Corvette Pricing Heads For The Sky

Jack Baruth
by Jack Baruth
corvette pricing heads for the sky

Finish the following sentence: “The only General Motors product to consistently meet or beat the imported competition over the past twenty years has been the ______.”

No, not the Malibu Eco! The Corvette!

I was part of the team at Road&Track that chose the Corvette as the Performance Car Of The Year. Believe me, the C7 is a world-class product. And it’s selling like one. How could GM possibly screw this situation up?

The answer’s simple: they can raise the price. Our sister blog, AutoGuide, reports that the base price of the Corvette is set to increase from $51,995 to $53,995, a report that we were able to confirm on the Chevrolet website. That’s just a four percent bump, not the end of the world. But there’s worse news ahead: the must-have Z51 package is being bumped from $2,800 to an even four grand, so the base Z51 is now $57,995. That’s dangerously close to the $64,725 cost of a new Porsche Cayman S. It’s also far closer than a Cayman S would be to a Corvette Z51 on any racetrack longer than my driveway.

The fact of the matter is that nothing performs like the C7 for the price. However, the bump speaks volumes about how GM views its customers in general and its Corvette customers in particular. Many of them are long-time loyalists who have been waiting patiently for supply to match demand. Soaking them for an extra four grand? That’s not exactly like a rock.

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5 of 97 comments
  • DenverMike DenverMike on Mar 06, 2014

    With the top Camaros and Silverados exceeding the price of the base Corvette, it had to be raised. It's a halo car and it's about respect... Then rebate the hell out of it!

  • Flybrian Flybrian on Mar 07, 2014

    $185 - Wheel Center Caps with Colored Porsche Crest $1,190 - Painted HVAC Vents $500 to $5800 for seat upgrades $340 - Color-Keyed Seatbelts $335 - Color Keyed....key $670 - SIRIUS satellite radio receiver N/C for 4 basic colors. Any one of the other 11? $710 to $2,580 Yeah. Corvette buyers get taken right to the cleaners in comparison...

  • BTV BTV on Mar 07, 2014

    Here some "good" news for you: Price in Europe from 69,990 EURO...

    • Zykotec Zykotec on Mar 07, 2014

      And in Norway 70k Euros will just about get you a nice 2006 C6...A 2014 will be double that... (and please let someone from Denmark chime in with the real horror stories)

  • J3studio J3studio on Mar 07, 2014

    A little context: Corvette price increases in the middle of the model year have been common for years.