By on October 9, 2012

The first model to be sold as a Datsun in three decades will start at less than $7,695 when it goes on sale in 2014.

The mystery Datsun has yet to be revealed or have any technical details announced, but Nissan has announced pricing for the car, which will vary depending on what region it’s sold in. One spokesman told Just-Auto

“Specifically, in India, our core offer will be priced below INR400,000. For Indonesia, less than US$10,000. For Russia, the core offer will be below RUB400,000 (US$12,752).”

The outlet reports that the first Datsuns will be Nissan vehicles that have reached the end of their lifecycle, similar to how Nissan sells the Tsuru, a decades old Sentra, in Mexico. These vehicles have long ago had their costs amortized, and can be sold profitably at a low sticker price.

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25 Comments on “Datsun Pricing Announced...”

  • avatar

    Are they going to be selling half a versa?

  • avatar

    I’d buy one. I friend of mine has a beat to hell 92 Sentra E that was still interesting to cruise around. Getting back into my Subaru the clutch felt like a bag of wet sand.

  • avatar

    Is there any indication it will be coming to the USA?

    • 0 avatar

      I do not think so, Datsun was revived to cater exclusively for catering to the BRIC nations and other developing economies.

      The amount of regulations in the US market has driven out the cheap new small car/truck possibilities

  • avatar

    Based on my own experience the B13 Sentra is a great candidate to be a Datsun. It is reliable, comfortable and frugal. The best way of making a good cheap car is beginning from a really good car

    • 0 avatar

      ^ So true. My first car was a 1993 Sentra XE 2-door, 5-speed (B13). I purchased it in 1999 w/ 103k miles on the clock for about $3500 if I recall correctly. It was peppy, fun and reliable for 7 years and about 70k miles – and returned excellent gas mileage even with moderate hoonage. I had to ‘try’ to get it to dip into the low-30 MPGs range. I still miss that car and would love to find one in decent shape again.

      • 0 avatar

        I disagree. Though the B13 Sentra was a very good car (one of the first small, cheap cars I can remember coming standard with a 16 valve twin-cam), but seemed to be limited to one body style. The B12 Sentra OTOH was nearly bullet-proof in its reliability and came in several proven variations (2-door coupe, 3-door hatchback, 4-door sedan, 5-door station wagon, 2-door sport coupe) that Datsun could use to break into all aspects of the foreign market.

  • avatar

    The memorable cars of my youth are are Datsuns: 240z, 510. To me, Datsun is edgy and Nissan soft.

  • avatar

    WSJ has not preliminary technical information with what Datsun is going to do.

    Basically, 2-cylinder engine, MT, only driver’s side Airbag, manual windows, thinner interior panels, and lack of advanced acoustic vibration controls for the muffler.

    Nissan has shown a vague rendering of the front of the car (in the WSJ link above). And it looks fairly modern, so Nissan may make a modern looking car which could distract from its bare bones car.

    Main WSJ article:

  • avatar

    Can I, today, purchase the new equivalent of an old SE-R south of the border?

  • avatar
    Steven Lang

    This is still a very tough niche to crack.

    The reason is several fold.

    1) A lot of highly contented used cars from the United States and Europe wind up in the developing world.

    When Grandma’s Camry winds up in an accident and gets totaled, it will be usually sold at a salvage auction and then sent in a container overseas. Often times with the replacement parts added in that container.

    The vehicle will then be rebuilt locally, with minimal labor cost, and sold in that market.

    2) The clones

    In the United States, automakers will often have a sizable army of lawyers and the associated laws needed to fight for their interests. This is not the case in many developing countries.

    Chances are you may see a knockoff of this model in a very short period of time. The consumers in those markets may be willing to pay a premium for the Nissan product. But that remains to be seen.

    3) Price

    You can buy that vehicle for $8,000 (before taxes, fees, and other charges that may be unique to that country). Or you can buy an awful lot of used vehicles of varying types for a lot less and forego some of those extra charges.

    I love the old Nissan B13 models. Hopefully this upcoming model will be worthy of that pedigree.

    • 0 avatar
      Athos Nobile

      Mr Lang, used car markets in the 3rd world are a different animal than in the 1st.

      Some people will rather pay the 8K for a new car than buy a (VERY) used car. I saw this happening… before the government closed the tap.

      That totaled Camry is a luxury item in most of those places, and the 3-ovals badge is many times seen as a status symbol.

      You would be surprised at the kind of wrecks that are sold as repairable write off. And with no carfax… you better be careful. Then there are rebirthed cars, cloned cars, odometer wind backs (want a 100K kays tweak? no worries)…

      Sometimes I would like to snap a couple of pictures of an auction clearance line or the salvage one and send it to my friends in Vzla. Not to mention the gumtree ads.

      I’d love to see their surprise face at an E39 that ends in the “bargain bin” of the market.

  • avatar

    I’m assuming that there will be a small ‘Nissan’ logo near the new DATSUN badging. At least for two years. Can’t go confusing the local population over brand recognition.

  • avatar

    That’s probably the replacement cost for my Leaf’s battery.

  • avatar

    Scratch off a couple of letters, add a few and viola!

    Dacia Dusters become Datsun’s entre into decidedly first world markets (US, ahem) where the Renault name is poison and Dacia an unknown.

  • avatar

    I thought they tried this in Canada in the early 90’s with Sentra Classic which was a de-powered B12 brought back and sold beneath the B13. I remember my B12 had really good traction on ice & snow. Just skinny all-season with what little weight in the nose.

  • avatar

    good use of a new grille on an old car

    and lol at this interior:

  • avatar

    The B13 wouldn’t pass current saftey standards, and would end up costing too much to update. Then be same price as Versa. So, no we won’t see outdated Japanese cars sold new. If you want dated, try GM, LOL, JK, ;-)

  • avatar

    Where I live, Datsun might sell on nostalgy value alone. The current gas prices and economic climate probably wouldn’t harm the sales of a cheap economy car either.

    I really don’t see anything laugh-out-loud worthy with the Tsuru interior, only a dated but fairly clean design.

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