Report: 2021 Jeep Wrangler 392 Rubicon Priced at Nearly $80K
We know the 2021 Jeep Wrangler 392 Rubicon and its 470 horsepower and 470 lb-ft of torque is on its way to market. Now we have an inkling on price.
The gang over at Jalopnik has screenshots of a forum post showing an order sheet that lists the order code as “27X” and the MSRP at $77,055.
Apparently, this Wrangler also has the dual-top and towing packages. It’s unclear if this price is a base price or just for this particular unit as configured.
If that pricing turns out to be accurate, it’s not all that surprising. Wranglers aren’t cheap, especially when laden with options, and a Hemi-fied (Jeep won’t use the word “Hemi” for corporate reasons, but it’s a Hemi) Wrangler will fetch a pretty penny.
People will pay for muscle, especially if they also think the vehicle has future collectible value. It’s not a direct comparison, obviously, but the last Hellcat Charger I drove cost around $80K.
If you want power, it will cost you.
[Image: Jeep/FCA]
Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.
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Overpriced. But you know there are those who will pay it.
I hope they follow this up with a more sanely priced 5.7 hemi version as they have with most every other 6.4 car/suv/truck. 5.7 wranglers would fly off the shelves.
Cool. Silly cars are fun. I don't see this being any more absurd than the G-Wagens, Porsche's nearly $200k grocery getters, etc. I think the Slingshot is in this category too, but it's much less expensive. Still crazy to contemplate though.
Seems to me collectibles have 2 common factors, nostalgia and "stealth" By stealth I mean vehicles people bought not thinking they would be collectible one day. Land Cruisers and early 90s/2k Acura's come to mind. If anyone thought those Acura's would be collectible they would not have turned 90% of them into Boy-Racer mobiles ruining the suspension and sticking Fart cans on all of them. I don't really see anyone getting nostalgic for this Jeep (I could be wrong) as it looks like every other Jeep made in the last 25 years. And as soon as an OEM sticks "limited edition" on it, 9 times out of ten it is not.