Jeep Announces Pricing for 2024 Wrangler

Chris Teague
by Chris Teague

jeep announces pricing for 2024 wrangler

Jeep recently showed off the 2024 Wrangler, promising a more functional, even more off-road-capable SUV with updated tech and a better interior. The early previews look promising, and now we know how much the automaker plans to charge for its updated icon.

The base 2024 Wrangler starts at $33,690, including a $1,795 destination charge. Stepping up to the Unlimited four-door model drives the price by $4,000. The Sport S trim, which opens the door to more features, starts at $37,190 after destination. Jeep is offering the 4xe powertrain in the Sport S model starting next year, which brings the plug-in hybrid’s entry-level price down to $51,790. The range-topping Rubicon 392 starts at $89,390 after destination.

If Jeep can manage expectations and keep up with demand, the new Wrangler looks to be a solid competitor to the Ford Bronco. Ford is still way behind on orders, and it’s still nearly impossible to find a new Bronco on a dealer’s lot without a sizable markup. At the same time, the new Wrangler didn’t address some of the prior complaints with the SUV, especially its on-road handling. While Jeep took steps to make the 2024 Wrangler’s interior nicer and more usable, the off-roader still lacks independent front suspension, which gives the Bronco a significantly more manageable daily-driving experience.

[Image: Jeep]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.

Join the conversation
  • MrIcky MrIcky on Jun 08, 2023

    "the off-roader still lacks independent front suspension" and I hope this is always the case. In before 'blah blah blah every jeep is a mall crawler, I know this because my neighbor's is always clean'

  • SCE to AUX SCE to AUX on Jun 08, 2023

    It's a Jeep thing; I don't understand.

    The fact that people tolerate these primitive, overpriced rattleboxes tells me what a cult Wrangler ownership really is.

    • See 1 previous
    • Grunt Grunt on Aug 24, 2023

      And who anointed you the person to pass judgement on all of us who love Jeep? Let it go.

  • ToolGuy ToolGuy on Jun 08, 2023

    If I were Jeep, I would offer a version with better NVH and charge more for it.

    And then I would offer a version with worse NVH, and charge more for it. (There is an audience for both.)

    • See 2 previous
    • MrIcky MrIcky on Jun 09, 2023

      You could sell one version with an insulated hard top and make it an option to take off all the doors and the top for added NVH...oh wait- they do that already.

  • Gimmeamanual Gimmeamanual on Jun 09, 2023

    The new Wrangler isn't that new, it's still a JL and so is limited to what the platform can handle as far as addressing on-road handling. One thing Jeep should have done is increase the length of the front lower control arms by using the ones THEY ALREADY SELL with the Mopar lift. That 1/4" makes a big difference.