Lincoln to Consider "Legacy" Names Due to Chinese Influence

Cameron Aubernon
by Cameron Aubernon
lincoln to consider legacy names due to chinese influence

Remember when Lincoln had cars with names such as Mark, Continental, Zephyr, Town Car and Versailles? Alas, unless you want to own a body-on-frame SUV from the newly renamed Lincoln Motor Company, your choices begin with MK, and end with a letter that somehow corresponds to the model in question.

Should Ford’s VP of Global Marketing Jim Farley have his way, however — and you happen to also be a resident of China — the next Lincoln to be sold may have a real name upon its backside once more.

Why? The Blue Oval plans to reintroduce Lincoln to the Chinese market, who still remembers when many a government official and president turned up in a Continental; this may also explain in part why the lead car in the funeral for North Korean dictator Kim Jong-il was a Lincoln, if not how it got there in the first place.

Farley believes the concept of non-alphanumeric nomenclatures is worth revisiting, though no current model will receive a proper name for the foreseeable future. Until then, Lincoln’s customer base will continue to need to remember which MK is the right MK for them, unless they want a Navigator, of course.

Photo credit: Lincoln

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18 of 63 comments
  • Tresmonos Tresmonos on Nov 30, 2013 Derek broke this story back in August. No surprise, here.

  • Peter E. Puffington IV Peter E. Puffington IV on Nov 30, 2013

    Not seeing anything in the current line up worthy of the Continental nameplate but perhaps one of the MK-Whatevers could proudly wear the Versailles nameplate or perhaps a Bill Blass edition MK-S.

  • Peter E. Puffington IV Peter E. Puffington IV on Nov 30, 2013

    Make a cool car and I don't give a damn if you call it the 6000 SUX...Which was a MarkVII with a really bad body kit wasn't it? Incidentally, a Mustang based Lincoln would be a cool place to start since of course you killed the brand that should get the "nice" Mustang.

  • Signal11 Signal11 on Dec 01, 2013

    I think this is one of those topics where posters should preface their opinions with their age. Nothing says curmudgeon louder than decrying alphanumeric names because they're too confusing, while pining for the days of the Zephyr.

    • See 13 previous
    • Corey Lewis Corey Lewis on Dec 04, 2013

      @dtremit They could start going back with the MK9 -> MKIX -> Mark IX And then do like MK-CT -> MK Conti -> Continental