Report: 2021 Jeep Wrangler 392 Rubicon Priced at Nearly $80K

Tim Healey
by Tim Healey
report 2021 jeep wrangler 392 rubicon priced at nearly 80k

We know the 2021 Jeep Wrangler 392 Rubicon and its 470 horsepower and 470 lb-ft of torque is on its way to market. Now we have an inkling on price.

The gang over at Jalopnik has screenshots of a forum post showing an order sheet that lists the order code as “27X” and the MSRP at $77,055.

Apparently, this Wrangler also has the dual-top and towing packages. It’s unclear if this price is a base price or just for this particular unit as configured.

If that pricing turns out to be accurate, it’s not all that surprising. Wranglers aren’t cheap, especially when laden with options, and a Hemi-fied (Jeep won’t use the word “Hemi” for corporate reasons, but it’s a Hemi) Wrangler will fetch a pretty penny.

People will pay for muscle, especially if they also think the vehicle has future collectible value. It’s not a direct comparison, obviously, but the last Hellcat Charger I drove cost around $80K.

If you want power, it will cost you.

[Image: Jeep/FCA]

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7 of 37 comments
  • Vulpine Vulpine on Jan 05, 2021

    Overpriced. But you know there are those who will pay it.

    • Lorenzo Lorenzo on Jan 06, 2021

      $78,000 today was about $8,900 in 1960. That would buy you a model 75 long wheelbase Cadillac sedan. In 1976, that was about $16,500, the cost of a Cadillac Fleetwood Talisman. Of course, the top of the line Cadillac and the Jeep Wrangler are usually not considered comparable vehicles, but neither had a 475 HP engine - until now.

  • MoDo MoDo on Jan 05, 2021

    I hope they follow this up with a more sanely priced 5.7 hemi version as they have with most every other 6.4 car/suv/truck. 5.7 wranglers would fly off the shelves.

    • Lorenzo Lorenzo on Jan 06, 2021

      Even the 5.7 is a rather expensive engine to make. I'm surprised they didn't give the modular 3.6 V6 a long look and consider making a 4.8 V8. Even a cut down 2.4 V4 could be better than the 2.4 inline 4 they have now.

  • Jkross22 Jkross22 on Jan 05, 2021

    Cool. Silly cars are fun. I don't see this being any more absurd than the G-Wagens, Porsche's nearly $200k grocery getters, etc. I think the Slingshot is in this category too, but it's much less expensive. Still crazy to contemplate though.

  • Markf Markf on Jan 05, 2021

    Seems to me collectibles have 2 common factors, nostalgia and "stealth" By stealth I mean vehicles people bought not thinking they would be collectible one day. Land Cruisers and early 90s/2k Acura's come to mind. If anyone thought those Acura's would be collectible they would not have turned 90% of them into Boy-Racer mobiles ruining the suspension and sticking Fart cans on all of them. I don't really see anyone getting nostalgic for this Jeep (I could be wrong) as it looks like every other Jeep made in the last 25 years. And as soon as an OEM sticks "limited edition" on it, 9 times out of ten it is not.

    • Tele Vision Tele Vision on Jan 05, 2021

      I had an FJ-40 pickup late in the last Century. It was a rattletrap rust-bucket that had panel gaps that would accommodate a hand - in the door frames, mind. Top speed was 85 Km/h. First gear would get you into the crosswalk in front of you, then it was time to change gears. I cannot believe that they are desirable now. I couldn't wait to get shot of that utter mess of a vehicle.