Suzuki Planning Product Onslaught

Derek Kreindler
by Derek Kreindler

Just as Suzuki prepares to wrap things up in the North American market, their global product line is set to be revamped entirely, with a focus on vehicles like the Nissan Juke.

AutoExpress is reporting that no less than five new cars will debut in the Suzuki lineup, including

  • A new three-cylinder city car to replace the Splash
  • A four-wheel drive version of the highly acclaimed Swift
  • A new B-segment crossover
  • A production version of the Suzuki G70 concept car using Fiat’s TwinAir two-cylinder engine
  • An MPV-type vehicle slotting above the Swift

Right now, the last two are under consideration with the others being given a green light. Given that none of those products would really fly in North America, save for the Swift (and that’s a longshot at best) it’s easy to see why the decision to close up shop was made, rather than invest in North American-specific product.

Derek Kreindler
Derek Kreindler

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4 of 22 comments
  • Campocaceres Campocaceres on Jun 14, 2013

    I know it probably wouldn't have been a particularly good investment for Suzuki, but I really wish I could've seen the Swift make it to the US. It sounds like it could've been a genuinely fun small car. A Mini competitor without so much.. character.

  • Chicagoland Chicagoland on Jun 15, 2013

    " So “Suzuki Death Watch” *was* an appropriate title after all, not only for the NA market? Honestly, Suzuki *deserves* to go belly-up if it launches an abomination such as the Juke." I won't miss them at all after seeing the Swift pic above. That would have never sold well. Sorry purists, tiny, tiny A & B class cars aren't going to "make America like Europe" as you wish.

  • Marcelo de Vasconcellos Marcelo de Vasconcellos on Jun 15, 2013

    very good looking car. Priced right it sell a ton in Brazil, which is something they've never got right here

  • Speed3 Speed3 on Jun 15, 2013

    Is it really a product onslaught if the only approved vehciles basically replace aging ones in the lineup? Best of luck to them and their shareholders to make profit on small vehicles while ditching the NA market (lets see how well you do in Europe).