Brio Amaze Is Honda's Most Important India Model

by Faisal Ali Khan

Published: November 17th, 2012

brio amaze is honda s most important india model

While the Civic, CR-V and Accord rule the roost in developed places like Europe and North America, the situation is quite different in emerging markets like India. Sales of these vehicles is so low that Honda has indefinitely put on hold the launch of their next generation models. Instead, Honda has chosen to concentrate on entry-level hatchbacks and sedans. The Brio was one such product which was developed for emerging markets (like India, Thailand, etc) and the Brio Amaze is the sedan version of the Brio hatchback.

The Brio Amaze will be unveiled in Thailand later this month, and will be launched in India in 2013. It will be the first Honda product in India to get a diesel heart. A new 1.5-liter diesel engine has been developed to serve the needs of the Jazz, Brio, City, upcoming 7-seater MPV (based on Brio platform) and upcoming compact SUV (based on Jazz platform). This oilburner produces 100 BHP of power and 210 Nm of torque. It is designed to be high on mileage and is expected to return a certified mileage of over 20 km/l.

In order to benefit from lower excise duty, the Brio Amaze measures less than 4-meters in length. While this does limit interior room, the cost advantage is significant. Honda doesn’t plan to bring the Brio Amaze or Brio hatchback to developed nations.they are deemed too small for those countries.

Faisal Ali Khan is the editor of MotorBeam.com, a website covering the auto industry of India.

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5 of 28 comments

Ranwhenparked on Nov 17, 2012

"Honda doesn’t plan to bring the Brio Amaze or Brio hatchback to developed nations.they are deemed too small for those countries." Yes, because the last thing Honda wants to be known for is as a builder of economical small cars.

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- Faisal Ali Khan on Nov 18, 2012
  
  That is where they are heading in India!
  
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Blowfish on Nov 18, 2012

vega would have been still selling today if they had an engine as reliable as toyondasan, some lasted maybe a yr or two, my fnd's didnt fare all that well, only from Toronto to vancouver. Probably cheaper to ship the car out by rail, since then the rail service do throw in a train tix too. my bro bought a mid 60s datsun 1600 in 77 or so all for 150 beans, and the 2000 was still a fast reliable sports car then. http://www.datsun.org/roadster/news/default.php by that time it has 80,000 miles on the clock, it always fire up on first crank. initially it was hard to start reason was the ignition had a direct wire to the coil, normal running the power was feed in series with a resistor, so it wont burnt out the points condenser. as when u go to start pos the power to coil was cut off, and the direct power was not supplied, so it had to rely on the instance when u release the start pos and prey enuf spinning to start the engine. none the less it barely got going. when i wire it correctly it start with 1 short crank, is almost so reliable to stop the engine at every stop light. and to this day that formula still works ie the miata, mr 2, rxs etc. the 240z was fun then, but it started to get bigger & fatter every yr. so as the price to own one.

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- El scotto on Nov 18, 2012
  
  Uh, no. Yes, there are Vega's still around; drag race cars and Cosworth versions. A better engine, build quality, and the ability not to rust if you spilled your salt while sprinkling it on your fries would have made it a better car. It's was the first hint GM didn't have a clue.
  
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- CJinSD on Nov 18, 2012
  
  @el scotto They really didn't have a clue, like not one stinking inkling how to build a car. Pretty much all their 'innovations' revealed a complete lack of innate reasoning how the world works. The dipped bodies that were magnetically charged to attract primer were foiled by air pockets. Who knew that air could be trapped in chambers that only opened from beneath in a bath? Probably someone did, but nobody that had any say at GM. Why would anyone put an iron head on an aluminum block? No competent engineers know why. GM shipped hundreds of thousands of etched silicon aluminum cylinders without knowing that they'd erode. Whether a small sedan should accommodate people or not is debatable today, judging by the critical acclaim for the Focus, but it was pretty obnoxious how much more space efficient similar sized Opels(and Cortinas v. Pintos) were when the Vega was introduced.
  
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