BMW Looking To Increase US Production For Sales Record

Cameron Aubernon
by Cameron Aubernon
bmw looking to increase us production for sales record

Chasing after a sales record and a 10 percent rise in pretax profit for 2014, BMW looks to increase output at the automaker’s Spartanburg, S.C. plant.

Reuters reports the plant is undergoing the necessary work needed to increase annual production of the automaker’s X Series from 300,000 to 350,000, with BMW chief executive Norbert Reithofer explaining that the U.S. market was one of great potential; thus, the plan to increase capacity. This would be in addition to the 400,000 units BMW aims to assemble in China after necessary investments raised capacity from 300,000 a year ago.

Though Reithofer remained mum on exact figures for how many of the SUVs will exit Spartanburg, as well as whether or not the automaker will introduce the X7 large SUV, he reiterated BMW’s goal of selling over 2 million units this year, having come close with 1.96 million in 2013. He also expects “group profit before tax to rise significantly” this year in spite of “ongoing volatile business conditions.” BMW COO Friedrich Eichiner later clarified Reithofer’s statement, claiming the figure to be “somewhere in the range of a high single-digit and a double-digit amount.”

Augmenting the expanding production, 12 new models are set to debut in the second half of 2014, including the 2 Series, 2 Series Active Tourer, and the i8.

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9 of 17 comments
  • Cargogh Cargogh on Mar 20, 2014

    I can't hear "BMW aims to assemble in China" without thinking fake Rolex. The above picture just made a Dodge Dart look that much better.

  • Corey Lewis Corey Lewis on Mar 20, 2014

    That X4 has different sized gaps between the tires and wheel arch in front vs. the rear. Gross.

    • See 1 previous
    • Corey Lewis Corey Lewis on Mar 21, 2014

      @raincoaster Upon looking at lots of other photos of X4's (and same X4 with this number plate), from many different angles, none of them have the same issue as the one in this photo. I think it's that the wheels are turned.

  • Bryanska Bryanska on Mar 20, 2014

    I'll shop the 2 Active Tourer. There's nothing else like it.

  • Kyree Kyree on Mar 20, 2014

    An X7? That sounds interesting...because while Audi's Q7 and Mercedes-Benz' GL-Class are dedicated seven-seaters, the X5 is certainly not...meaning that BMW is missing out on a very profitable segment of the market.

    • See 2 previous
    • Corey Lewis Corey Lewis on Mar 21, 2014

      @Kyree I kind of put the LR4, GX, and JX as well in this "medium sized, not Germanic" class. Though the JX is not truck based.