for me, as a truck. Sample size = 1.
  • Ed That has to be a joke.