Never Say Never: Hydrogen, Diesel En Vogue Again

TTAC Staff
by TTAC Staff
never say never hydrogen diesel en vogue again

Remember this piece from the Honda Summer 2008 Hydrogen Collection? It was supposed to point the way to future of green fuel technology before the Tesla brought plug-in sex appeal down the ramp with their Roadster and, later on, the S, as well as the trend of compliance EVs from Chevrolet, Volkswagen and Kia.

But with sales of plug-in hybrids advancing far slower than originally expected regulators are taking another look at alternative ZEV powertrains.

Back in 2009, U.S. President Barack Obama set a goal for 1 million EVs on the road by 2015, going so far as to place a $5 billion bet on Tesla and Fisker among other automakers. Since then, only 95,000 units have managed to leave the showroom for the open road, with sales of over 500,000 predicted for 2015 by West Bloomfield, Mich.-based Baum & Associates analyst Alan Baum. With the current administration downplaying their role in the EV market, President Obama is awarding $4 million to aid in the development of fuel cell technology and storage for hydrogen-powered vehicles.

Leading the charge toward the hydrogen future is California. Aside from passing a measure to provide 100 hydrogen fueling stations as part of their clean technology vision, the state’s legislature has fine-tuned the Zero-Emission Credit formula to better benefit hydrogen vehicle producers — such as Honda and General Motors, who announced a partnership to develop their respective technologies back in July — while drawing down power from Tesla to as much as 40 percent by 2015 for each S sold.

Back in D.C., Audi is putting the pressure on the Environmental Protection Agency to change their mileage formula for the showroom window sticker, and to level the playing field in taxation between diesel and gasoline. The reasoning, according to Audi of American president Scott Keogh, is that the current formula favors gasoline power on the assumption that most driving is done in the city; diesel it at its most efficient on the highway, and is one-third more efficient than gasoline in otherwise equal conveyances according to the U.S. Department of Energy. The diesels used today are cleaner as a result of the advent of ultra-low sulfur fuel and tailpipe exhaust treatment.

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  • Beerboy12 Beerboy12 on Nov 18, 2013

    Every time I see Semi-trucks barreling about the interstates belching tones of burned diesel byproducts into the atmosphere, I wonder to myself why such a fuss is made about a few modern super efficient clean diesel cars with ever harsher emissions laws.

    • Redav Redav on Nov 19, 2013

      And now think of cargo ships. Those things are worse than any semi you may ever see.

  • Rhears Rhears on Nov 19, 2013

    Thought I'd comment on my experience with a 2013 Cayenne diesel, my first "diesel experience". Just turned 14k miles. Overall, the vehicle is remarkable for it's thrust and with no special attention to economy the computer shows an average of 30mpg and change. I can now understand the appeal of these things in Europe, as the torque provides all the cut and thrust you really need and the economy is amazing considering the size of the vehicle. I read in a Porsche magazine (Panorama?) that 30% of Cayenne sales are diesel, far more than their expectation. The only con I have experienced is a less than exciting exhaust note - a small price to pay for such an excellent daily driver. For excitement, I would choose the GTS version, but for a frugal all rounder the diesel is the way to go.

  • Del My father bought GM cars in the 60's, but in 1971 he gave me a used Datsun (as they were called back then), and I'm now in my 70's and am happy to say that GM has been absent from my entire adult life. This article makes me gladder than ever.
  • TheEndlessEnigma That's right GM, just keep adding to that list of reasons why I will never buy your products. This, I think, becomes reason number 69, right after OnStar-Cannot-Be-Disabled-And-It-Comes-Standard-Whether-Or-Not-You-Want-It and Screw-You-American-Car-Buyer-We-Only-Make-Trucks-And-SUVs.
  • 3SpeedAutomatic Does this not sound and feel like the dawn of ICE automobiles in the early 20th century, but at double or triple speed speed!!There were a bunch of independent car markers by the late 1910’s. By the mid 20’s, we were dropping down to 10 or 15 producers as Henry was slashing the price of the Model T. The Great Depression hit, and we are down to the big three and several independents. For EVs, Tesla bolted out of the gate, the small three are in a mad dash to keep up. Europe was caught flat footed due to the VW scandal. Lucid, Lordstown, & Rivian are scrambling to up production to generate cash. Now the EV leader has taken a page from the Model T and is slashing prices putting the rest of the EV market in a tail spin. Deja vu……
  • Michael Eck With those mods, I wonder if it's tuned...
  • Mike-NB2 I'm not a Jeep guy, but I really, really like the 1978 Jeep Cherokee 4xe concept.
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