Dispatches Do Brasil: Movin On Up!

Marcelo de Vasconcellos
by Marcelo de Vasconcellos

As of late Brazil has been on a roll and a multitude of makers have set up or are in the process of setting up in our tropical paradise. Everybody from Jaguar to Hyundai (not to mention a motley crew of Chinese brands) are placing their bets, but they face an obstacle that nobody has really noticed: the existence of a number of foreign makes that locals consider, well, local. Among them, the most Brazilian of makes – Volkswagen. Currently trailing Fiat, and sometimes GM, VW nonetheless is as Brazilian as feijoada, and for the first time in decades, VW has deemed us worthy of getting a taste of the best they have to offer on their European menu, the whimsically named up!.

My oh my, what a wonderful little thing it is, albeit different in its Brazilian incarnation. The up! delivers a nutritious meal in a tight, dare I say it, beautiful package. Never having been one that cared much for the looks of VWs, I’m humbled to say I approve. I approve very much. Though it sits quite upright, it is both narrow and short, using the beauty of its simple lines to create a positive impression. Most impressively in our post-Bangle world, it does so without any undue reliance on wanton creases and bulges. Peculiarly attractive is the way the windshield meshes into the front fenders and hoods. To nitpick, my only objection would be that the front could have been done more demurely, but that’s besides the point. To compare this with the unwieldy shapes that usually come out of Asia’s subcompact cars is truly a lesson to be taken to heart.

The Brazilian up! at 142 inches long is 2.5 inches longer than the European one. Although it is about an inch taller than the Euro version, its width and wheelbase remain the same. The extra length is explained by the need for more trunk (285m³) and the extra height is due to a taller stance that better handles our bad roads, and VW recognizing that some extra tirewall does add comfort. In Europe the up! is strictly a four seater, while here it is homologated for five. Other differences include rear windows that actually go down and a hatch made of metal and not glass.

Though it starts at a reasonable R$26,500 (and goes up to a very unreasonable R$46,000), most versions are equipped with the bare, legal minimum level of safety features(ABS and 2 frontal airbags – thank God for government regulation) and all desirable equipment (electrical windows, locks, AC and on it goes and goes and goes) costs a pretty penny. Besides the looks, the mini VW pales in comparison to some of the competition in terms of features, but VW does have a trump card.

Surprisingly enough, that ace comes in the form of a 3 cylinder 1.0L 12v engine. Believe me, it’s a gem. It has an aluminum block, variable valve timing and a double cooling circuit (which allow the head and block to work at different temperatures). All of this, I’m told, helps the little engine in terms of efficiency and output. The mill corrals 75 horses on Brazilian gas (E25) and 82 hp on pure Brazilian ethanol.

More importantly, 85% of total torque (9.7m.kgf and 10.4m.kgf, respectively) is available at a low 2000 rpm. While the engine struggles a little against its inherent 3 cylinder imbalance at idle, the effect is minimal in comparison to other brands (namely Hyundai’s) 3 cylinders in our market. Most Brazilians will not even notice it’s not an I4. It also pulls very well up to its lofty redline and thanks to its suave functioning, it never feels unduly strained.

Top speed is a little low, around 165km/h, and 0-100km/h is accomplished at about 12-13 seconds. The consumption is the highlight of this car. Real world drivers are reporting 10km/l in heavy stop and go traffic. Other cars in the 1.0L category, in such circumstances, rarely get more than 9.

I find most Volkswagens a tad on the stiff side, especially the best-selling VW in Brazil and perennial market leader, the Gol. The Gol is fun to take out on the road and gun it, a situation in which it shines. However, in the city, that extra stiffness proves not at all pliant. That makes for a downright unpleasant ride. The up! on the other hand, took the curves I threw at it in a nonchalant manner, all the while being quite comfy in our slow traffic and took in the bumps on our imperfect pavement in a more civilized fashion. I hope this sets a trend for future VWs. Though surely stiffer than some of the competition, the up!’s suspension system does not add discomfort at low speeds due to its relative competence at higher speeds.

Once inside the car, most Brazilian buyers will probably be pleasantly surprised. In spite of the gimmicky flat bottomed steering wheel, the rest of the interior is modern and minimalist. VW was careful in choosing plastics that did not feel any less substantial than that in competitors. Some will balk at the metal apparent on the doors, a throwback to more pristine times, but on the whole it seems rather well screwed together with no glaring deficiencies as to finishing. Instrumentation is adequate, as are seat adjustments. The seating position is very pleasant and one does sit more up than in other small VWs, which I wholeheartedly endorse. Seats, pedals and wheel are almost perfectly aligned and the gear shift action is minimal and light, and most especially quiet. I, who stands 1.8m tall, found headroom and shoulder room more than adequate while in the back footroom and hiproom are at a premium.

The most glaring defect is that air vents are only present off to the side. In the center console there’s simply no room. Up on the dashboard, close to the windshield, there is another one, but its adjustability is limited. Also, since the infotainment system is a couple-on affair that goes right in front of that vent, its usability is rendered even lower. On the day I drove the car it wasn’t that hot, so I didn’t suffer, but I’d be wary of the apparent lack of climate control in a country where temperatures can get up to and above the 40°C mark in the summer.

Due to its tall greenhouse, sight lines are better than in most, though the pillars can intrude. In all honesty I expected better, but quite good for a modern car. The light steering and compact dimensions, added to the adequate sight lines make city parking quite easy. Finally, this is the second Brazilian car to score a perfect five star rating in Latin NCap testing. So, safe it is.

All in all, a nice surprise from VW. The Volkswagen up! offers great economy, tidy but relatively spacious cabin, modern internal ambience, technological gadgets, safe, nice interior design, great exterior design. If you can stomach the relatively high asking price, and the usual VW-games with accessories, this is a Volkswagen that even I would be happy to own.

Marcelo de Vasconcellos
Marcelo de Vasconcellos

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  • Jolgamazatlan Jolgamazatlan on Mar 17, 2014

    Great test Marcelo! Is the reliability of this new VW UP! or DOWN¿

    • Marcelo de Vasconcellos Marcelo de Vasconcellos on Mar 17, 2014

      It's been out for about a month, but the VW Fox already uses this engine, possibly for 6 months and in effect was a sort of beta tester. So far so good in that car's case, rapidly developing a reputation as the most economic in Brazil. Being that the Fox is bigger and heavier than the up! that title should be taken by the up soon. Contrast that to the also new 1.0 I4 or 1.6 I4 present in the Gol, Fox and Polo. Those are developing a very bad reputation as self imploding dogs! 6 months is probably too early to tell though

  • SCE to AUX SCE to AUX on Mar 18, 2014

    The up! is one VW I'd consider owning. I saw a very compelling video review of this vehicle a while ago, and it's a pretty nice car.

    • Marcelo de Vasconcellos Marcelo de Vasconcellos on Mar 18, 2014

      Hey SCE to AUX! Me too. Shame that interior pics were not posted as it looks really nice. There are colors, bold reds, white, creamy dashes and seats, seats with splashes of red and striking striped colors. It is also very roomy (in the front) and could be a great, economic, kind of support car for our Logan that serves (very well) as the family car. It also drives great, the engine revs well, is refined (free from undue vibrations, except for a little at idle) and for a 1.0 has very good pulling power. Plus the ride is just firm enough to make it fun, but doesn't break your spine. The electric steering is some of the best I1ve experienced yet. It really doesn't completely disconnect you from the cars like so many others. Like I said in the article, in all my life, this is the first time I've ever wanted a VW.

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