Dealer May Sell For Less

Derek Kreindler
by Derek Kreindler
dealer may sell for less

The last week or two, I’ve been getting the Toronto Sun free of charge. The Sun, as it’s known, could be compared to, say, the New York Post, but it’s really more in the vein of a British tabloid paper. Like the Post, the front page always has some sensationalized headline, and it’s often looked down upon as the newspaper of the uneducated middle class, but if you want to know what’s really going on in Toronto, especially our farcical municipal politics, The Sun cannot be beat.

While its competitors have ads for local Aston Martin, Bentley and Land Rover dealers, the Sun seems to have never-ending full-page ads for local domestic car dealerships, which seem to be perpetually wrapping up some kind of blowout sale that brings a whole new meaning to the term “dealer may sell for less”.

Having never picked up The Sun prior to getting it delivered, I was unaware that you could get such a good deal on a new car. But every day, there are 2013 Fusions, Escapes, Journeys, Grand Caravans and even full-size trucks going for utterly unbelievable prices. How about

In some cases, like the Journey and the 200, you are getting some old tech, like 2.4L engines and 4-speed automatics. I don’t think I’d really want to drive a minivan at this stage in my life, but the Caravan at 17,995 is an unbeatable value – and the step up to a model with Stow N Go seats (which I’d imagine are a must have when kids and all their associated cargo are part of the equation) only brings the price up to just under $22,000.

The fact that a Dart 2.0L costs more than a Fusion or an Escape strikes me as absurd. I don’t know how much of it is manufacturer cash on the hood or a price war among dealers. One dealer principal I spoke to told me that this is happening already. According to him, car dealerships are just convenient real estate plays for a number of wealthy Toronto residents, and they’re ok with selling cars at rock bottom prices. For consumers, there’s never been such an abundance of good deals out there.

Join the conversation
2 of 23 comments
  • Lie2me Lie2me on May 29, 2013

    They couldn't print it if it weren't true...

  • Ect Ect on May 30, 2013

    How the Toronto Sun survives is beyond me, given that it has to compete with 2 free newspapers for transit rider readership. What is more amazing is that they've put up a pay wall on their interet site. I can't imagine their regular uneducated male working class readers (which is their core demographic market) paying to read this POS on the web.

  • Master Baiter "...but the driver must be ready to step in and take control. The system is authorized for use during the day but at speeds lower than 40 mph..."Translation: It's basically useless, and likely more stressful than piloting the car ones's self.
  • Alan My friend has a Toyota Kluger (made in 'murica). A Highlander. These things are based on a Camry platform. I have driven the Kluger we had at work and I find them quite boring even for a SUV. An appliance. I hope this will deliver some driving pleasure. I found the Camry a better boring vehicle.
  • Alan Most Lexii look good to reasonable.....................until you see the front ends with their awkward grilles. It actually would look normal on a GWM, LDV or any other Chinese vehicle.
  • Tassos These last months, every day seems to be another great, consequential piece of news for Tesla, who does not just DOMINATE, it OWNS the US and FREE WORLD BEV market.It is the ONLY (repeat ONLY) maker that builds its huge best sellers at a PROFIT, ie, SUSTAINABLY. FOrd EV is bleeding 3 billion in losses. GM hides theirs, and I bet they are even HIGHER. VW has spent a huge no of billions and its ID series has been an UTTER FAILURE.Toyota, already 12 years too late, is yet to try. I doubt they will succeed to dethrone TESLA.
  • Tassos Again: I never took VOlvo seriously in the last 20 or so years.Chinese Volvo-Geely has a dizzying number of models, I have lost count how many,YET its sales and market share in the US has always been DISMAL these last 20 years.It ranges from a pathetic 0.5% to 0.8% of the US market.For comparison, Toyota has 15% and GM has even more. Tesla has almost 10 TIMES VOlvo's share, with a PITTANCE of really TWO Models, the 3 and the Y, as the S and the X hardly sell any copies any more.So why do we keep reading articles about Stupid VOlvo?Because they have the best PR department of any maker.