GM Korea May Increase Exports To Australia


As Chevrolet slowly exits from the European market while Holden exits the production line altogether, General Motors is mulling over increasing exports to Australia out of South Korea.
Bloomberg reports the increase in exports is compensation for GM Korea losing as much as 15 percent to 20 percent of its production volume when Chevrolet closes the door on Europe at the end of 2015, and is roughly the same volume needed to fill the showroom floors in Australia while Holden winds down local production — and possibly itself — by 2017.
The Chevrolet experiment ultimately lost General Motors “millions” of dollars according to GM Korea CEO Sergio Rocha, though he expects the Australian market will more than make up for it:
With this money that we call ‘ loss avoidance,’ I’m going to have a lot of money in the next couple of years that we can invest in new products to be competitive in the local market and for exports as well.
Meanwhile, GM will focus on Vauxhall and Opel vehicles in their native markets, with Opel also providing select vehicles to the Australian market, beginning with the Cascada convertible.
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Personally, I think vehicles will come from UK, Europe, Korea and surprisingly not mentioned was Thailand. The largest selling vehicles out of Korea will be the Cruze and Captiva. I would like to see Ford's and Toyota's future plans. It seems I might have been correct in assuming that the Australian vehicle parts manufacturers have received some export work. Not all will go under.
That car is hilariously badly Photoshopped into the photo. Is the paint matte? Is it metallic? Where exactly is the sun shining to hit all those different areas? Must be 7:30 AM/PM all at once. Fake glare on the camera indicates the sun is coming up in front of the car, as well as the mirror shadow. The shadow under the car indicates it's high noon. Must be afternoon as well because the back is lit up brighter than the rest.
I feel like we need a good editorial send-up for GM's entire European strategy since 2009. The "will they won't they" with Opel, the Manchester United adventure, the PSA team-up that wasn't a team-up and then went no where, the invasion and retreat of Chevy, etc. Europe was going to be a money pit regardless, but it's like GM went about throwing as much money as possible at it. If we need proof that Old Gm still exists, there you have it.